All posts by ovsyannykov

Sell a Story, Not a Brand

Throughout time there have been many kinds of advertising strategies, and as these practices evolve we have found out the things that work, and the things that do not. The tendency to make the consumer feel more worthy if they have a particular product, for example, has proved to be very effective.

At the same time, making a consumer feel bad about themselves has also been found to work very well, although the former of these two methods is more positive. When testing the effectiveness of selling a brand versus selling a story, we found that the latter of the two is much more efficient. Here are the reasons why.

Stories inspire people

sell a story Sell a Story, Not a Brand

Similar to praising customers, telling stories has a positive effect. If a story is well told, it can have the potential to touch many people. If a story is related to a cause or issue, then there is a high chance that those viewers will feel encouraged to share the information with anyone that they know. Word of mouth is still, in this day and age, one of the most powerful (if not the most powerful) methods to spread the word. Besides people buying the product, that’s the most important thing to your brand’s success.

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Top 5 Smartwatches Available Right Now

In the modern world, easy access to digital communications, planning, and notifications has never been more important. Although smart phones today come with all sorts of powerful capabilities that help you organize your world like never before, sometimes you need even more assistance. If you are walking in a busy street, out on the road, or on a run, it may not be practical for you to hold a device. If you are thinking about finding a way to do all of the things you need without the hassle of handling a device at all times, it may be time to consider the purchase of a smart watch.

A smart watch is a watch that connects to your devices and has the capability to handle your notifications, calendar events, message, and more. Managing all these things has never been easier, especially when you are on the go. The problem is, although there are many smart watches out there, they may not be manufactured well, or they may have limited options and abilities. If you are looking for a smart watch to work in the best way possible with your device, you may not be able to afford purchasing anything short of the very best. Here is a list of the top five smart watches available right now.

Pebble Steel

Pebble Steel 650x406 Top 5 Smartwatches Available Right Now

Pebble Steel is a stainless steel smart watch by Pebble, which means it’s also compatible with Pebble’s apps and Apple devices. The watch’s front is crafted of Corning Gorilla Glass, making it very difficult to scratch or break. Plus, it is really resistant. Although an advanced device, its tactile metal buttons will make you feel right at home. It’s also waterproof up to 160 feet of water. Now that’s impressive!

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12 Creative and Innovative Tree House Designs

A house is a house: a home a home. If you are fortunate enough to have either, chances are you won’t discriminate against its style. Sometimes, though, fun and unconventional style homes are extremely great to look at, especially tree houses. Not only do they break the mold of traditional architecture, they remind us of childhood tales, and that there is no set way of doing anything. Their aesthetics alone are very inspiring, even if you don’t use them for your own dream tree house ideas.

HemLoft Treehouse

 12 Creative and Innovative Tree House Designs

The HemLoft Treehouse is a quaint, sphere-shaped tree house with bridge-suspended, circular steps that lead up to the door. Unlike other tree houses that build the house notched into a cranny between a branch and the trunk, this house completely surrounds the trunk only. It is complete with windows and even a staircase!

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12 Benefits of Co-working Spaces

Working at home, in a cubicle, or at a café all have their own perks. Working at home allows you the freedom to not have to leave the house, a cubicle helps you to focus on your work, and a café allows private work time in a relaxing environment, plus coffee. However, there are also downsides to these as well: at home, you may succumb to lazy behavior, and in a cubicle one can become antisocial. A café may have all the resources you need, but you may feel it necessary to buy something every time you work.

A co-working space, however, solves all of these problems. Why, you may ask?

Coworking 12 Benefits of Co working Spaces

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20 Reasons You Should Start Your Business Now!

So you have a dream, but may you be too afraid to pursue it. A dream to start a business can be particularly scary, because in some cases your financial security depends on it. Whether or not you may realize it, thoughts like these are based on fear. After all, your dream is unique and important to you, so you should not push it away. Here are 20 reasons why you should start your business now.

business 20 Reasons You Should Start Your Business Now!

Do not let fear run your life

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Organize your Brain: The Best Tools for Writers

Here is a very random list of tools and resources you can use when you are writing. There are tools for helping to organize your thoughts, days, your workload, and your research. There are even websites that help you cite, write, fact check, and even organize some help for your work by having others do it for you. Let’s take a look.

InfoPlease

infoplease 650x296 Organize your Brain: The Best Tools for Writers

You can organize your research with InfoPlease. It is a research resource where you can get all your information in one place. It is an almanac, encyclopedia, dictionary, thesaurus, biography reference and an atlas all in one place.

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Words of Wisdom: 50 Highly Inspirational Quotes to Keep You Going

 Words of Wisdom: 50 Highly Inspirational Quotes to Keep You Going
Sometimes life will get you down. This post is meant to inspire and motivate you to get up and dust that dirt off your shoulder. No matter where you are in life right now, I promise you that things will get better. Whatever you’re struggling with, I promise that there will be a rainbow after the storm. Just keep your head up and keep moving. To help you do that, here are some incredible quotes. Enjoy!

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Top 5 Wireless Bluetooth Headphones

If you’re a music lover, it’s most likely that you’ve tried a number of headphones. You’ve gone through one or two fantastic expensive ones, and perhaps quite a few cheap ones you find at convenience shops, and although you’ve found one or two you like, there’s one thing that has always made it difficult for you to feel completely liberated listening to your favorite tracks: wires.

