This season’s drop happens to be Dance Party Massacre’s 5 year anniversary. Launching in 2007 at a house party, the brand has come a long way. The Fall 2012 collection takes a nod at the past while keeping current. The well-known horror imagery and metaphors the line has come to be known for is combined with a subtler design approach and colors. Overall it’s a mix of new and old, and adjusting with the times while celebrating our core ideas.
Summertime is officially here, and we’ve been partying—maybe a little too much. Affectionately titled “The Hangover” this is what the aftermath at one of our gatherings looks like. “Work hard, Party harder” is the motto of the summer, and we have the early morning doozies to prove it. Don’t wake me, I plan on sleeping in.
Dance Party Massacre teamed up with artist Boneface for the 2nd launch in their DPM Artist Series. Based out of Liverpool, UK Boneface’s British-punk roots show. His style and subject matter is a mix of violence, humor, gore, and horror doused in a color palette of the brightest hues. This stark contrast fits perfect with the party horror anthem of Dance Party Massacre. The detail-driven illustrator created 2 custom characters with his unique mark that would blend into their crowd any day.