JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk.
It’s not clear if Ford approved the ads, or if the agency was just publishing some speculative renderings to show off its creative chops. JWT India is Ford’s agency for the Figo in that country, however. And India is known for its politically incorrect advertising – Hitler shows up in ads there on a regular basis.
The tag line reads: “Leave your worries behind with Figo’s extra-large boot”. – Laura Stampler via Business Insider.
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A good advertisement will draw a prospective customer’s attention towards your product. That is what every business really wants, aside from you actually purchasing their product. In this article we will round up 16 great ads that cover many different styles but all have one thing in common, that is they connect to their audience.
The average consumer isn’t going to spend more than a minute reading or staring at an advertisement they see on a webpage or on a billboard. The average time a person spends on an ad outside is 1.7 seconds, and 20 seconds on the Internet. The Internet has transformed us into fast browsers who skim through articles (hopefully not this one) and quickly glance at product advertisements they see every day. Our attention span has drastically decreased since the Internet came into play and because of that, ads now have to get their point across quickly through something that is pleasing as well as amusing to the eye. Aesthetically creative ads will get a prospective customer engaged in whatever you are selling or saying.
Panasonic 3D TV – Dino
Here is another ad that has a lot going on but still is able to get its message across fairly easily. We will first notice the dinosaur in the trashed living room but then see the girl pointing at the TV, which will give us the impression that Panasonic’s 3D televisions are extremely realistic. The great art direction leads to the consumer understanding what product is on display almost instantly.
MTV Switch – Fists of Fury, Tornado
Our last advertisement is raising awareness by showing off a very impressive illustration, which grabs the attention of a viewer. Once they are done looking at this fantasy tornado destroying a city they read the quote and learn about what is going on. This is a case where impressive illustrations can grab viewers in and show them what you want them to see.
Detroit Electric (1907–1939) was an electric car produced by the Anderson Electric Car Company in Detroit, Michigan. The company built 13,000 electric cars from 1907 to 1939.
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Pay-per-click advertising is an increasingly attractive option for those wanting to advertise their business online.
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I did an illustration piece for a huge consumer brand in this style a while back. Unfortunately the project has been put on hold and maybe used in the future so I can’t share that. However the style developed is strong so I’ve done a few test pieces in this style as it works well for many brands.
This is a mix of deep photoshop and cgi.
The Wonka Ice Cream Van has won two Gold awards at the OC Advertising Awards stateside for the Wonka Ice Cream Van art work he created. This illustrations became a hybrid of Illustrator and Photoshop and were created at real size at 300dpi. The detail of the psychedelic artwork is astoundingly intricate; the pipes all interconnect to create a productive and whimsical feel to the experiential project that is perfect for the brand.
Earlier in the year the Van won a Platinum Award from the Creativity International Awards competition as well as these latest two Gold.
The real Van
The illustrator file before photoshop
Further links to work…
If you love blogging and have a blog with nice visitors flow then you should consider signing up for an affiliate program. Because it is a nice way of passive income. Small and large business organizations use affiliate programs to promote their products, services and events. In Fact affiliate marketing is now considered among the online marketers community as an important channel of marketing and generating income.
If you are keen to explore affiliate marketing through blogging then here are some tips you should follow to embark the affiliate marketing journey.
1. Build a Link With the Audience
Who is going to purchase the products that you are promoting? Ans. Your blog visitors/readers. But, before they buy something, they need to have believe in on you. As we know “Rome was not built in a day” likewise “trust cannot develop in a day”. It requires a lot of effort and creativity to write the content that entice the potential viewers. So, the key factors like regularity, top quality content and user engagement are stipulated for making healthy relation and interaction with your viewers.
2. Focus On Your Niche
I am not asking you to narrow your opinions and thinking, but more particularly, the topics in your niche. If you blogged once on gadgets and then move to jewelry, it will be difficult to get targeted and returning visitors. This will directly affect your affiliate marketing strategy. If you are trying to promote a jewelry brand and half of the audience is not interested about it but in gadgets, you have already lost your conversion ratio by 50 percent. Therefore, niche blogging is better than general blogging!
3. Learn From Others
Affiliate marketing is just like an art. You have to be experts in the art of effective to be able to promote and make the sale. This art might not be a natural aspect of your character, but can be learnt through others. The easy way is to read and read more about it. Learn from others experiences.
4. Choose the Right Product
Finding the right product in the right niche is very important for affiliate marketing. It has to be relevant to what you write about and should help you get the best conversion rate. It can be promoting products, services or referring websites to people like currency trading affiliate program where one gets commission for referring people to sign-up to their website and for some, it is a big cash machine. You have to select smartly to obtain highest possible advantages of affiliate marketing.
5. Try It Out
Always test the product or services before being promoted, because how will you convince others, if you are not satisfied. Also, if you have tested the product, you will be able to provide a better view about the product or services in much detail. As a purchaser, I would really like to know the details. This will give a quick overview and help in taking quicker decision. If I like what I see, I will buy it immediately!