Design is everything.

All posts by ovsyannykov

Design

Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

If you’re in the apparel industry, the hang tag you use can influence whether a customer will purchase your product or not. If your tag looks cheap, they may associate your clothing with poor quality. So, how do you design a hang tag that will influence your customer’s purchase decision? Read the tips below to find out how to create the perfect hang tag.

1. Make sure your hang tag reflects the market you want to sell your clothing in

2a342499a7a9f58e8702e60c7dd54ec511 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

There are a lot of different clothing markets, from kids’ clothing to high-end women’s clothing. If you’re selling clothing for kids, your hang tag should reflect this. Hang tags for children’s clothing should have bright colors and imagery that is attractive to kids.

However, there are even different clothing markets for children. If you are selling clothing for very small kids, your hang tags should be more angled towards parents. If you are selling high-end women’s clothing, your hang tag should look elegant.

Your hang tag can enhance how your customer perceives a clothing item, so be careful. Be aware of your key demographic and try to create your hang tag with this demographic in mind. To get an idea of whether your hang tag will be effective, get a lot of feedback from your friends, family, and colleagues.

2. Include tips on how the clothing item can be worn on the hang tag

The hang tag gives you a chance to tell your customers how your product should be used. You can use the hang tag to convince your customers to buy your product. You can do so by making an argument for the item’s usefulness or attractive design.

If you’re selling athletic or outdoor clothing, your hang tag should tell your customers how your clothing item is useful in that regard. For example, if you’re selling a winter jacket, what kind of weather is the jacket ideal for? Let you customer know, put it on the hang tag. Similarly, if you make surf gear, your hang tags should explain what the item you’re selling is intended for. A lot of clothing is purchased as a gift by customers who know nothing about the clothing’s use. Always keep that at the back of your head.

3. Add images to your tags

If you add images to your hang tags, you can give your customers a good idea what your product looks like when worn. You can also use images to illustrate other items that a clothing item would look good with. For example, if you’re selling a blouse, you could include an image of a woman wearing the blouse on the hang tag along with a pair of pants that complement the blouse.

Not only do images on hand tags allow you to suggest ways to wear an item to your customer, it can also convince them to purchase your item. Images on hang tags are particularly influential for customers who are buying items as gifts. If a clothing item is being purchased as a gift, all the customer has to go off of is the image on the hang tag. They aren’t going to be trying the item on.

4. Make the name of your clothing line stick out

color11 650x433 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

You want your customers to know who made the clothing item as soon as they look at the hang tag. If the brand name is hard to find, customers may think your clothing is low quality, because high quality clothing often has a very prominent name on the hang tag.

Keep in mind, however, that the name of your clothing line needs to be written to attract your key demographic. If you’re making budget work clothing, you might not want to have your clothing line written on the hang tag in a fancy cursive font. If you’re targeting hip young adults, you might want to write your name in a minimalistic fashion.

If your customers can easily see your clothing line name on the hang tag, they may remember it and purchase your products again in the future.

Read the rest here!

Web

20 Resources for Incredible Content Marketing

The secret to content marketing success is creating awesome content that is highly shareable, and then distributing that content in an effective and targeted way. This involves looking at a variety of key metrics to help you analyze your audience, tweak your site with CTAs and improve user experience all to drive more traffic to your site and increase your customer base. Seems difficult right? Well, only if you don’t have the proper tools and resources in place to help you be awesome.

Always remember: create awesome content, distribute content, improve your site, analyze key metrics, change and make adjustments, and make sure you’re not spinning your wheels. That’s the secret to success. To help you do all of these things, I’ve compiled a list of 20 tools, techniques, and resources to help you go above and beyond with your content marketing efforts.

1. Tools Content Creation

tools content creation1 20 Resources for Incredible Content Marketing

They say content is king, but some others have argued that content distribution is really king…and I’d have to conclude that it’s a little bit of both. You have to create awesome content, but you have to distribute it properly afterwards. The first part of the story is creating awesome content that has a chance to go viral and has the potential to be highly shareable…that’s what will drive a ton of traffic to your site and keep people coming back for more.

