Taking stunning pictures will only get you so far. One of the hardest challenges on your way to becoming a professional photographer and making money from doing what you love is figuring out how to get clients. You have to get your name in front of the potential clients, editors, event planners, and marketing professionals looking for a photographer. That means clearly defining the market you’re targeting and playing on your strengths and talents. Continue »
Branding your small business is vitally important, particularly in the current state of the economy. Branding includes everything from your website to your logo to the message you share on social media networks. You know branding is critical to your business, but where do you start? Your logo, your website, social media? With so many means of communication and social networks on the rise, it’s hard to find the most effective strategy. Continue »
The best social marketing makes other people find you. Almost everyone who’s internet-savvy has heard about “going viral”. Going viral refers to the fact that your content resonates so effectively that it catches on fire, and ends up being the latest big thing across the internet.
Photography Business Growth | With a world wide recession, photographers and small business owners are forced, more than ever, to think creatively, to think differently and outside of the box. With very little or no money to invest in your business, can you move forward? How can you build your brand and make sure to get happier, paying clients through your door?
Your website is probably the most important element of your small business. The look of your website can build trust or turn potential customers away. But customers have changed and businesses have changed. So, for your small business successes, it is either time to recreate or renovate your online presence. The key factor in getting what you want out of your small business website, such as leads and sales, is to have a website design that attracts the viewers you want and encourages them to do what you want them to do.
Understanding the psychology of colors is crucial to designing a successful logo. When designing a logo for your business, it’s important to take into consideration the way people interpret color. Our minds are programmed to react to color. The subliminal messages we get from color impact our thoughts. Even the simplest company logos have a considerable amount of thought and time put into them, from logos representing small businesses all the way to logos for huge corporations. Just remember that one of the most important aspects in creating the symbol that will define your business, and thus the self-image that your are presenting to your potential customer, is not only the design itself but rather its color.
Business branding captures the essence of everything your business stands for: how you market your products or services, how you treat customers and handle customer service issues, how your website looks and reflects your brand and how you communicate to the masses. To make your name recognizable in your customers’ minds, you need to have a solid brand. When you consistently follow through with your brand’s promise, customers will notice and appreciate it. Soon enough, they become loyal to your brand, thinking only of you when a need arises. Large companies have long realized the value of creating a brand, but now small businesses everywhere are beginning to understand the impact of a well-honed image.
A business card is an important part of your successful marketing plan. For its size and cost, it’s probably the most important part. Of course, you can’t expect your business card to tell the whole story about your business. A good business card design must be approached with great care to obtain as well as get the attention of new clients to purchase the item or service you are selling. A good business card should not be taken for granted as an item for announcements, connecting with your clients or a way for you to achieve new connections. Since your card will speak for you long after your meeting is over, think of your business cards as your sales force; they need to reflect your company and your product the way you would.
What are search engines exactly looking for? How to create your website in a way that will please your customers, as well as Google, Bing, and other search engines? And most importantly, how can optimization help your web presence create more profit? Search engine optimization is a pretty straightforward plan. The more viewers who come to your website looking to buy what you sell, the more money you’ll make. Your website, as your strongest marketing piece, might have already been online for a while, and now is the time to make some improvements and turn your window shoppers into buyers with proper search engine optimization.
Remember, just as with photography, you need to look for the marketing methods that fit your style. Marketing your photography business is probably the most difficult thing a photographer must do. If you are just getting started in the photo business, it can be stressful because it seems like you can’t get your intended message in front of the targeted customers. Whether you’ve just hit the market or simply want to expand your customers base, there’s a good chance that there are an efficient marketing methods out there that could give you the exact boost your business needs.
It is one of the most efficient ways of letting your potential customers know about you without talking to you. You don’t need to use your marketing skills in speaking with them to show them what you and your business can offer. May be those customers might just not need you at this time but tomorrow they could. Usually, you give your business card to prospects and customers so they have your information should they need contacting you. You can put your business card inside of presentation folders, drop it in letters, and use it in a myriad of other ways to let people know who you are and what you have to offer. A crucial element of the elevator pitch and integral to on-the-ground networking, a simple business card is the key to increasing both yours and your business’ reputation.
In today’s digital civilization, having an online presence is vital to small businesses’ success. Although great design and colors are essential, it takes a little more refinement to really grab the consumer’s attention. Your website is continually developing. It always desires updating. Getting customers to your online doorway is only the start of the battle to win them over. It sounds like a monumental uphill fight, but every trip consists of smaller steps. There are always improvements you can make, things you can change, and features you can add, but the process can be burdensome and just thinking about it can be very tiring. Below are some simple steps you can implement that will really help in making your website create a center of attention and connect you with the people you want to be talking to. Continue »
When running a small business you don’t have the luxury of a bloated savings account or a dedicated marketing department. Your brand is what differentiates you from your competition in the minds of your customers. Branding is vital in securing business; a buyer can’t purchase your product or service if he can’t remember who you are or how to find you. In a world of many choices, branding which helps people remember your business is more important than ever. Today consumers have an endless choice of retailers, products and services available at their fingertips online. However, it’s crucial to understand that, branding is not a replacement for sales or specific marketing campaigns; but branding assists your sales and marketing efforts in important ways.
A business card’s font can say more about a business or individual than the actual words. In readers’ minds, the font develops a direct correlation to the function, defiance, professionalism and stability of a business. You want your business card to stand out so that it will be remarkable, and you want it to fit in to the businesslike expectations of your customers. The font you choose underwrites much to the perception of uniqueness and professionalism.
As the heaviness of social media signals (Facebook likes, Google pluses, tweets, stumbles, pins) increase for marketers, it’s vital for any business to involve their community of fans and super-fans with shareable content. How we uphold relationships and communicate with each other both personally and professionally will never be the same because social media has made it all so much more accessible, effective and fun. For business owners and marketers, being successful in marketing through social media means figuring out how you can plug your brand into those things in a creative, fun and entertaining way that can result in helping to build both sympathy for and loyalty to your brand. Continue »
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