How classic movies saved an orchestra
Credits:
Agency
Artplan, Rio de Janeiro, Brazil
Client
Brazilian Symphony Orchestra (OSB)
Classicals Behind The Classics
Most of the Brazilian Symphony Orchestra’s (OSB) audience is older than 65 years. To ensure its survival they needed more admirers. So, how to attract people to a music genre they don’t usually listen to?
Artplan, a brazilian independent agency from Rio de Janeiro, shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music.
As a result there was a 40% increase of young people in the audience and all the orchestra’s concerts for this season are sold out.
Case Video:
Credits:
Agency
Artplan, Rio de Janeiro, Brazil
Client
Brazilian Symphony Orchestra (OSB)
Art Direction
Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Copywriting
Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Web Developer
Leonardo Marçal
Web Production
Augusto Correia, Leonardo Marçal
Agency Producer
Ana Ourique
Photographer
Bruno Foscaldo
Executive Creative Director
Roberto Vilhena
Creative Director
Alessandra Sadock, Gustavo Tirre
Account Executive
Ana Deccache
Account Manager
Pedro Sharp
Media
Tiago Pinheiro
Film Production
Tycoon
Director
Kiko Lomba
Producer
Samara França
Editor
Ralse
Get Over Yourself – Rio de Janeiro’s Marathon Campaign
Campaign for Rio de Janeiro’s Marathon, from Artplan, Rio de Janeiro, Brazil.
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Alessandra Sadock, Gustavo Tirre
Art Directors: Augusto Correia, Filipe Chulam
Copywriter: Henrique Louzada
Illustrator: Carolina Pontes
Typographer: Augusto Correia
Published: January, 2012
The Social Home Tour
Brazilian agency Artplan had a challenge in their hands: sell a new real estate venture based on the tailor made concept. They used the decorated model apartment – in Brazil it’s common to have a model apartment open for visitation and selling before its construction – as platform and did this unique buying experience. A great ambient media/POP strategy that uses technology to reach people emotionally. Watch the case film or presentation board for more info.
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock, Hugo Monteiro
Art Directors: Augusto Correia, Moacyr Marques
Copywriters: Rodrigo Lopes, João Resende
SEDEX Spread It: Spreading content became faster
Brazilian creatives from Artplan created a new share button that integrates people’s favorite social networks. It’s called SEDEX Spreadt It. A web application for SEDEX, the leading express delivery service from Brazil.
With just one click people are now able to share content with all their friends at once. A cool way to show off the brand features in the web. Watch the case film or the presentation board for more details.
www.youtube.com/watch?v=39AqbdtrRkA
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock, Hugo Monteiro
Art Directors: Augusto Correia, Luiz Cesar Faria
Copywriter: Henrique Louzada