Here are some of my favorite tools to create content:

Evernote: This program allows me to take notes, draft blog posts and ideas, and write on the go. It’s a great way to keep everything organized and in one place. All of your notes sync of with your phone, tablet, and any other devices. Easy to capture audio, video, and other images and store it all in one place.

Storify: This tool allows you to curate content from around the web and then compile it together and embed it or distribute it anywhere you choose. The idea is that you can find media from all over the web and compile it in one place to help you tell a full and complete story.

Listly: Here you can create lists (and who doesn’t love lists) featuring information from around the internet. Show off the coolest cats on YouTube or the funniest gifs you’ve ever seen. Even link to the most innovative Start-Up founders in one complete list.

Issuu: If you’re looking to create a book or magazine that your readers can download and see, Issuu lets you do just that. It’s a great tool to use especially if you want to craft something interesting for them to download as an incentive for people to sign up for your newsletter.

2. Subscribe to Blogs

One of the best ways to become a better content marketer or creator is to see what other people are talking about around the web, read informative articles, and discover interesting content. Part of being able to do your job well is seeing what other people do and whether or not it’s effective for them, and seeing how you can do it even better.

I suggest that you come up with a list of blogs and subscribe to them to see their updates, discover what these expert blogs are doing right and see how you can do them even better.

Kissmetrics Blog: This blog is well known for their ability to craft interesting content that tends to be incredibly shareable and popular. Most of their posts generate a mountain of traffic not only because they are informative, but because they are crafted in such a way that people want to click on their titles. Subscribe to this blog not just to learn a lot, but to see how to create viral content.

BuzzFeed: I frequent BuzzFeed simply because they are constantly generating a lot of unique and quirky content. Pay attention to how they craft the titles of their posts, the way they lay out their lists, and the way they grab people’s attention.

Mashable: If you’re like me and completely involved in the tech scene and sometimes forget to watch the news or read the paper, Mashable will provide you with a snippet of what’s going on in the world as well as interesting techie news and resources.

Read the rest here!

Web

How to Create Effective and Engaging Content

Whether you maintain a Facebook page or a website, if you don’t have interesting content, your viewers aren’t going to stick around. You might feel that you aren’t capable of generating interesting content because you don’t have a creative mind. This isn’t true.

If you follow some of the tips below, you can create content that is both engaging and effective. So, stop worrying and listen up!

1. Use images in your posts.

man on computer late at night11 How to Create Effective and Engaging Content

You don’t have to do all of the talking if you include images or videos with your posts. No one likes to read a bunch of text anyway. If you sell a product, when a user visits your Facebook profile or website, they want to see images of your products. This is true whether you own a restaurant or a shoe store. Videos are also useful, as they can give customers an idea of what your business’s atmosphere is like.

2. Be informed.

If you are running a website on mobile technology, make sure that you know mobile technology well. A lot of the time, writing just seems daunting because you don’t know about the subject matter. If you know, for instance, a smartphone’s specifications, you can center your post on that. That’s what your viewers are there for anyway. It’s much better reading a dry, informative post than an exciting post that is devoid of real content.

3. Don’t use words that sound like spam.

Read through your post and ensure that it flows. Anyone who knows anything about content writing is familiar with search engine optimization. Sometimes, the articles you find online are written by contracted writers who know nothing about the content. These posts typically have keywords that are repeated awkwardly multiple times. If your post sounds is too repetitive or seems to contain keywords, you may be discredited by your readers.

Read the rest here!

Technology

9 Ways to Improve Productivity and Stay Inspired

If you’re a freelancer or business owner, it’s easy to get bogged down with admin tasks. Here are some tips to stay inspired and get on with the important work.

Outsource

If you have boring work that needs to get done, why not outsource it? You can find freelancers willing to take on all sorts of jobs that would give you time to get on with the more exciting work. Look at sites such as elance.com and peopleperhour.com to find top quality freelancers who will bid for your work.

If it’s admin tasks you find difficult, think about hiring a virtual PA to deal with things like invoicing, answering emails and sorting out receipts.

