Design is everything.

Packaging

Contrabando Rhum

Label design for Grupo Caballero’s new rhum, by Tres Tipos Gráficos.

The goal was to emphasize the product’s caribbean roots by stamping its name “Contrabando” (meaning smuggling in spanish) forcefully over the traditional graphic imagery, as if local customs had busted an original foreign product.

 Contrabando Rhum Contrabando Rhum Contrabando Rhum

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