Smart Social Advertising That Will Make You Look Twice

These social ad campaigns comment on life’s important problems with some very clever concepts and designs.

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Evian by Guy Seese

Evian by Guy Seese

Amazing Evian water ads by an artist from Seattle, Washington – Guy Seese.

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«Silent Hill» Promotional Event in Tokyo

Models dressed as bandaged nurses take part in a promotional event for the film “Silent Hill” on June 22, 2006 in Tokyo, Japan. (Photos by Junko Kimura/Getty Images)

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Justin Bieber for Calvin Klein Spring 2015 Ad Campaign

It amuses us to see the pop culture audience collectively lose their shit over these pics. BELIEBE us, we’re not here to defend this little shit, but darlings, it’s a Calvin Klein campaign. Photographing the vapid and the douchey is kind of their thing.

Justin Bieber and Lara Stone for Calvin Klein Spring 2015 ad campaign shot by Mert Alas and Marcus Piggott.

“I have been wearing Calvin Klein underwear for years in hopes of getting to model for the brand one day,” Bieber told WWD. “It’s always been a dream. Last spring, I posted a picture on Instagram in my underwear, using the #mycalvins tag. Thankfully the brand saw it and liked the reaction it was getting, and a relationship started from there.”

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Amazing Discovery Channel Advert

Discovery Networks CEEMEA approached Ars Thanea to create a campaign to promote spring programming in one of their top portfolio brands – Discovery Channel. In the TV show rooster the highlight was put on “Dynamo The Magician”, “Bearing Sea Gold Rush” and new season of “Storm Chasers”.

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The way way better you – Forbes Resolutions 2015


Every year around these dates, you resolve to make your life a little bit better. Whether it is to travel more, to eat less, or even to buy a new pair of shoes during the sales season, you will make some New Year’s resolution, because let’s face it, for the new year you want a new you.

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Lexus Korea Site Renewal


Lexus focused on the latest digital trends when renewing their website to serve as a window for their newly established brand identity. designfever was responsible for the entire website renewal, ensuring improved accessibility and usability while maintaining Lexus’ progressive luxury brand image. In order to provide an optimized user experience across all types of devices, df applied responsive web technology to introduce vehicles and test drive applications.

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Bench Advertising That You Can’t Ignore


Bench advertising can be a great way to engage with customers if done properly. It gives you the opportunity to make a lasting impression by giving your campaign an additional benefit… a place to sit. Bench advertising can also be a clever addition to an overall message, like in IBM’s “Smart Ideas For Smarter Cities” campaign shown below.

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Carz Korea

Carz is a project where cable and theater ads were created to advertise the used car trading site,, in order to grab the attention of those in their 30’s and 40’s. designfever was responsible for the planning, shooting, and editing of the live-action video footage that was later combined with digital footage from classic Street Fighter 2 games in order to create a highly recognizable film that would quickly become viral. Beginning November 18, the ad began airing on Korean cable television networks including JTBC and tvN, and was screened throughout CGV theaters across the country beginning in December.

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Christmas Tree Advertisements You Won’t Forget


Advertsimenets can be seen everywhere at Christmas to sell all sorts of products. The best ads are the one’s that incorporate iconinc elements of Christmas, like the Christmas tree. The benefit of using a Christmas tree as the focal point to an advertisement is that you can create one out of virtually any product. Here are a few of the most inspiring Christmas tree advertisements that capture the essence of Christmas.

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IKEA’s Movie in Bed

Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki, December 7, 2014. Furniture retailer IKEA has converted one of the cinema halls, completely replacing standard seats with their furniture, according to local media. There are 17 double beds fitted in the hall, which was renamed to “It wakes love”. (Photo by Sergei Karpukhin/Reuters)

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A Hard-hitting Campaign Against Child Abuse

This interactive billboard shows how all of us are able to stand up against child abuse.

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Pirelli Calendar 2015, Full Version (NSFW)

Pirelli presents The Cal™ 2015 “Calendar Girls 2015” photographed by Steven Meisel.

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Around the world (and London) in 38 mosaics…

The Emirates Air Line (also known as the Thames cable car) is a ten-minute (five minutes in rush hour) gondola lift link across the River Thames in London, England built by Transport for London with sponsorship from Emirates airways.

Since the beginning of the summer of 2014 the cable cars of the Air Line are carrying the new Emirates creative. The campaign is focused on ‘seeing different perspectives’ as Emirates is supporting TfL to deliver an innovative method of transport and a previously unseen view of London. The creative is designed to link the Emirates network to the sponsorship of the Air Line. Geometry Global (UK) asked Charis Tsevis (Greece) to create 38 mosaics for this campaign. For every destination they used several hundreds of different views of the same landmark.

Here are some examples.

San Francisco, California
San Francisco, California

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Google Rents World’s Biggest Digital Billboard in Times Square

Google has become the first company to rent to the world’s largest and most expensive digital billboard in Times Square, New York. The billboard is eight storeys high and is estimated to cost $2.5m (£1.6m) to hire for four weeks. The screen, which is the size of a football field, is mounted on the side of the Marriot Marquis hotel. Around 300,000 pedestrians are estimated to pass by the billboard every day. Times Square’s brightly-lit billboards are some of the most iconic and well-known outdoor advertising spaces. The new billboard was turned on on Tuesday evening and will show a nature-inspired digital art piece for a week until Google’s adverts begin running. Hundreds of tourists watched as the screen was turned on. The screen is also connected to cameras, allowing for interactive content. The US tech giant is reported to have hired the screen until January 2015.

A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

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