Sync

dropbox1 9 Ways to Improve Productivity and Stay Inspired

Make your life easier by syncing up all your devices. If you have a tablet, smart phone and computer, you can make sure you’ve got access to all your files with something like Dropbox. You can also sync your email and calendar between devices.

This means you’re never caught short if you need to check your diary or have a few minutes free to do some work.

Keep things simple

If you employ people and have an office running a number of computers, you should consider cloud computing. It’s a great way of keeping all your work safe and you get added benefits like automatic updates, added security and it’s great for the environment too.

Cloud computing services also allow you to work from wherever you want as long as you have internet access. This means that if you need a day away from the office, you can still get those few important things done.

It also makes it easy for employees to work from home. Some people tend to be more productive when away from the distractions of the office so this, again, can help to cut down on costs while making your employees work harder.

Read the rest here!

Product Design

Loop Tea Strainer by Kinto

192014322837226057 aabdbdb04bcd11 Loop Tea Strainer by Kinto

This is a stick-shaped tea strainer. Open the slidable part, scoop tea leaves directly without a teaspoon, and place in the hot water in your cup. It’s a smart way to serve a cup of tea. It comes with a stand so that you have a place to put it when you are done. The slidable part is easy to remove so that you can wash each part quickly.

Source: Fancycrave.com

Design

Leather & Canvas Campus Backpack by Incase

419211656535476155 08bd021b120f11 Leather & Canvas Campus Backpack by Incase

The black InCase Designs Leather & Canvas Capsule Backpack is a durable backpack constructed from genuine pebbled leather and coated canvas. Inside is a dedicated notebook compartment that fits up to a 15″ MacBook Pro. This compartment features faux fur lining with 360-degree padding to protect all sides and edges of your computer.

There is also a second large compartment with mesh pocket and storage for an iPad and iPhone. Additionally, there are two external zippered pockets and an external water bottle pocket. The pack is secured shut with custom zipper pulls. For enhanced breathability and comfort, there is a padded air mesh back panel. The pack can be carried using the adjustable shoulder straps or top or side carry handles.

Source: Fancycrave.com

Design

Remix Collection Dining Table by The Hansen Family

402322811013567021 175c1e82835011 Remix Collection Dining Table by The Hansen Family

The table, part of the Remix Collection by Gesa Hansen and the Hansen Family, is manufactured out of massive oak wood. The table possesses a strong handicraft character and offers dining space for up to 8 people.

In the middle of the table top there are two compartments which are suitable to store or present decorations, table accessories or other small things. The colorful compartments can be hidden with two boards so that the content remains a secret and the table can be used as one is used to it.

As well as the table, the covering boards consist of massive oak wood on one side and out of slate on the other side. If the panels are placed upside down on the compartments, they can also be used as pot-coasters.

Source: Fancycrave.com

Design

Industrial Modern iPad Stand

423609610377633277 68f6a49f9fd71 Industrial Modern iPad Stand

This industrial modern iPad or tablet stand is made from a chunky square of old growth Douglas fir with two steel feet. Finished with locally-produced tung oil and beeswax.

Source: Fancycrave.com

Technology

The Blaster Bluetooth Speaker by Nixon

422097473960414977 74632f258ebf11 The Blaster Bluetooth Speaker by Nixon

Bigger, better, louder, prouder and all without any bothersome wires or cords to get in your way. Mobile portability built tough to withstand the elements to take it anywhere. Grab it and go to a house-party, skate park, snow park or beach – all with Bluetooth connectivity means there are no limits to where it can go.

Source: Fancycrave.com

Design

50 Inspiring & Creative T-shirts You Can Actually Buy

One obvious way a person can express his or her views and feelings is by fashion. As creatives, we love to see interesting designs and unique perspectives. I often found that t-shirts are one of the top ways to infuse others with ideas without even saying a word. Whenever you see a person you’ve never seen before on a street, you can clearly get a hint about their personality and opinions just from their t-shirt.

I know most people don’t really go that deep to think about graphical t-shirts, after all you might simply think it’s a cool shirt, however our subconscious mind acts like a sponge every time we see something thought provoking. You might not consciously care about someone else’s t-shirt design, however later on your brain will cross-reference the subconscious storage room with something else and wala!

