Web Typography: Choosing the Right Font for Your Website @medianovak
Choosing the right fonts to represent your business is a key part of your branding, both online and offline. For leaflets, business cards, posters or any other offline material, it’s easy — pick a font, print it and you are done. Online, things can be more complex, and it is worth ensuring your fonts will work online before you finalise your font choices / web typography.
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Struggling To Leverage Social Media For Your Business? 4 Tips That May Help @medianovak
Social Media can be a powerful tool for growing your business, but it can be a bit overwhelming. What platforms should you have a presence on? What must you say to engage and convert prospects? How often do you have to post updates? Should you outsource management of your social media accounts? These are all questions that business owners grapple with as they try to use Social Media to their advantage. Below are some considerations that you may find useful to help you decide where to establish a social media presence for your business and 3 tips on how to manage that presence without getting overwhelmed.
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Your Brand Through the Lens: The Value of Great Photography Online @medianovak
We’re all familiar with the old adage ‘A picture is worth a thousand words.’ It speaks to the power of the visual medium and, whether a photo on the news, a film we’ve watched, or a graphic cover of a magazine, how people experience the impact of strong imagery.
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A Guide to Creating Professional Quality Logo Designs @medianovak
Logo design is often seen as a quick and easy job; you create a small graphic, stick it next to some text and the job is done! In reality there’s a lot more to it, which makes the whole process of creating a logo or identity a challenging task. Let’s take a look at some of the general rules of logo design, see what guidelines we should stick to in order to build high quality logos, and see how they can all be put into practice to create a logo design that works in the real world.
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5 Things to Avoid When Choosing a Domain Name @medianovak
In setting up your website, the domain name is one of the few but crucial aspects to think about. The domain name is how people will find you on the web, the URL to print on all of your marketing materials. It’s the address that leads to your business, your storefront, your brand.
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The Importance of User Experience in Website Design @medianovak
What makes a website successful? Is it the content? The design? The online marketing? What makes a website successful is a topic that we felt should not go unexplained seeing as more and more businesses are looking to the internet to present their identity, advertise and gain leads. It seems having a successful website is becoming more of an asset to businesses, large and small, than ever before.
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5 Sure-Fire Ways to Promote Your Online Videos @medianovak
When you upload a video to the web you can cross your fingers and wish on a star that it will become an instant viral hit, but odds are you will have to do a bit of promotion to help get things moving if you want to get the big views. Fortunately, it doesn’t take a huge amount of time or effort to promote your videos across the web. Read on for some simple tips that can help you to gain exposure and views for your online videos.
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Photography Logos | Making the Most Out of Your Logo @medianovak
Think about your favorite restaurant or store. What visual comes to mind? Most likely you will see a picture of the business’s logo in your mind’s eye. A logo brands your service and creates an identity for your clients to remember you with. Because of the importance of logo association to your business, any logo you create must work well with all marketing materials. Therefore, it must be small enough, bright enough and unique enough to be printed on all marketing tools.
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Small Business Branding 101 – Tips for Small Business Owners @medianovak
A lot of our buying decisions are not rational, but instead emotional. They are made because that is what your mum did, because you like the colour or look of the packaging, or because you like the football team they are associated with. In short we are influenced by the brand of a product. Whilst sponsoring football teams and large scale advertising campaigns are out of reach for small businesses, giving thought to your brand is still incredibly important.
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5 Tips for a Perfectly Timed Facebook Post @medianovak
It happens all the time. You post on Facebook, and the post does really well: You get hundreds of shares and comments and thousands of clicks and likes. Awesome! So you jump on the engagement bandwagon and fire off another post.
And very little happens, because you posted too soon. You didn’t wait until the first post was no longer active. And you wasted an opportunity to further engage your customers.
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