France, Often Late To U.S. Culture, Had A Great Reaction To Getting “Game Of Thrones” On Time

To promote French cable provider Canal+ airing the Game of Thrones Season 6 premiere at the exact same moment it debuts in America on HBO (that’s 3 a.m. on April 25 for those en France), agency BETC created a clever outdoor campaign.

h/t: adweek, adeevee

Each illustrated ad shows something Americans got to enjoy long before the French could, from blue jeans to skateboards. In the second panel of each ad, we see one of the iconic logos from Game of Thrones’ most notable houses and the good news that both nations will be revisited by these clashing clans simultaneously.