Today people pay more attention to the processes of food preparation and eating traditions as ever before. Visiting restaurants instead of cooking at home has already turned into a norm of life for many millions of people around the globe. Within highly competitive environment restaurants do their best to attract visitors and gain excellent reputation, demonstrating the miracles of culinary and creating the real masterpieces of haute cuisine. Today the secret of restaurant success consists of multiple constituents, and efficient logo design is among them. In order to get a chance to demonstrate all the excellence of food and variety of tastes to a new customer, first it is necessary to arouse his visual receptors; and it is the logo, placed on the outdoor signboard or on a website, which can help here a lot.
Restaurant logo should inherit and clearly express the key message that a particular restaurant wants to deliver to its existing and potential customers. Whether it is a fast food facility, a la carte restaurant, or a place one can get some specific ethnic food – this is usually easily derived from the very first glance at a restaurant logo. We have collected a set of restaurant logos to offer you examples of multiple designs. Everyone knows that every designing project and especially design of a logo starts with an idea; but we also know that very often the hardest part of the whole project is to generate an idea. We hope that viewing this showcase will help you arouse your imagination and generate your own unique design that will be perfect for a restaurant logo.
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Denisa Dvorakova by David Bellemére for Marie Claire Italia September 2010.
Denisa Dvorakova by David Bellemére for Marie Claire