What’s Your Small Business Brand Strategy? @medianovak
Branding is about more than having an eye-catching logo. It’s about the promise you make to your customers to provide a product or service, to do so with consistency and quality, and to do a better job of it than your competitors.
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Responsive UX Design: Taking Responsive Design a Step Further @medianovak
For the last year, the concept of responsive UX design has been a hot, hot topic in the design and front-end community. With the rapid growth of smart phones and tablets, websites must now accommodate an array of gizmos, and responsive design offers an attractive solution: build a single site that’s capable of responding to device attributes like screen size and orientation in order to present the user with an experience customized for their device.
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3 Steps to Streamlining and Improving Your Twitter Account @medianovak
For many business owners, Twitter is a valuable tool for networking, marketing and keeping on top of industry news. But the popular social network can easily become a disorganized mass of unwanted information and spammy followers.
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How Photographers Can Protect Their Images and 3 Reasons Why They Can’t Afford Not To @medianovak
This is a huge concern for most photographers: Are my images really safe online? How can I keep them from getting tossed around the internet and loose the credit for creating them? Can someone else just copy and paste my images onto their website and claim them as their own work? Unfortunately, …it is indeed all too easy for people to steal images from someone else on the internet. However, there are steps you can take to make sure your images are protected.
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Why Hire a Designer to Create Your Business Cards? @medianovak
One route you might consider going for having your business cards designed is to hire a professional business card designer. This will save you the headache of having to worry about what design software to buy, much less learn how to use it to create a professional looking business card.
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Email Marketing for Photographers @medianovak
If you’re marketing your business with a web site or ads, you’re off to a good start. But most people won’t remember your site or ad months later. If they’re not ready to hire you on first encounter, you may not get their business.
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Videography Websites: A Videographer’s Guide to a Better Website @medianovak
While it may seem like it’s already everywhere, video is the new kid on the internet media block. The rich, good-looking, smart new kid with a bright future and a car, but still, compared to the photography club nerds and the moody creative writers, video’s barely out of the blocks.
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Six Do’s and Don’ts for Promoting Your Blog and Using Social Media @medianovak
For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when you post a link to your blog on Facebook or Twitter, the only feedback you get is the sound of chirping crickets?
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Why Startups Should Take a Big-Brand Approach to Marketing @medianovak
Whether or not you realized it before, if you’re a small business owner, you’re also a marketer. Maybe you were never trained, but you are in fact marketing your business. It takes a special kind of person to run a small business. You wear many hats. Entrepreneurs don’t often have a clearly defined role within a well-oiled machine, nor can they generally count on multiple resources to complete projects.
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7 Tips to Improve Lightroom’s Speed and Performance Without Additional Hardware @medianovak
This article is part one of a two part series on how to improve the performance of Lightroom. Lightroom is a very resource intensive application and you’ll find that as you get quicker and more efficient in Lightroom, the actual software itself will be what’s slowing you down.
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