Below are some “holiday” cards from the Soviet era, but one can easily detect efforts at sneaking familiar Christmas traditions into what had become a Soviet New Year celebration. You can see the character of Ded Moroz, formerly an evil sorcerer from Slavic mythology—he was said to freeze and kidnap children without conciliations from their parents. His striking resemblance to Santa is the result of a massive rebrand by the Orthodox Church to mimic the Dutch Saint Nicholas.
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