aponia: the happiest local brand of istanbul

Aponia is an upcoming design brand from Istanbul. They call themselves: the happiest local brand of Istanbul.
They have great design tshirts, sweatshirts, sun glasses, shoes and accessories, all of which are designed and produced by themselves and their associated designers.
They also began to design artwork and this is is the opening piece of artwork of the Aponia Gallery. There is more to come. Wait for it.
Read more about Aponia at Black Yogurt.

green pedestrian walk

DDB China has designed an innovative advertising campaign for China Environmental Protection Foundation. This awareness raising campaign takes place on the pedestrian crossing: when you walk the tree on the ground gets greener.
Read more at Black Yogurt.
ozzy’s mummy screams at madame tussauds

Ozzy has launched a guerilla marketing effort at Madame Tussauds in New York. He poses like a mummy and when people approach to take a photograph–he screams at them. This is for promoting his new album, which will come out by June 22, that is titled: Scream.
Watch the video at Black Yogurt.
numero 10: the worst job in the world

You may be a sucker graphic designer or a loser account executive. Don’t worry, the Swiss ad firm Numero 10 has thought of you, too. They offer you the worst job in the world.
Watch the ad at Black Yogurt.
unconscious violence shows itself in banners

TBWA/Istanbul has prepared a concsiousness raising campaign for Mor Çatı (Purple Roof), which is a shelter for women who have been subject to domestic violence and/or experienced similar problems. In this campaign they have used the public space to make the impact and see how violence has permeated into the Turkish male psyche.
Watch the video of the campaign at Black Yogurt
Graffitti artists are coming to Istanbul

Street art is a societal expression of feelings. Many cosmopolitan street and graffitti artists are coming to Istanbul, the European Capital of Culture for 2010, to express their political messages. Maybe, Banksy should come, too?
Read and view the rest at Black Yogurt.

dan le sac vs scroobius pip: thou shalt always kill

Thou Shalt Always Kill is Dan le Sac vs Scroobius Pip’s 2007 single that had been the track of the week in NME. It is re-released in 2009. We can define it as satirical electronic rap.

Watch the video on Black Yogurt.
the $73.000 bar tab: hospital expenses included

Bar Aurora and Boteco Ferraz, decided to make a guerilla awareness raising campaign against drunk driving and commissioned Ogilvy Brazil. Here is the result: the $73,000 bar tab.
Watch the video at Black Yogurt.
naosol & the waxx blend

Naosol & The Waxx Blend is a band from France. They will be live on stage at Les Tamanoir Cafe-Musiques in Paris together with Sugar Plum Fairy on April 23rd. Watch the video and witness great contemporary music.
Watch the music video at Black Yogurt.

antvertising: ants protest march

Another insect-guerilla marketing effort after flyvertising. This time, the ants in Brazil are marching to protest insecticide. This video has been prepared by Brazillian agency Giovanni+DraftFCB against Baygon.
Visit Black Yogurt to watch the video.
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