The Making of Ars Thanea’s Ads for Assassin’s Creed IV: Black Flag

xUntitled 1 650x855 The Making of Ars Thaneas Ads for Assassins Creed IV: Black Flag

Ubisoft tasked Ars Thanea with creating the key visuals for its Assassin’s Creed IV: Black Flag franchise. “These are part of the largest global game campaign in Ubisoft’s history,” remarked Marcin Molski, production director. “The art will be printed out for 85-meter-long billboards,” along with smaller posters (already mounted in Manhattan, for example).

Molski and the production studio received sketches and the completed Assassin’s cover for references. “As for characters, we worked with the base models from the client, but all of the poses were prepared from scratch,” he explained. “We used 3DMAX and ZBrush for modeling, V-Ray for rendering, and Photoshop for everything else.”

More here.

Fortnum & Mason Opens First New Store in the U.K. in More Than 300 Years

xScreen Shot 2013 11 11 at 19.14.54 650x589 Fortnum & Mason Opens First New Store in the U.K. in More Than 300 Years

 

Lydia Whitmore photographed Fortnum & Mason’s latest campaign, announcing the opening of a Fortnum’s store in St Pancras station, London – its first new outlet in the U.K. in more than 300 years. “I didn’t want the images to seem traditional or stuffy; instead, it’s slick without feeling too overdone,” said Whitmore. “I had a huge surface sprayed up with the shop’s key color and added a little pool of light around the objects.”

Her still lifes of crumpets, biscuits, and other British fare splash across billboards in the Victorian terminus and covered the Evening Standard‘s Friday edition.

More here.

“Save the Boy” – A moving spot about first aid

St John Ambulance Spot “Save the Boy”   A moving spot about first aid
Unfortunately, way too many people die because folk who could help them panic or have no idea what to do. How we handle this type of situation can decide whether another person lives or dies. The campaign from “St John Ambulance” teaches first aiders how to respond properly at the scene of an accident…

St John Ambulance Spot2 “Save the Boy”   A moving spot about first aid

St John Ambulance Spot3 “Save the Boy”   A moving spot about first aid

St John Ambulance Spot4 “Save the Boy”   A moving spot about first aid

Continue reading and watch the video 

Honda shines with optical illusions in new commercial

Honda CR V Spot Honda shines with optical illusions in new commercial
Apparently, optical illusions are just totally hot in the world of advertising right now. The current commercial for the Honda CR-V 1.6 immerses us in different scenarios that really pull a fast one on your eyes. The whole thing’s intended to show us that nothing’s ultimately as it appears…

Honda CR V Spot2 Honda shines with optical illusions in new commercial

Honda CR V Spot31 Honda shines with optical illusions in new commercial

Continue reading and watch the commercial 

An Insightful Documentary About Creativity & Commerce

443985261 640  An Insightful Documentary About Creativity & Commerce
Filmmakers Terry Rayment and Hunter Richards present Wonderland, an insightful documentary about the connection between creativity and commerce. From the high-stakes world of mega-brand advertising, to the no-budget marketing campaigns of smaller ventures, the documentary delves into the topics of designer-client relationships, staying true to the integrity of one’s art and the daily inspiration and motivation that creators use to keep creating. Click here to enjoy this wonderful film.
Source: REIGN23.comA New Digital Lifestyle Destination

Fairytale Christmas Ad for Marks & Spencer

Marks and Spencer Christmas Commercial Fairytale Christmas Ad for Marks & Spencer
Starring David James Gandy and Rosie Huntington-Whiteley. The model goes down a manhole and finishes up in the fairytale world of Alice’s Wonderland. Then she slips into the role of Red Riding Hood briefly and drops in on the big bad wolf, visits the gingerbread house…

Marks and Spencer Christmas Commercial2 Fairytale Christmas Ad for Marks & Spencer

Marks and Spencer Christmas Commercial31 Fairytale Christmas Ad for Marks & Spencer

Continue reading and watch the commercial

Let the flowers do the talking via @ongezondnl

AIMI Flowers Miss you 723x1024 650x920 Let the flowers do the talking via @ongezondnl

Campaign from AIMI flowers, made by illustrator Lambuja

more ads here

Ad Shows The World’s Popular Opinions Of Women Using Search Engine via @ongezondnl

1 2 Ad Shows The World’s Popular Opinions Of Women Using Search Engine via @ongezondnl

Gender inequality exists in many parts of the world—women are still being denied proper work, wages, education and healthcare in some places.

