Instagram, the brainchild of software engineers Kevin Systrom and Michel Krieger, was launched in October 2010 to almost little notice. At the time, the iPhone app was competing against Hipstamatic, which enjoyed particular popularity even in the photojournalism community. In its first two months of existence, Instagram still managed to attract one million users. Fast-forward to February 2013, and Instagram now boasts more than 85 million users who have shared four billion images.
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