New Art Miami has launched a pioneering remote color grading service, taking its one-stop seamless approach to editorial, VFX, 3D animation, color grading, finishing and audio postproduction to the next level. The innovative service provides clients with virtual access to real-time sessions with the company’s skilled color grade team, while eliminating the expense and time of travelling to the Miami-based facility.
New Art bringing clients and their colorist together in ‘live,’ real time sessions that enable clients to watch, interact, and participate in the creative process from their computers, with matched color parameter, or on tablets, or smart phone. Sessions are accessed via Internet from multiple locations using secure password logins.“Our remote color grading service provides a project that doesn’t have room in its budget for travel expenses, with the opportunity to work with our multi-talented colorists, Oscar Martinez and Patrick Desfayes – without every leaving their office,” says Demetrio Bilbatua, New Art’s President/CEO. “It also provides local clients with the convenience of accessing the same high-caliber service, technology and talent that we offer in-house, without having to get in their cars or block travel time into their schedules.”
The remote color grading process begins after production, with the client sending files and their EDL to New Art Miami. Files are then ingested to the facility’s non-linear color correction system, and their color grader performs a monitor calibration of the client’s viewing reference station. New Art’s team establishes a voice connection via Skype or phone, and then begins a real-time nonlinear color grading session.
Remote color grading delivers the same quality as in-house session – and goes through the same process – matching the color temperature of footage from multiple camera, balancing out levels from scene to scene, using the nuisances of the craft to create or enhance the desired mood of each scene, getting rid of noise, correcting soft areas and achieving precise control of color and contrast by utilizing window isolation. The final product is equal to the quality that clients are accustomed to when leaving an in-house session.
After the session is completed, New Art’s colorist posts selected files to an FTP for download and use. They retain a copy to allow further correction or alternate versions to be created, or to follow through, providing editorial, finishing and/or audio services. (The company is currently fine-tuning a Remote Editorial Services, which it plans to launch later this year.)
“Clients are amazed at the level of convenience and flexibility our remote capabilities bring to the color grading phases of their projects, and how seamlessly it integrates into their work day,” says Bilbatua. “And, by eliminating the cost and time spent traveling, working remotely allows project that never had the budget to come to New Art for color grading to step up the production value of their content.”
“Our remote color grading service delivers the quality and service that the industry has come to expect from New Art Miami, while eliminating the substantial out-of-pocket costs and time normally associated with traveling to Miami,” adds Bilbatua. “It was designed to anticipate the every-changing needs of today’s clients – and refine the role of a seamless workflow for commercial, corporate, music video and web-based video content.”
ABOUT NEW ART MIAMI:
New Art Miami is a creative service provider offering Editorial, VFX, 3D animation, color grading, finishing and audio for spots, broadcast content, music video and all platforms of visual media. Our team is committed to providing dynamic, flexible and innovative solutions that cross platforms and exceed expectations. Technical specs and formats supported by New Art’s Remote Color Grading system can be downloaded from www.newartmiami.com/remote-color-correction, or contacted at 305.857.0350 for additional information on the services.
New Art Miami recently signed award-winning international editor Pablo Plant to the one-stop editorial, VFX, color grading and audio house’s diverse roster of talent. Plant, whose work has received accolades from major festivals from Cannes to FIAP – has brought his original point of view, fresh artistic sensibility and wit to a long-roster of high-profile global spots. New Art Miami is a seamless full-service postproduction company with a diverse Hispanic and general market client-base in commercial, network and emerging media. The addition of Plant will facilitate the company’s global positioning in Central and South America markets, as well expand the scope of its Hispanic work in the US.
Born in Madrid, Pablo’s roots were planted in both Spain and England, allowing him to branch out as an artist and broaden his perspective as he absorbed the cultures and the subtleties of a wide range of aesthetic sensibilities.
Early in his editing career he began working on high-profile campaigns in Spain, Germany, France, The United States, UK, Italy, Asia and Mexico – for a prestigious roster of brands that includes BMW, Mercedes, VW, Peugeot, Infiniti, Lexus, Opel, Kia, Renault, Cornetto, Iberia, Movistar, Vodafone, Coca Cola and Siemens.
Pablo Plant’s impressive body of work has earned him international recognition as he garnered a steady flow of accolades, including Cannes Gold Lion Award for ‘NIKE Manifestacion,’ the Silver Lion for ‘Die Welt Architec,’ a Bronze Lion for ‘Greenpeace-Salva,’
FIAP Gold award for ‘Coca Cola-Gurú,’ Silvers for ‘Coca Cola-Pisquedelic Sally,’ ‘Aquafina-Choque’ and ‘Coca Cola-Despedido.’