Wires can get stuck on everything, not to mention they get tangled while you aren’t looking. Bluetooth headphones are great because they give you the best of both worlds: they provide the great sound you need with the freedom to move, and here are the very best. You’ll be jamming in no time with these perfect options:

Jabra REVO

Jabra Top 5 Wireless Bluetooth Headphones

There are many reasons to love the Jabra REVO Bluetooth headphone. The Jabra Bluetooth headphone plays sound in high definition Dolby­­­ Digital Plus using the Jabra sound app, giving you the best sound. Its turntable touch controls make it easy to manage your calls and tracks. Jabra deems the REVO to be life proof, meaning that it’s tough, shatterproof, and constructed for ultimate portability.

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15 Must-Read Books for Web Startups

We could all use a little advice sometimes. When it comes to treading unfamiliar territory while working on your web startup, sometimes it’s best to learn from the experts. Knowledge is power and the more you know, the more successful you can become. By reading from other people’s successes (and failures), you’ll know what works well in the world of entrepreneurship and what might be a total flop. If you’re looking to glean a little wisdom or just prepare yourself for the road ahead, these fifteen books will get you started on a path to success.

1. My Start-Up Life by Ben Casnocha

My Start Up Life by Ben Casnocha 15 Must Read Books for Web Startups

What a (Very) Young CEO Learned on His Journey Through Silicon Valley by Ben Casnocha: Ben first discovered his ability to craft a business from his own ideas at the young age of 12. Since then, he’s created his own start-up and this book tells his story of the way up. He has practical experience for turning your ideas into reality.

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How to Network Within The Design Industry

website How to Network Within The Design Industry

Networking in any field is an important aspect of building and growing your career path. The creative industry of design and art can be quite cutthroat and competitive, which means that having a fantastic portfolio may not be enough to get professional designers to notice you. Don’t worry though, knowing how to network and learning how to include it into your everyday life, is what will set you apart from the designers who don’t take time to network.

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5 Awesome Laptop Stands for Your Office

We all love our laptops. They are small, convenient, powerful, life saving, and our daily source of entertainment. Finishing all of the work you need to complete is so much easier when you have the mobility to take your work anywhere. And when you can take your work anywhere, you can work for longer. Often, however, we spend hours upon hours sitting hunched over our computer, and as amazing as they are, working on them ends up being the cause of our painful back and neck aches.

When you already have to finish your work that requires so much time and effort, you don’t want to feel its effects on your body as well. The best way to prevent these body aches is through the use of a laptop stand. Laptop stands are stands that usually place your laptop higher up, easing your back and preventing you from bending over any longer. They vastly improve ergonomics, too. There are many on the market, and these are some of the best:

mStand Laptop Stand

stnad 650x474 5 Awesome Laptop Stands for Your Office

The mStand Laptop Stand is one of the sleekest laptop stands on the market. Made out of a single, slim piece of aluminum, the mStand raises your laptop to eye level (5.9 inches), a height comparable to the iMac. And because it is so slim, its appearance is not clunky whatsoever and does not distract. It is compatible with the Apple MacBook Pro, MacBook Air, and other similar computers with a depth less than 10.4 inches. Its silver color blends perfectly with silver computers. It even has the same sand blasted finish that matches Apple notebooks. It has a tilt design that brings the screen closer. Because the computer is raised, it also improves airflow, making sure the computer does not get too hot. This elegant stand could be just what you need.

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Everything’s a Copy, But You Should Still Embrace Your Voice

everythings a copy Everything’s a Copy, But You Should Still Embrace Your Voice

Whatever your creative goal – be it to pen a Pulitzer prize winning novel, shoot an Oscar winning movie, or paint a masterpiece – it’s important to remember that you are constantly surrounded by outside influences. You read, you watch movies, and you examine art. Each of these mediums, with their wide variety of style and voice, influence your life and your creativity.

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Free Download: Nature Photo Pack (25 High Resolution Images)

mountains 650x442 Free Download: Nature Photo Pack (25 High Resolution Images)

Today I’m releasing the Nature Photo Pack. In the zipped file you will find 25 beautiful stock photos. Use them commercially and personally. These images are perfect for backgrounds, headers, web sites, apps, articles, blogs or presentations. The only limit is your imagination.

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Winning Back Customers You Lost Before

bridge1 Winning Back Customers You Lost Before

Every business organisation, no matter how successful, has lost customers in the past. This could be due to any of a myriad of reasons, from a poor customer service experience that’s left the customer disenchanted, to discovering they’ve been paying more than they should have for the products and/or services they’ve purchased.

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30 Groovy Carpets and Rugs for Your Home

Are you tired of that old worn out rug on your beautiful hardwood floor? Did you keep it for so long because it was a family heirloom?

Well, if you have not shopped for a new rug in a while, you will be amazed at the beautiful new designs that are available. The different sizes, patterns, colors, and designs are too many to count. You can even have one designed to specifically match your furniture, wallpaper, bed linen or your beautifully colored draperies. A new rug can give any room a bright and cheerful appearance, one that you just can’t wait to show off to your friends and family.

Rugs can be designed with an odd shape or size to fit any area whether it is small, misshaped, or very large. If you want you can choose a design that is related to your favorite vacation destination, movie theme, favorite pet, or even a national monument. You may even to choose to hang your brand new rug on a wall. Show off that awesome new rug by hanging it behind your sofa or bed, all you need to do is be creative.

Here are thirty groovy carpets and rugs for you inspiration. Enjoy!

After Matisse Rug by Sonya Winner

After Matisse Rug by Sonya Winner 30 Groovy Carpets and Rugs for Your Home

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