Psychology Behind Colors: Picking the Right Color for Your Brand Positioning
Marketing is an audience-centric kind of communication. Therefore, you need to know how your target market or audience thinks, what attracts them, and what makes them react. That is why we can say that psychology plays a good role in marketing a brand. In what other ways can you apply psychology in business? In your brand positioning of course!
This color is associated mainly with growth and vitality. That is why green is the color choice for brands that usually cater to the youth. It also signifies freshness, calm, balance, and nurturing.
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It is the color of excitement, power, energy, passion, desire, strength, drive, and confidence among everything else. It is very good for catching the attention, hence most street and road signage are in red.
[spoof] Apple’s new product, Somersby Cider
![somersby cider by carslberg [spoof] Apples new product, Somersby Cider](http://designyoutrust.com/wp-content/uploads/2013/03/somersby_cider_by_carslberg.jpg "[spoof] Apples new product, Somersby Cider")
Apple’s newest product, feel the excitement for Somersby the new cider brand from Carlsberg. :D
Check the campaign video on ‘After the Circle‘ facebook page.
Commercial Portfolio
The images in this portfolio were photographed and retouched by William Castellana. He is living in New York, NY, USA.
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Upsko Footwear – New campaign
Upsko Footwear present the new campaign : Up’ward inspiration. You can find every news on Upsko Footwear
Exploding Fruit
On a few occasions I have been asked to explode fruit digitally, as the result is far more aesthetically pleasing than if this was to be carried out using pyrotechnics.
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ADIDAS EUROPEAN CUP CAMPAIGN
Levon Biss lives in London, UK. Since 1998 he has been shooting for international brands such as adidas, hsbc, puma and texaco, and advertising agencies such as 180 amsterdam, TBWA, Grey London, VCCP and Mother.
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Print for Lipton tea
Artem Kolomeichuk (Artem Kas) Postproduction designer, specializing in the creation and manipulation of digital images, blending of photo compositing, 3D and illustration. He is from Kiev, Ukraine.
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Bondi Icebergs Pool Converted into Giant Esky
Thirsty visitors to Sydney’s Bondi Beach today aren’t hallucinating: That is an ice-filled, 36-by-15-metre cooler stocked with ‘cans’ of Jim Beam beverages. The brand, with Sydney agency The Works, constructed the giant “Esky” at the Bondi Icebergs pool – normally a landmark swimming pool that overlooks the beach. (“Esky”, a Coleman brand name for coolers, has been adopted into the popular venacular). Cast members of Channel Ten’s drama Bondi Rescue appeared at the installation this morning. The Works is using the giant Esky to film a TVC due out in April.
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