Scion tC “Take On the Machine” Augmented Reality Game
Along with Scion, ATTIK recently launched the campaign’s “Take On the Machine” Augmented Reality Game at www.TakeOntheMachine.com (look for the “Augmented Reality” tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Here are links to 72dpi versions of that ad, and the marker you can print out to play along: see more via on82.blogspot.com
Mountain Dew “Green Label Art TV”
30 broadcast/web spot, directed by Shilo’s Evan Dennis via TracyLocke, also began airing in broadcast/cable media outlets on Friday, promoting Mountain Dew’s new signature product design from professional skater, actor and artist Paul Rodriguez and famed artist Don Pendleton. Meticulously crafted by Evan and the other artists of the Emmy-winning Shilo, the spot artfully blends stunning, street skateboarding cinematography with mesmerizing animation brought to life from Pendleton and Rodriguez’s original designs. via on82.blogspot.com
2010 AICP Show Sponsor Reel Sequence
tonight at New York’s Museum of Modern Art as part of the premiere of the 2010 AICP Show, The Art & Technique of the American Commercial. Over the weeks to come, it will travel on with the Show to high-profile venues in Los Angeles, San Francisco, Minneapolis, Dallas, Chicago, Atlanta, Boston, Miami, and Richmond. via on82.blogspot.com
Scion “Reinvent The Wheels”
“Reinvent The Wheels” is a six-episode web-exclusive reality video series designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car to further their creative craft while pushing the boundaries of self-expression. The series premiered at www.ReinventTheWheels.com back on March 29, and is also available via a mobile application, via many social networking sites and an embeddable Facebook application. In episode six, which debuted on May 3, DJ Anthony Valadez was crowned the winner. All episodes remain online, and beginning on May 10, the third phase of ATTIK’s promotional assets began appearing online and via traditional media placements.
via on82.blogspot.com
Philippe Guillerm
Guillerm’s music-inspired sculptures are whimsical and curvaceous string instruments. via on82.blogspot.com
http://on82.tumblr.com/
Since
2009-12-09 07:19:55