“Pablo’s work speaks for itself,” says New Art Miami president/CEO, Demetrio Bilbatua. “His reel showcases the kind of diversity, skill, wry wit and unique artistic perspective that has universal global appeal, and his reel is already eliciting an overwhelming response.”
Plant developed an appreciation of diverse cultures early in life. His childhood, growing up in the fast-paced city of Madrid, was tempered by spending every summer with his mother, a Brit, working on his grandfather’s farm is the English countryside.
In 1989 his father, film editor Pablo G. del Amo, a former member of the Hollywood Academy, gave Pablo the opportunity to work with his editing crew on the feature film “Ay Carmela” as second assistant editor.
“That early exposure to process of filmmaking gave me a creative outlet that sparked my passion for the craft of editing,” says Plant. “It also led to unique opportunities to learn my craft and hone my skills working alongside some of Spain’s most important film directors, such as Carlos Saura, Fernando Fernán Gómez, Bigas Luna and Pilar Miró.”
In 1996 Plant edited a number of short films and music videos, and cut his first feature film, “Solo Se Muere Dos Veces,” www.imdb.com/name/nm0686615/. The following year he began editing commercials for Sebastien Grousset in Tesauro Madrid, and discovered that he really enjoyed the challenge of telling a story in short-form. Once he moved to the spot arena he found his calling, and never looked back.
“My mantra is ‘keep it simple,’ – and I thrive on the complexities and challenges of the creative process that goes into crafting of a minimalistic story that maximizes the impact of a brand’s message.”
An amateur musician himself, Pablo’s first job was as lighting and sound technician for a theatre in Madrid, followed by stints as a lighting designer for several dance and theatre companies in Spain. He then went on to edit music and sound for a number of films, commercials and documentary films before honing in on cutting spots and visual content.
“Music remains a strong, driving force of the editorial process for me,” notes Plant. “If music lives inside your soul, it can’t help but influences your work and brings another dimension to it.”
Regarding his new position at New Art Miami, Plant says, “I enjoy new challenges and collaborating with inspired talent to create a final product that is greater than the sum of its parts. New Art Miami has put together a talented team of editors, VFX artist, colorist and mixers, and provides the kind of creative environment that support innovation – and pushing the envelope. Thanks to today’s digital age creativity no longer has boundaries – and I look forward to working on a mix of projects for Innovative agencies and brands based around the world – from Argentina, Spain and London – to Miami and New York.”
”Pablo Plant is truly a world-class editor, and his addition to our multi-talented team of editors, VFX artists, colorists and mixers positions New Art Miami to not only attract a more diverse mix of higher-end work in the US Hispanic and general markets, but also to build a client-base in Central and South America, as well as Europe, says Demetrio Bilbatua, president and CEO of New Art Miami. “His level of talent and international reputation with top production company and agencies worldwide enables us to raise New Art Miami’s creative bar locally, as well as globally.”
“I’m always looking for creative talent to complement our team editors,” adds Bilbatua. “Pablo is an extraordinary multi-dimensional talent who brings a level of emotion and power to his editing that makes him a perfect fit the New Art Miami team.
About New Art Miami: New Art Miami is a creative on-stop editorial, VFX, 3D animation, color grading, finishing and audio boutique with an award-winning roster of editors. Its diverse talent offers advertising agencies and content creators in the multicultural, international and US arenas the ability to connect with a wide range of cultures and styles. For more information about Pablo Plant contact us at email@example.com.
Directors Film Company Returns to New Art Miami For Editing, Color Correction & Mixing of A New Global Spot for Bounty Chocolate
Miami, FL: An alluring woman and a handsome man are on a tropical beach where sensuous pours of dark chocolate over crisp white coconut transform into a decadent treat for the palate. That’s the evocative storyline for “Bounty Chocolate,” a new :30 global spot that brought Directors Film Company’s executive producer, Richard Coll, back to New Art Miami to tap into the postproduction boutique’s editorial, color correction, sound design and mixing talent.
Directors Film Company’s first collaboration with New Art Miami was director Jonas Arnby’s Coca-Cola spot, “Happiness,” featuring a young woman and man as they meet and both lay claim to the last bottle of Coca-Cola at the local Stop ‘n Shop. Their playful tug of war over the bottle continues as they leave the store and ultimately find the perfect solution – sharing the bottle of Coke over an impromptu dinner with friends.
