Facebook for Photographers: 7 Facebook Tips For Photographers @medianovak
It seems like every single photographer has a Facebook page these days, and it’s hard not to fall into the crowd. The simple reason, is because Facebook is a great place to share photos with friends, and fans. Yet it’s something that most photographers approach the wrong way…
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Photography Logo Design: 5 Considerations When Redesigning Your Logo @medianovak
If your website is the face of your company, then your photography logo is most certainly the voice. It’s your identity. In those first initial moments when a user lands on your website, your photography logo has the ability to establish trust, to convey your message, and to present enough visual interest that someone will want to take the time to get to know your company better.
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Web Typography: Choosing the Right Font for Your Website @medianovak
Choosing the right fonts to represent your business is a key part of your branding, both online and offline. For leaflets, business cards, posters or any other offline material, it’s easy — pick a font, print it and you are done. Online, things can be more complex, and it is worth ensuring your fonts will work online before you finalise your font choices.
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Videography Marketing Tips: How to Find Clients for your Video Business @medianovak
Getting your Production Services known by an eager audience isn’t like the old days. You can’t put an ad in the Yellow Pages or the Classifieds and wait for the calls to come in.
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Mastering the Art of Black and White Photography @medianovak
The key to successful black and white photography is learning to see the world in monochrome. It’s important to understand that not all subjects are suitable for black and white. There are certain types of photo that rely on colour for impact. Think of Steve McCurry’s famous Afghan Girl portrait, for example. The rich colours are an intrinsic part of the image’s power.
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Startup Branding: Building a Stronger Brand Identity for your Startup @medianovak
Starting up a business is hard work, really hard work. Every day, the founders have to juggle mundane tasks: pitching new clients or investors, making sure there’s toner in the printer, sweet-talking clients, and managing contractors – all while having cash-flow-related panic attacks.
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How to Optimize Images for Better Search Engine Rankings @medianovak
Most of the time, discussions about how to best achieve SEO results for site content is focused on optimizing text (and rightly so). But in search engines like Google, optimized images are also important – both because they can drive traffic from Google image search (where people are looking for images) and because they can help your page show up higher in Google’s organic search result listings so that you can get more traffic from search engines.
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Business Card Design: How to Design Your Business Card With Psychology in Mind @medianovak
Everyone knows that your name, title, and contact information belong on your business card. But how do you make sure the card doesn’t end up in a desk drawer, never to re-emerge again? For starters, take the time to craft an aesthetically pleasing card that conveys your intended message. These cards are your first impression with other professionals, so make sure the design is impressive and memorable.
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Intellectual Property Guide: Patents, Trademarks, and Copyrights @medianovak
New ideas make the world of business go ’round, and small businesses are no exception. Such ideas can be the lifeblood for these businesses, which are often built around a new invention, product, process, service or idea. But small-business owners often aren’t sure what to do when they have a new idea. Should you get a patent? How can you protect your business interests? What’s a trademark, anyway? And is copyright even something that concerns you?
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Photography Websites: 6 Hottest Trends To Watch Out For In 2013 @medianovak
In the last few years we’ve seen web technologies make great strides. We’ve seen the consolidation of web standards, the birth of new browsers, and a cadre of web enabled mobile devices come to the scene.
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