LogoStack.co – Real World (Zero Concepts) Logo Design Gallery
LogoStack.co is a logo & identity design gallery full of logos used in the real world which means you will not find any made-up/fantasy brands or conceptual designs whatsoever. You can read a bit more about the reasoning here: About LogoStack.
Logo designs will cover all-time classics such as Herman Miller, Leica and Olivetti through to recent logo brand marks such as Seed Media Group, Forumla 1, Evernote and Swisscom.
The logos that I choose are mostly based on my own personal preferences, so you may or may not agree with all the choices made, but you are at least certain that all the designs you see are genuine and used, or have been used, in the real world.
LogoStack is run by myself, +Graham Smith, and has only been live for a month or so. I am slowly building up the library on a daily basis, so if you are looking for inspiration from logos that are used in day-to-day living then LogoStack may be worth a visit or a bookmark.
Recreated-Vintage VW Logo Specification Sheet
After posting the original Vintage VW Logo Specifications Sheet; one thing lead to another, and now I can present a reasonably faithful recreation of the Vintage VW Logo Specification Sheet.
This is available as a download along with a desktop wallpaper.
Brand Reversions – Brand logos with split personalities
A Brand Reversion is a brand logo that has undertaken a creative change based on the visual style of another brand logo: Brand identities with a split personality
Some reversions will focus on two leading competitive brands such as Google-Bing whilst others will be based on what I feel works well aesthetically, or best displays a certain visual identity characteristic such as BlackBerry/Flickr.
Logo Process – AWS Consultancy Logo Design
This logo process post is for And We Succeed Consultancy, business and management consultancy running within the NHS sector.
The GAP Logo Design Revisited
I have been fascinated by the recent new logo created for GAP by Laird+Partners, this is my take on the Helvetica based logo design.
Read more on : The GAP Logo Design Revisited

Logo Process Study – Apple & Eve Identity
An in-depth look at the process behind the Apple & Eve logo design project.
Foehn & Hirsch Brand Identity Development
I was approached late last year by Foehn & Hirsch and asked if I would consider taking on the job of rebranding their existing identity. This is a detailed post detailing the process involved in the creation of this identity redesign.
Brand Identity Process – Foehn & Hirsch Identity Development
Logo Process – Love Ampersand Mini Development

The Love Ampersand or Amperheart logo was the result of a few hours of procrastinating one Saturday morning. I had plenty of ‘proper work’ to be getting on with, but drifted towards ‘playing’ instead. Something I am racked with guilt over.
Read more on Love Ampersand
Identity Guidelines for Wavepulse Acoustics Logo

This is a single page A4 identity guide for the Wavepulse Acoustics logo. It’s purpose is to provide basic guidelines for the correct usage of the logo. As some projects are only providing logo designs, opposed to more complex brand identities, the amount of information needed is minimal. It’s not meant to confuse or overwhelm the client, hence it being a handy A4 PDF file.
Logo Process – WavePulse Acoustics Identity Development
Logo Process and Identity Development for WavePulse Acoustics.
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