3 Online Marketing Strategies for a Tight Budget @medianovak
In a world where attention is currency, it’s becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you’re also competing with social media and a multitude of other distractions for the attention of your prospects.
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Twitter for Freelancers: Can Twitter Really Make a Difference in Your Business? @medianovak
Ever since Twitter was founded in 2006, a lot has changed in both business and social media. Getting on Twitter for any business is easy, but finding the right keys that yield business prosperity of Twitter take time and dedication as well as knowledge.
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Top Trends in Photography Web Marketing @medianovak
If Pinterest and visual marketing is anything to go by, it’s pretty clear that good photography is as imperative for your business marketing as good writing. Here’s what you need to know about the hottest and latest trends in marketing with photography, a.k.a image marketing:
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Tips for Establishing Yourself on 500px @medianovak
500px is a photo sharing website that has exploded in popularity recently. The website isn’t that new – in fact it has been around in various forms since 2003 – but its most recent incarnation seems to have hit upon a magic formula. On visiting the site, the first thing you’ll notice is the impressively high standard of photography on display. This isn’t just a result of 500px tempting many of the web’s finest photographers to move across from other photo sharing sites, but also a testament to the effectiveness of its popularity engine.
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Seven Rules for Building Online Portfolios @medianovak
Let’s face it: the internet runs our lives. Fighting it would be futile. The most productive thing to do is to try to work with it and let it work for you. It would be impossible to take a physical look-book style portfolio with you everywhere you go in order to show potential clients your capabilities as a photographer. Instead, directing them to a website that showcases your best work is a more streamlined, user friendly and relatable experience.
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Photography Logos: How to Choose the Best Font for Your Logo @medianovak
Choosing the right font for your photography logo design is the most crucial part of the graphic design process. There are literally millions of fonts to choose from. We will help you simplify the process and navigate the vast world of typography. There are so many terrific fonts out there, each with personalities of their own. Some are fun and upbeat, while other are more serious and somber, some are sketchy and rough, while others are delicate and light.
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5 Tips for Using Online Video To Market Your Small Business @medianovak
For small businesses, getting noticed online is a challenge, particularly when competing with big brands with large marketing departments and seemingly endless marketing budgets. But more and more local companies are finding success cutting through the clutter with online video. Statistics show that video improves online visibility and drives more action online than plain images and text.
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Guidelines To Sizing Your Images And Photos For The Web @medianovak
Bigger is better, right? Well, as you know, this just isn’t exactly the truth in all cases. When it comes to creating web content — and specifically formatting images and photos perfectly to fit the website—sometimes smaller can actually be the correct objective. Here are some rules of thumb to keep in mind when sizing your photos and images for the web…
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Small Business Owners: Are You Making These 5 Deadly Website Copywriting Mistakes? @medianovak
Ahh! Not again. A poorly written website, strife with website copywriting mistakes, can be the easiest way to immediately lose a client. Profound, right? If you’ve employed an inbound marketing plan, you’ve invested your marketing budget in getting clients to your site. The rate by which they leave your site is called a bounce rate. A poorly written site increases your bounce rate. Makes sense, right?
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Responsive Site Design vs. Mobile Design – Which One is Right for You? @medianovak
Mobile website is a separate site, designed for mobile phones and mobile browsers. It has a different overall design, sporting big buttons, click-to-call phone numbers, and lighter content that is focused for mobile user. Mobile sites usually feature maps, directions, and simple forms.
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