UN Women teamed up with Christopher Hunt of Ogilvy & Mather to come up with a series of thought-provoking ads that highlight authoritative attitudes towards women.

The ads show the real Google search results of search terms like “women need to”, “women should” and “women cannot”, revealing the abhorrent opinions that people around the world have about women.

The words “women shouldn’t suffer from discrimination anymore” and “women cannot accept the way things are” appear in tiny, white print that are barely legible, showing how these opinions are largely ignored

More here

Louis Vuitton Ad with David Bowie & Arizona Muse Directed by Romain Gavras

pkry Louis Vuitton Ad with David Bowie & Arizona Muse Directed by Romain Gavras
Watch: Louis Vuitton Ad with David Bowie & Arizona Muse Directed by Romain Gavras
“L’Invitation au Voyage – Venice” is the second chapter in an intriguing and moving story from Louis Vuitton. Drama and fantasy come together to create tension in an allegory of travel, inviting those who see it to become master of their own destiny.

The Under Armour China Experience

Under Armour China 2 650x433 The Under Armour China Experience
The Under Armour China Experience at the Jing An Kerry Centre in Shanghai, is the first-of-its-kind retail environment places storytelling at the forefront through a multi-dimensional short film that immerses visitors in the brand’s world of making athletes better through passion and innovation. The sensory-challenging project transcends cultural and language barriers by translating the Under Armour brand into pure sight, sound, and form. Click here to watch this incredible installation video and for more information.

Source: REIGN23.comA New Digital Lifestyle Destination

The Uncensored Dior Homme Ad starring Robert Pattinson Directed by Romain Gavras

7b9n The Uncensored Dior Homme Ad starring Robert Pattinson Directed by Romain Gavras
Watch: Dior Homme Ad Directed by Romain Gavras – The Uncensored Director’s Cut
The Uncensored Official Director’s Cut of Dior Homme Ad Directed by Romain Gavras + Behind The Scenes with Robert Pattinson.

Jack and Jones Ad: Made From Cool starring Christopher Walken

dslw Jack and Jones Ad: Made From Cool starring Christopher Walken
Watch: Jack and Jones Ad: Made From Cool starring Christopher Walken
In a series of five films starring Christopher Walken and Directed by Martin Werner, PREMIUM by JACK & JONES’ extraordinary tailor makes use of his sartorial superpowers to create exclusive styles in the coolest possible way, the MADE FROM COOL way.

Dolce&Gabbana Ad “Street of Dreams” by Martin Scorsese. Scarlett Johansson – Matthew McConaughey

9ywv Dolce&Gabbana Ad Street of Dreams by Martin Scorsese. Scarlett Johansson   Matthew McConaughey
Watch: Dolce&Gabbana The One: “Street of Dreams” Directed by Martin Scorsese
Scorsese’s campaign tells a tale of timeless glamour through its two protagonists, Matthew McConaughey and Scarlett Johansson. United for the first time in a Dolce&Gabbana Fragrance campaign, their intensity is unmistakable as they come together on the streets of New York.

Now This is How You Advertise a Bra [Video]

And, now, that’s how you advertise a bra. What do you think?

Continue reading “Now This is How You Advertise a Bra [Video]” »

#selfie

Personal project about self shots.

Tomek 650x486 #selfie
Marta1 650x486 #selfie
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Photography by Konrad Sieroń. Konrad Sieroń is a young generation advertising photographer from Poland.

www.konradsieron.com