In collaboration with iKineo, Daniel Ting Chong was commissioned to design the facade of Looms retail men’s store in Johannesburg which was also accompanied by a poster. Celebrating their launch of their online and interactive store windows, the concept was ‘Spam’.
Loom’s online and physical words collided to create an entirely new and engaging shopping experience. From the pavement to the packaging, passersby and loyal customers were exposed to a new realm of retail that went beyong a simple purchase. By developing a highly inegrated experience, we helped establish Loom as a hub for innovation, whilst setting a new benchmark for immersive retail in South Africa.
They constructed the concept ‘The Future King Of Africa’. The line applies not only to the players but to the fans as well, allowing them to feel they are part of the movement.
The campaign consists of apparel and print collateral.
‘Heart of Gold’ is a playful exploration of the concepts of money, consumerism and greed by Jordan Metcalf and Daniel Ting Chong. Following on the form of their previous project Fear.Less, the artists have played with scale and medium to re-contextualise consumer-based iconography and lexicon as art. The pieces are stark, sleek and graphic, using limited colour palettes and diverse mediums such as glass, paper, wood and ceramic.
I was comissioned by Nike South Africa to brand their new running club called ‘Braamfie Runners’. I used a typographic approach for the logo and formed a lockup by intergrating the letters ‘B’ & ‘R’ to emphasize the movement of running. I also created symbols that represented the different levels of runners: Novice, Intermediate and Experienced.
Each symbol represents an internal organ which is pivotal to the human body when exercising. Namely the Heart, Lungs and Thorax. The complexity of each symbol differentiates the level of the runner as well as the difficulty of the run. Each runner receives their symbol as a sticker to mark their routes around the city.
I was asked to illustrate a South African cityscape comprised of Cape Town, Johannesburg and Durban. The illustration serves the purpose of an interactive display at ABSA branches, where clients interact with the illustration through a touch display that provides information about the services offered by ABSA.
Here are some selected segments from the Cityscape. There is also a video segment panning through the Cityscape.
I exhibited some limited giclée prints at Wolves Café in Johannesburg, South Africa. I wanted to make very flat and monochromatic prints. Each print was printed on Hahnemühle 300 gsm.
I collaborated with a soap maker in Johannesburg, South Africa. I wanted to make something quite quirky and fun. The Paintbrush has a lemon scent, the Clever has a strong peppermint scent and the Ice Cream is a combination of both.
These are available through local stores in South Africa and via my site.
Dear Me is a all-day brasserie and deli in Cape Town, South Africa. It was a project i started whilst at The President Design Studio. I was asked to develop a brand identity and various design collateral. I came up with name ‘Dear Me’ to give a sense of self reward when visiting the brasserie.