I did an illustration piece for a huge consumer brand in this style a while back. Unfortunately the project has been put on hold and maybe used in the future so I can’t share that. However the style developed is strong so I’ve done a few test pieces in this style as it works well for many brands.
This is a mix of deep photoshop and cgi.
The Wonka Ice Cream Van has won two Gold awards at the OC Advertising Awards stateside for the Wonka Ice Cream Van art work he created. This illustrations became a hybrid of Illustrator and Photoshop and were created at real size at 300dpi. The detail of the psychedelic artwork is astoundingly intricate; the pipes all interconnect to create a productive and whimsical feel to the experiential project that is perfect for the brand.
Earlier in the year the Van won a Platinum Award from the Creativity International Awards competition as well as these latest two Gold.
The real Van
The illustrator file before photoshop
Further links to work…
Unwrap a tasty new treat next Christmas with the world premiere of Christopher Hampson’s fantastical Hansel & Gretel. Scottish Ballet is excited to unveil Artistic Director Christopher Hampson’s first full-length ballet for the Company.
This brand new Hansel & Gretel takes creative twists and turns inspired by the Grimm Brothers’ famous fairy tale — and the stories and imagination of the people of Scotland. Meet Hansel, Gretel, and a bewitching ballerina who is not at all as she seems. Deliciously surreal, mouthwateringly inventive and with more than a sprinkle of festive magic — do you dare to go down to the woods next winter with Scottish Ballet? Coming December 2013.
I’ll expand on this piece when I get the in situ shots.
I’m going to do a set of 4 pieces each exploring how complex a piece can go before it goes into reverse. This is a personal experiment as the bulk of my work is commissioned commercial illustration.
It’s a fine line as you know – go too complex and it becomes one blob, the eye simply don’t know where to look – keep it too simple and the viewer isn’t draw in deeper.
Also this isn’t about making a “pretty” illustration. It’s about how far technology and styles can be pushed.
I’ve made both the construction and composition amazingly deep with 1000′s of layers at a stagering physical size (master is 2.6 x 3.6 m @ 350dpi!!!! and layered!!!!!) and then, I’ve also gone as far on the post production as possible, before the image is again destroyed. This is purely an experement to see how the blend of technogy and creative can mash together. These files exceed 30Gb in photoshop!
It’s a hard process as you get to a stage where you can’t see elements that have been added and the whole piece falls to pieces so you have to step back and try to progress again… simplify then complex, simplify then more complex…
Complexia :: part one
Complexia :: part two
Complexia : part 3
Complexia : part 4
For more visit…
A new piece that has been designed as a large wall mural. This will hopefully soon be available on jwwalls.com along with my other pieces. Designed to be viewed very big! It blurs the lines between art and illustration and was a fun experement.
More of illustration work at
More of type work at
I’ve had interest in computer generated type recently, so I decided to take it upon myself to try and create the alphabet within a two week period. The idea was simple, each letter to be created and be recognisable as that letter from childhood times. A is for… you get the concept. I want this site to work as a sketch sheet for art directors to quickly reference styles and ideas that can be incorporated into larger pieces.
As I started I soon realised that two weeks wasn’t enough time for this bulk of work. Commissions and general life got in the way. I had to set a timescale for each piece and allow some renders to be rushed. This hasn’t distracted from the end result, as the project has worked and within my set timeframe.
So enjoy the examples, also for a few rough areas within this rushed concept and hopefully they will inspire and give you some fresh ideas for typographical treatments.