Even before the rise of graphic perfection, colors have played a major role in determining the way that designs are interpreted. In web design, for example, colors can transmit in a split second the mood and intention of a website before a single word is read. In advertising, colors are used to establish a baseline expectation, to set the mind in the place the advertiser wants them to be emotionally, and to highlight the most important components. In short, color is the “body language” of design.
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