“Working with Directors Film Company on Coca-Cola was a great experience,” says New Art Miami executive producer, Bob Cobb. “We we’re thrilled that they called upon our services again – and have given us an opportunity to build an on-going working relationships with a production company of their caliber.”
For the Bounty Chocolate spot New Art Miami combined director Kathy Prosser’s lush footage shot on a picturesque beach in the Florida Keys with meticulously orchestrated product shots – heightening the feel of the island paradise scenario with their collaborative team’s editing, color correcting, sound design services.
The dream-like spot opens with a woman floating on the waves while a man on the beach pours rich, dark <chocolate into a coconut shell. When she arrives back on shore he presents her with the tropical treat, which turns into chocolate-covered coconut Bounty candy bars that everyone can enjoy.
Richard Coll, once again worked with editor Alejandro Delgado and colorist Oscar Martinez. Delgado assembled various versions of the cut on his Avid system, creating a smooth, languid pace.
After completing the creative edit, Delgado gave the EDLs and rough cuts to Oscar Martinez for final color correction of the selects. Martinez tapped Assimilate SCRATCH color correction, melding the cool tropical colors of the beach footage, the Bounty wrapper’s trademark colors and the sumptuous tones of the chocolate into a cohesive look.
Juan performed the final mix, in addition to creating the sound design for the spot. His challenge was to craft sounds with a subtle tropical feel and fuse them with restrained ocean noises that didn’t overpower the cool sultry tone of the commercial.
“Our team really enjoyed working with Directors Film Company on the Coca-Cola spot, and we’re proud that Bounty Chocolate gave us a chance to reunite and bring our seamless approach to editing, visual effects, color correction and mixing to a high-end spot for the international market.”
ABOUT NEW ART MIAMI: New Art Miami is a creative service provider offering Editorial, VFX, 3D Animation, Color Grading, Finishing and Audio for spots, broadcast content, music video and all platforms of visual media. Our team is committed to providing dynamic, flexible and innovative solutions that cross platforms and exceed expectations. For additional information about New Art Miami contact Alan Olem, director of business development, at 305.857.0350 or firstname.lastname@example.org.
Product: Bounty Chocolate
Type: International Spot
Title, length: “Bounty Chocolate,” 1x :30; 1x :20
Production Company: Directors Film Company/New York
Executive Producer: Richard Coll
Director: Kathy Prosser
Editorial Company: New Art Miami
Editor: Alejandro Delgado
Executive Producer: Bob Cobb
Color correction Company: New Art Miami
Colorist: Oscar Martinez
Executive Producer: Bob Cobb
Audio Post: New Art Miami
Sound Designer: Juan Dieguez
Mixer: Juan Dieguez
New Art Miami the multi-disciplined creative service boutique, collaborated with SapientNitro, a leading marketing and technology company, to help create a series of three web spots for Fiat’s new website that introduces the long anticipated arrival of the 2013 Fiat 500 Abarth. The New Art Miami team brought its seamless approach to color correction, conforming, clean up and audio mixing to a campaign that puts the racecar-inspired sports coup through its paces.
“When SapientNitro first enlisted us, all we knew was that the job was a HD campaign for the Internet,” says New Art Miami executive producer, Nadia Bowen. “When we saw the stunning footage, and found out that the spots would be featured on the homepage of Fiat’s new website, we were thrilled to have the opportunity to bring our multi-talented team’s skills to the company’s innovative concept.”
Two Of Minneapolis’ Award-Winning Creative Companies – mono & CRASH+SUES – Team Up To Create A Multi-Media Experience For NYC’s Prestigious Parsons The New School for Design That Blurs The Lines Between Advertising + Experiential
CRASH+SUES was called upon by mono to bring its fresh aesthetic to the editing, color correction and graphics for SoundAffects, Parsons The New School for Design’s multi-platform exploration of the relationship between music, design and technology. The two Minneapolis-based creative companies teamed up to create the media content for the multi-platform initiative, which was conceived by mono and driven by the prestigious NYC school’s mission to raise people’s awareness of design’s relevance and impact on their lives. Continue reading »
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Artistic Image Creates 2D/3D Projection Mapping Designed To Interact With The Façade Of The Hunter Museum – Rather Than Obscure It
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Atlanta, GA: The Hunter Museum of American Art’s neo-classic facade provided Artistic Image (AI) with the perfect canvas for creating a larger than life spectacle for the closing weekend of Chattanooga’s 2011 RiverRocks Festival. The visual FX company’s team of artists designed a series of 3D/2D scenarios that integrated the building’s windows, columns and other architectural details into an interactive animated projection mapping display that transformed the Hunter Mansion into everything from a pinball machine and aquarium to a pencil sketch of itself that’s erased into the night sky.
