On Sailor’s Island, Porto Alegre, southern Brazil, this summer house was created to receive the family and guests of the homeowner.
Driven into developing a versatile, flexible, laid back and informal line of wardrobes with a distinguished aesthetic appeal, that allow the creation of diverse projects for the most varied lifestyles, Brazilian furniture maker Florense unveils the Camerette collection – cabinetry for changing, adding and accompanying the owner’s life evolution, always expressing high quality and style.
The photography was made by Italian photographer Federico Cedrone, and the settings were designed by Brazilian architect Henrique Steyer, from Albus Design.
To cater to a wide array of consumers, Henrique created five environments with completely different styles, tied by two basic symbologies: the door, representing the opportunities the future brings, and objects of desire that are key aspects of the youth’s imaginary, such as the automobile, the wedding dress, the motorcycle, and so on. Thus, working with the repetition of these elements, the photo set reaches out to different crowds.
For its new premium collection of kitchens and wardrobes, called “Charm”, Brazilian furniture company Florense made a global search for the most talented professionals to develop the concept. Brought onboard were Brazilian architect Henrique Steyer, from Albus Design ( www.albus.com.br ), and Italian photographer Federico Cedrone. The job, coordinated by advertising agency Quadrante Sul, also features a very thorough hotsite developed by Perverte: charm.florense.com.br/en/
To cater to its most demanding customers, Florense, with 58 years of history and stores throughout the world, launched the Charm Collection as a return to the past, highlighting the attention to detail and fine woodwork. In short, they are modern products inspired in traditions of the past, opening doors to new possibilities.
The Brazilian studio design ALBUS created a campaign celebrating its 4th anniversary, taking for theme the country’s obsession with soccer and mixing it with classical paintings. The ball inserted into the paintings was produced in a limited edition to be given to valued customers.
See all the images here