Persona: 25 Magazine (Gordon von Steiner)

Not Here But Now Amnesty International Campaign

Amnesty International raises awareness about human rights violations by bringing them home to the streets in Switzerland with their campaign, “Not Here But Now.”

Images of poverty and torture from as nearby as a few hours ride by plane illustrate the 200 different posters. Each poster features images of people superimposed on a backdrop that carefully matches the actual street location of the poster and includes the tagline, “It’s not happening here. But it is happening now.”

Not Here But Now Amnesty 1 Not Here But Now Amnesty International Campaign
Not Here But Now Amnesty 5 Not Here But Now Amnesty International Campaign

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“Woody” – A french campaign about the subject AIDS

aides woody Woody   A french campaign about the subject AIDS
Two young people get to know each other at a party and end up in her apartment. How come the guy is made out of wood, you keep asking yourself. All becomes clear at the end…

aides woody2 Woody   A french campaign about the subject AIDS

aides woody3 Woody   A french campaign about the subject AIDS

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The Mill Showreel 2013

Rizon Parein Brings His Neons to Brazil for Nike #Sejamax

xParein Rizon Bernstein Andriulli P3 650x426 Rizon Parein Brings His Neons to Brazil for Nike #Sejamax

Rizon Parein created his most intricate neon works to date for Nike’s #Sejamax campaign.

Each of the utterly realistic signs is CGI (including the illuminated version in the rooftop shot), modeled with Cinema 4D, and rendered in V-Ray. “It took two non-stop weeks for the modeling – building and bending the tubes,” the artist said. “As with real neon, it’s tricky to put in corners … these things take time … and it was a close-up view of many tubes. I wanted it to be as believable as possible.”

More here.

“On the Docks” – Perfume Romance from Jean Paul Gaultier

On the Docks Jean Paul Gaultier On the Docks   Perfume Romance from Jean Paul Gaultier
A massive ship gets instantly steered back to dry land. Because the main characters are longing for each other so much they can’t sleep…

On the Docks Jean Paul Gaultier2 On the Docks   Perfume Romance from Jean Paul Gaultier

On the Docks Jean Paul Gaultier3 On the Docks   Perfume Romance from Jean Paul Gaultier

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Meat Parade – Carl’s Jr. still selling with food porn

Game Day Fantasy Carls Jr3 Meat Parade   Carl’s Jr. still selling with food porn
US fast food chain Carl’s Jr. is sticking to its guns. Yet again, their latest ad relies on a scantily-clad female to sell their brand of fast food…

Game Day Fantasy Carls Jr2 Meat Parade   Carl’s Jr. still selling with food porn

Game Day Fantasy Carls Jr Meat Parade   Carl’s Jr. still selling with food porn

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Smoking Kids in spot for Cancer Research UK

cancer research uk Smoking Kids in spot for Cancer Research UK
Colorful packaging entices us everywhere once we’re inside the supermarket. One product should be the exception: cigarettes. Cancer Research UK is working toward standardizing cigarette packaging across the board in order to stem the urge to buy, especially among children…

cancer research uk2 Smoking Kids in spot for Cancer Research UK

cancer research uk31 Smoking Kids in spot for Cancer Research UK

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Statebicycle and Alysha Nett

To commemorate the launch of our 3 new Contender colors, State Bicycle Co. teamed up with Van Styles , Jeff Olsen and Alysha Nett to capture this truly unique and beautiful machine. We hope you enjoy the photos.

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4FB25d01 650x433 Statebicycle and Alysha Nett

LEGO® “Let’s Build” – Father Son Commercial

snygo files001 lego vater sohn LEGO® Lets Build   Father Son Commercial
The British commercial is shot from the point of view of the young son, who is describing playing Lego with his father…

snygo files002 lego vater sohn LEGO® Lets Build   Father Son Commercial

snygo files003 lego vater sohn LEGO® Lets Build   Father Son Commercial

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Creative Ads Campaign

creative adv feeldesain Creative Ads Campaign

creative adv feeldesain2 Creative Ads Campaign

Creative Ads Campaign by Exito Water: “ Now in a new bottle with 7 layers to protect the flavor of the water in your fridge.”
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The Making of Ars Thanea’s Ads for Assassin’s Creed IV: Black Flag

xUntitled 1 650x855 The Making of Ars Thaneas Ads for Assassins Creed IV: Black Flag

Ubisoft tasked Ars Thanea with creating the key visuals for its Assassin’s Creed IV: Black Flag franchise. “These are part of the largest global game campaign in Ubisoft’s history,” remarked Marcin Molski, production director. “The art will be printed out for 85-meter-long billboards,” along with smaller posters (already mounted in Manhattan, for example).

Molski and the production studio received sketches and the completed Assassin’s cover for references. “As for characters, we worked with the base models from the client, but all of the poses were prepared from scratch,” he explained. “We used 3DMAX and ZBrush for modeling, V-Ray for rendering, and Photoshop for everything else.”

More here.

Fortnum & Mason Opens First New Store in the U.K. in More Than 300 Years

xScreen Shot 2013 11 11 at 19.14.54 650x589 Fortnum & Mason Opens First New Store in the U.K. in More Than 300 Years

 

Lydia Whitmore photographed Fortnum & Mason’s latest campaign, announcing the opening of a Fortnum’s store in St Pancras station, London – its first new outlet in the U.K. in more than 300 years. “I didn’t want the images to seem traditional or stuffy; instead, it’s slick without feeling too overdone,” said Whitmore. “I had a huge surface sprayed up with the shop’s key color and added a little pool of light around the objects.”

Her still lifes of crumpets, biscuits, and other British fare splash across billboards in the Victorian terminus and covered the Evening Standard‘s Friday edition.

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“Save the Boy” – A moving spot about first aid

St John Ambulance Spot “Save the Boy”   A moving spot about first aid
Unfortunately, way too many people die because folk who could help them panic or have no idea what to do. How we handle this type of situation can decide whether another person lives or dies. The campaign from “St John Ambulance” teaches first aiders how to respond properly at the scene of an accident…

St John Ambulance Spot2 “Save the Boy”   A moving spot about first aid

St John Ambulance Spot3 “Save the Boy”   A moving spot about first aid

St John Ambulance Spot4 “Save the Boy”   A moving spot about first aid

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Honda shines with optical illusions in new commercial

Honda CR V Spot Honda shines with optical illusions in new commercial
Apparently, optical illusions are just totally hot in the world of advertising right now. The current commercial for the Honda CR-V 1.6 immerses us in different scenarios that really pull a fast one on your eyes. The whole thing’s intended to show us that nothing’s ultimately as it appears…

Honda CR V Spot2 Honda shines with optical illusions in new commercial

Honda CR V Spot31 Honda shines with optical illusions in new commercial

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