Images of topless Rihanna have been plastered on billboard around the Irish city to promote her Diamonds world tour stop at the Aviva Stadium on June 21st. Pictures of the star have been covered up with items of clothing which conceal the singer’s modesty.

A poster for popstar Rihanna was censored with a home made boob tube on Church Street in Dublin. (PA/Daily Mail)

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New York: When Nick at Nite needed a bold design-driven promo package to herald the network’s new block of children’s programming, loyalkaspar once again called upon Galaxy 61 to do what they do best – conceive, create and deliver something very cool – very quickly.

Agency creative director and partner, David Herbruck returned to Galaxy 61 to tap the talents of Doug Johnson, founder of the hybrid design-driven VFX boutique, and his handpicked team of designers and FX artists. Herbruck and agency producers, Steve Renn and Dave Abel, tasked the Brooklyn, NY-based company with creating ‘Game On,’ a Nick at Nite promo that called for Galaxy 61 to execute their concept and create a complex cityscape with the techno-realism and movement of a gaming video environment.

Johnson took his cues for the five-second intro and close from the logo, a three-tiered tower of stacked pairs of block letters spelling out ‘Game On.’ Activated by the ‘play’ button, the logo begins to twist like Rubik’s cube. It changes color, rotates and spins – ultimately revealing a detailed and surreal Game world.

“Short schedules are an exciting challenge,” says Johnson. “The process was very much like jazz improv – coming up with solutions and tweaks on the fly through the design, modeling, 3D animation, lighting, rendering, compositing and editing phases of the job.”

loyalkaspar provided Galaxy 61 with a developed brief for the promo package – and Johnson’s approach was all about creating the look and feel of the gaming genre, but with added realism and shout-outs to specific games.

A sandy beach with palm trees, pyramids and fanciful cone-shaped trees quickly transitions to a golf course with super-sized golf balls floating in the sky alongside billowing striped clouds. The aerial journey then becomes a drivers-eye view, traveling at ground level over a basketball court, then onto a racing game as cars speed down a futuristic city street, ultimately crashing. Finally the viewer arrives at a bandstand brought to life with animated instruments and notes moving to the beat of a Guitar Hero-style music game, as the visual story comes to an end.

“This was a real creative challenge, but we had a lot of fun with it. The action was moving so quickly that we had to do a ‘bullet-time’ slowdown just so the viewer could take it all in,” says Johnson. ”We also created elements, like smoke and debris, that moved in slow motion to add to the realism.”

Johnson worked very closely with Herbruck, Renn and Abel, maintaining a level of communication throughout every phase of the project that was key to pulling the job off without a hitch.

“Working with the team at loyalkaspar is always a great collaborative experience and we appreciate their trust and the creative freedom they give us,’” says Johnson. “They consistently come up with innovative concepts, and it’s very rewarding to know that they rely on me as a designer, to evolve their concepts into a compelling visual stories that brings home their message. The agency’s confidence, and the fact that there was not a lot of design micro-management on their part, was key to delivering a final product on time that we’re all proud of. These guys have very high standards – the work I’ve done for them is to a large degree the best material on the reel.”
Galaxy 61 has worked on a number of projects with loyalkaspar, including IDs for Disney’s Dlife and Disney XD channels, spots for Insight Communications, IDs for The Discovery Channel, and The Bridgestone intro for The Who’s 2011 Superbowl performance.

About Galaxy 61:
Galaxy 61 is a design-drive animation/VFX boutique crafting captivating creative content that goes way beyond just expanding brand awareness to consistently deliver inventive, evocative, and even spellbinding visual stories.

Compact and streamlined by design, Galaxy 61 offers a seamless creative resource that can take the reins of a project from concept, design, animation, character development, motion graphics, FX print, and sound design – right through editorial and compositing. The ultimate creative partner, Galaxy 61 is a mash-up of experience, raw talent, wit, ingenuity, originality – merging art and technology to create unforgettable brand experiences for both digital and traditional platforms. For additional information contact Doug Johnson at 718-965-0965 or doug@galaxy61.com.

CREDITS:
Type: Station Promo
Client: Nick at Nite
Title: “Game On” promo package

Agency: loyalkaspar/NYC
Creative Director/Partner: David Herbruck
Producers: Steve Renn
Producer: Dave Abel

VFX/Animation Co. Galaxy 61/NY
Designer/Lead VFX Artist: Doug Johnson
VFX Artist: Willie Torres
VFX Artist: Fola Akinola
VFX Artist: Amy Hay
VFX Artist: James Isaaks

Editorial Company: Galaxy 61/NY
Editor: Doug Johnson
Compositor: Doug Johnson

Audio/Sound Design/Music: Client provided

Equipment Used:
Apple Mac Pro (Bootcamp) and Boxx workstations, running Windows 7 64-bit
Maya 2011, After Effects CS4, Photoshop CS4

“Creepy-Words” is a new card game by WormGames, the leading game manufacturing company in Israel:

“WORDS CAN’T KILL YOU, BUT THEY CAN MAKE YOU SICK”

Would you like to get your own Creepy-Words? Pre-order now! Call 0508442663

Credits

Client: WormGames

Product: Creepy-Words

Advertising Agency: BBR Saatchi & Saatchi, Israel

CEO: Yossi Lubaton

Chief Creative Officer: Nadav Pressman

Creative Director: Sharon Refael, Eran Nir

Art Director: Yachol Lehyot Ata

Copywriter: Hatov Be-Yoter

Designer: Yaniv Shachar

Illustrator: Ido Hirshberg

VP Production: Dorit Gvili

Group Account Head: Shani Shaul

Account Supervisor: Yogev Weiss

Account Executive: Ziv Mishan

Braun Cruzer and advertising agency BBDO Proximity from Düsseldorf have released these awesome prints lately. The images depict men, whose beards have been shaven and turned into a very characteristic features. You can recognize the logos of Spiderman, Batman and Superman. Amazing!

The title says: “Precision Prevails”

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In the creation of the Braun steel digital watch range it was the roots that showed the way forward, right back to the future. The layout has been reduced to the minimum and remains true to the core Braun design principle: The strength of pure. The direct tonality is humorously honest and purely understated, simply “less but better”. And this is exactly what the Braun steel digital watch is.

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The sound of music is one of the greatest experiences in life. One that is often taken for granted. The real beauty of music lies in good sound quality, that could be damaged by unwanted ear hair. Muted and fuzzy sound can be the result.

To make people aware of this problem and their need for an ear trimmer, we visualised hairy sound, encouraging people to free their ears, get rid of these unwanted hairs and enjoy the undistorted beauty of pure sound.

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Usually shopping bags have a logo or the name of the company on the bag. But what if you could gain attention of potential customers without actually having to talk to them?

Bagvertising has been around for several years. The idea of using a bag as an opportunity to market to new potential customers is pretty clever. In theory this type of advertising captures real people on the street and internet surfers who enjoy creativity. Today we collected twenty-five awesome bag advertisements from across the web. We hope you’ll find them inspiring. Enjoy!

See the rest bags here!

Routine, boredom, office slavery and chains of marriage – this is not about people who ride bikes. Ural motorcycle sets you free. It helps you get away from all this, and gives you absolute freedom.

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