Superheroes Reimagined With Realistic Body Types


Fans and critics have long discussed and debated the unrealistic bodies of comic book superheroes, from gravity-defying breasts and tiny waists to bulging biceps and washboard abs. However, now has done what it refers to as “reverse Photoshopping of comic covers,” and given the superheroes bodies that reflect average American body types.

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Top 50 Best Online Shops and Key Marketing Tactics to Learn

What makes an ecommerce store successful? What secret formula do you have to follow to increase your sales? We’ve teamed up with SHOPPIES and selected the next 50 sites for their flawless design, great customer service, unique ideas or just because they deliver an unforgettable experience to their visitors.

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Lego – Fiction meets Fiction by @grinz_nl

Fiction meets Fiction Lego header

LEGO has really great communication and Alexandre Tissier loves the simplicity of the message: No limit to creativity! He started working on this campaign, thinking about the message LEGO would really want to communicate and what LEGO represents in our mind.

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PETA – Go Bananas in the Bedroom: Go Vegan!

Animal rights activists from People for the Ethical Treatment of Animals (PETA) hand out bananas at an intersection in Bangkok, Thailand, 12 February 2015. According to the organization, the cholesterol in meat is responsible for hardening arteries, slowing blood flow to all organs. (Photo by Diego Azubel/EPA)

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Ana Alcazar Summer Campaign

Adidas New Boots For James Rodriguez F50

F50 adidas 03

As part of the new Adidas advertising campaign, “There Will be Haters“, the brand just launched the new F50 soccer boots for Real Madrid’s star James Rodriguez. The colombian will be wearing this boots, that as the pictures claims.. they are pure gold! Check it out!

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Smart Social Advertising That Will Make You Look Twice

These social ad campaigns comment on life’s important problems with some very clever concepts and designs.

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Evian by Guy Seese

Evian by Guy Seese

Amazing Evian water ads by an artist from Seattle, Washington – Guy Seese.

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«Silent Hill» Promotional Event in Tokyo

Models dressed as bandaged nurses take part in a promotional event for the film “Silent Hill” on June 22, 2006 in Tokyo, Japan. (Photos by Junko Kimura/Getty Images)

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Justin Bieber for Calvin Klein Spring 2015 Ad Campaign

It amuses us to see the pop culture audience collectively lose their shit over these pics. BELIEBE us, we’re not here to defend this little shit, but darlings, it’s a Calvin Klein campaign. Photographing the vapid and the douchey is kind of their thing.

Justin Bieber and Lara Stone for Calvin Klein Spring 2015 ad campaign shot by Mert Alas and Marcus Piggott.

“I have been wearing Calvin Klein underwear for years in hopes of getting to model for the brand one day,” Bieber told WWD. “It’s always been a dream. Last spring, I posted a picture on Instagram in my underwear, using the #mycalvins tag. Thankfully the brand saw it and liked the reaction it was getting, and a relationship started from there.”

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Amazing Discovery Channel Advert

Discovery Networks CEEMEA approached Ars Thanea to create a campaign to promote spring programming in one of their top portfolio brands – Discovery Channel. In the TV show rooster the highlight was put on “Dynamo The Magician”, “Bearing Sea Gold Rush” and new season of “Storm Chasers”.

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The way way better you – Forbes Resolutions 2015


Every year around these dates, you resolve to make your life a little bit better. Whether it is to travel more, to eat less, or even to buy a new pair of shoes during the sales season, you will make some New Year’s resolution, because let’s face it, for the new year you want a new you.

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Lexus Korea Site Renewal


Lexus focused on the latest digital trends when renewing their website to serve as a window for their newly established brand identity. designfever was responsible for the entire website renewal, ensuring improved accessibility and usability while maintaining Lexus’ progressive luxury brand image. In order to provide an optimized user experience across all types of devices, df applied responsive web technology to introduce vehicles and test drive applications.

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Bench Advertising That You Can’t Ignore


Bench advertising can be a great way to engage with customers if done properly. It gives you the opportunity to make a lasting impression by giving your campaign an additional benefit… a place to sit. Bench advertising can also be a clever addition to an overall message, like in IBM’s “Smart Ideas For Smarter Cities” campaign shown below.

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Carz Korea

Carz is a project where cable and theater ads were created to advertise the used car trading site,, in order to grab the attention of those in their 30’s and 40’s. designfever was responsible for the planning, shooting, and editing of the live-action video footage that was later combined with digital footage from classic Street Fighter 2 games in order to create a highly recognizable film that would quickly become viral. Beginning November 18, the ad began airing on Korean cable television networks including JTBC and tvN, and was screened throughout CGV theaters across the country beginning in December.

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