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CRASH+SUES’ Creates An Animated Campaign For Best Buy With Wit + Whimsy To Let Consumers Know Exactly ‘What’s In The Box’
Ever wonder what comes with that tech device that you are about to purchase, and what accessories you’ll discover need once you take your new gadget home? Best Buy’s “What’s In The Box” in-store campaign provides the national retailer’s customers with the answer to just that question in a new series of stop-motion animated spots created by CRASH+SUES‘ animators Sean Hall and Cari Merryman. Continue reading »
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Artistic Image Director/Editor Ken Soons’ Collaboration With Turner Studios Productions and TNT Latin America For TNT Movie Club/Latin America Scores A Telly Award
Atlanta: Artistic Image co-founder Ken Soons recently directed and edited two shoots containing packaging of more than 250 promos, bumps, opens and How-Did-They-Do-That segments for TNT Latin America’s new wrap around show, TNT Movie Club. The campaign, which was created for South America, recently garners a Bronze Award for ‘Entertainment’ at the 2010 Telly’s.
“Each shoot contains an enormous amount of material, with packaging for 12 movies with 15 to 20 promos, bumps and informational features for each film, which were shot twice – once for the program’s Spanish broadcast and then again for the Portuguese market,” says Soons. “The level of collaboration with producer/senior writer Jennifer Day at TNTLA and producer Lauren Thomas at Turner Studios Productions was key to every stage of the process. Working in tandem with Jenni and Lauren allowed us to maximize the efficiency and creativity of this mega-size package, and create a final product that exceeded everyone’s expectations.”
“Our Senior Director of Operations, Karen Grill, and I had been looking to do a hosted show that would be ideal not only for product placement and sponsorship, but also to give the audience something more in-depth about films,” says Day. “In South America, TNT is predominantly a movie network, so this type of hosted show highlights our strengths as being in-the-know about movies.”
TNT Movie Club features a male and female host watching the show together as they banter about different aspects of the film. Sometimes the segments are set in the kitchen as they chat about interesting aspects of the evening’s film. Other segments take place in living room and office settings, where the pair comment on their favorite scenes, discuss the movie’s special effects and offer up fun behind-the-scene facts.
For instance, the Michael Bay feature THE ISLAND has a chase-action scene in which giant metal spools fly off of a truck and catapult directly into the camera lens. “I always wondered how the director did that,” says Soons. “During the How-Did-The-Do-That segment the hosts give viewers behind-the-scenes insights into how these effects were achieved.”
“Jenni did an amazing job researching the movies and writing engaging scripts that both entertain and inform, while maintaining a natural, conversational tone – and the personalities of the hosts brought them to life,” notes Soons. “We encouraged the talent to adlib, which created some of the best moments – and working with two cameras ensured that we caught them.”
Each scene was shot with two Sony EX3 cameras – one wide and one tight. The file based cameras facilitated tapeless and seamless digital workflow, which allowed for editing and color correction without any generation loss. Soons edited and color corrected the entire package on Artistic Image’s Final Cut Pro Suite. This also made it easy to deliver both HD and SD masters of the show and streamlined the workflow to meet a strict deadline schedule.
Soons, who has directed a long roster of international promos and spots, including other campaigns for TNTLA, is skilled at directing for the global arena, and enjoys the opportunity to work on live-action projects for a mix of markets. The award-winning director brings the eye of an editor to each shoot, enabling him to maximize the efficiency of a project and work with tight deadlines. At the same time the seamless workflow maximizes production value – both during the production phase and in the cutting room.
“Whether I’m working on a project for the international or US market, working together with clients and having an open creative exchange always elevates the work. The collaboration between Artistic Image, TNT Latin America and Turner Studios Productions was seamless and easy. It was a director’s dream.”
“The lion’s share of projects that call upon Artist Image take advantage of our company’s ability to integrate live-action production and visual effects and animation to create high-end design driven spots,” adds Soons. “So it’s always refreshing to shoot a live-action project that doesn’t involve special effects and solely relies on my skills as a director and editor to tell a story.”
Artistic Image has also garnered Telly Awards for its work on campaigns for Ford and Trokar, as well as the graphic segments the crafted for TNT Latin America’s 2009 and 2008 broadcasts of the Academy Awards and The Golden Globes.
About Artistic Image: Continue reading »
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