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Print advertising without a doubt is one of the best choice to get the word out about a product or a campaign and it is the oldest kind of advertising.Print ads are commonly seen in magazines,billboards and of course newspapers.
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Enjoy this cool #260 Wednesday daily inspirations for all DYT readers :) with great photos and artworks.
Model : Morgane
MUAH: Adeline MArtignoles
Photographer: Kenyon Manchego
A very touching advertising campaign that was created for the Exelon Patch, a drug used to treat memory problems associated with Alzheimer’s disease. For more photos click here. Via Enpundit
For more photos from the Novartis “Reflections” Ad Campaign click here.
This article is for restaurant owners that need some guidance with their digital presence. The year is 2012, and you have a restaurant based business. Do you honestly think traditional print media is worth you time and money? Leveraging social media networks, working on your SEO, and collecting good reviews should be your primary focus. If you are a local restaurant you have a dozens of competitors, no question about it. With the power of Internet you can bring in current and new customers.
Display Social Proof
Social Proof is the psychological mechanism that heavily influences the decision making process of new customers. If somebody said good things about a restaurant, chances are you will probably take their advice and dine there yourself. These so called Social Proofs come in many forms; ratings, testimonials, photos and more. A recent survey by the Washington Post solidified that feedback from previous customers, and not the business itself, is golden.
Many review sites, such as Yelp, Qype, etc, have API’s you can connect into. This allows you to display your ratings the same way Amazon shows product ratings. I know many personal friends that make their purchasing decisions based solely on ratings & reviews. This sort of credibility builds trust in consumers and increases reputation.
Schema is a rather new technology available in order to make your website content better understood by search engines. This site provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Many sites are generated from structured data, which is often stored in databases. When this data is formatted into HTML, it becomes very difficult to recover the original structured data. Many applications, especially search engines, can benefit greatly from direct access to this structured data.
On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Google, Bing and Yahoo have teamed up to create this method of enhancing content on your website. It’s very important for restaurants and other businesses for two major reasons:
Vintage Style Pan Am Space Travel Advertising by Justinvg
Via Jay Mug
Apologies for the corny headline. It’s no secret that social media is revolutionizing the way people interact with each other. But what might come as a surprise to many people is that the technology is also about to revolutionize the way that drivers interact with the cars. One of the best indications of where social media is headed can be seen in the so-called “hackathon” hosted at Facebook’s campus in California, which the company co-hosted with engineers from Ford. Together, the two groups of engineers sought to make friends out of Ford cars and Facebook status updates.
What is a “Hackathon” Exactly?
According to Facebook terminology, a hackathon is a round-the-clock effort that stars a large number of developers and engineers pushing their own programming boundaries. In this case, Facebook brought in 12 software engineers from Ford and combined them with the existing Facebook app development team; this group of people then worked around the clock, brainstorming the ways that people could use their cars in a social manner. Everything from speaking a status update to having the car guide itself into a parking spot, was on the table at this joint event.
Part of the premise of a hackathon is to emphasize that no idea is too ridiculous, out of reach, or impossible to pursue. And with that in mind, engineers are encouraged to bring out their craziest ideas, as well as those that they’ve been mulling over for a few weeks or months. This process has led the company to innovate time and again, and has helped it cement its lead among social media platforms.
Ford is a No-Brainer for the Hackathon
If any particular automaker was going to be invited to the Palo Alto campus of Facebook, it would certainly be Ford. Where most auto companies are still working on creating fluid in-dash experiences for GPS navigation tools and iPod integration, Ford has dedicated an entire team on its own Michigan campus to developing social tools and applications for its line of automobiles.
The company has, therefore, been known to higher leading social media talent and software engineers — of the caliber typically hired by Facebook and large companies like Microsoft and Apple. It has drawn the attention of all three of these companies — Facebook, Microsoft, and Apple, with several of the technologies it has developed for its own line of cars.