The outcome of adding layer after layer of the lowercase letters is a unique blueprint, a view of the core shape of each font and its character.
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Project awarded in TDC 2012: Type Directors Club – Excellence in Typography Certificate.
Label design for Grupo Caballero’s new rhum, by Tres Tipos Gráficos.
The goal was to emphasize the product’s caribbean roots by stamping its name “Contrabando” (meaning smuggling in spanish) forcefully over the traditional graphic imagery, as if local customs had busted an original foreign product.