We are dependent on typography for delivering our messages in a perfect way. If the typeface is not great, the viewer will probably miss it and all our work will be useless. As a graphic designer you will always struggle to find the perfect font for the job but this search could be extremely tricky. If you want to search for something new and fresh, this could be difficult because choosing a font which can be unknown and not tested by others, it could be exactly like going blind in a desert. You can’t know if it will well-received by the viewers.