Today I collected inspiring examples of creative t-shirt designs. If you’re thinking of starting your own clothing line or simply want to get a custom t-shirt printed, the following t-shirts should serve as great inspiration. The best part is that you can actually purchase every single t-shirt listed. Whatever your taste might be, I can personally guarantee that you’ll like at least one of the t-shirts below. I hope these t-shirt designs will get your creativity juices flowing. Enjoy!

219616959740774687 b2005fa808ce11 50 Inspiring & Creative T shirts You Can Actually Buy

306835371696593667 d8882a96e31911 50 Inspiring & Creative T shirts You Can Actually Buy

307166619187025847 bb792bec2ce311 50 Inspiring & Creative T shirts You Can Actually Buy

the happy adventurer1 50 Inspiring & Creative T shirts You Can Actually Buy

120687317055706101 7208c7291bd511 50 Inspiring & Creative T shirts You Can Actually Buy

See the rest shirts here!

Technology

Affiliate Marketing – How to Do It Right

You may not know what affiliate marketing is, because it’s an often underutilized resource. Affiliate marketing is a marketing strategy in which a company gives money or rewards to affiliates for every customer that they refer to their business.

Affiliate marketing may sound tricky, but if you know what you’re doing, it can be highly lucrative. To be a successful marketing affiliate, you need to establish relationships with your customers, choose appropriate products, provide reviews of the product, prove that you have experience with the product, and lastly, pitch the product.

1. Establish relationships with your customers.

how affiliate marketing works1 Affiliate Marketing – How to Do It Right

Your customers are more likely to buy from one of your affiliates if they feel that you are their friend. So, to make it more likely that your customers will follow through, nurture relationships with them.

It’s most important that you listen to your customers. If you are constantly talking at them, they will feel distant from you. Get them involved in the conversation, and get them excited about it.

You should also be completely open with them. If they feel that you are hiding something from them, they won’t trust you or feel that you’re their friend.

You could also try doing nice things for them without expecting anything in return. For instance, if it’s possible, take them to out to lunch. If you can’t meet with them in person, you could send them a gift card online.

2. Choose products that are appropriate for your customers.

If you recommend the wrong product to a customer, they might think that you don’t know anything about what they’re interested in. Not only can this result in you not getting a referral, you may also lose the established trust.

To make sure that you’re recommending the right products, it helps if you have experience with the product. This is the only way to know for sure that your customer will like it.

Furthermore, you also need to make sure you’re correctly profiling your customer. Over time, it will be easier for you to recognize what kinds of products a certain type of customer is typically interested in. For instance, a mom is likely interested in different products than a single college student.

Once you know the product, find the affiliate program. If there isn’t one available publicly, perhaps you could find a private one.

Read the rest here!

Fun Yeah!

3 Secrets to Business Marketing Success as a Recent College Grad

I realize that the title of this post implies an article specifically about business marketing success—and, it is—but I’ve discovered that these tips can actually be applied to almost any career path. So, for all you soon-to-be and recent graduates, pay attention.

Finding a job after college can be a daunting prospect—especially after hearing for the past four years about the economy’s current state of decline. However, finding a successful job after graduation is not as allusive as the stats make it out to be. Here are a few trade secrets I’ve gleaned from business friends as the keys to their success.

Start Early

start early1 3 Secrets to Business Marketing Success as a Recent College Grad

When you hear success stories and see others rise to the top of the field, it can seem like magic. However, success right out of school is actually the product of years of preparation and a lot of hard work.

I’m sure I don’t need to tell you that the competition out there is stiff. If you aren’t on your best game, you shouldn’t expect to be rewarded. The world pays you for the value you can offer. Thus, the best thing you can do to ensure success right off the bat is to start early. Learn as much as you can.

Though most people will tell you that college is there to prepare you for a job, its primary function is to teach you how to think. That is why it really doesn’t matter what your major is. Yes, it’s true that some majors have better job rates. And certainly for technical careers you would be wise to pursue a technical major. But for all the other jobs out there, employers are looking for candidates who can think and work hard. Any four year degree should be able to tell them that. Thus, what is really important is how you spend those four years.

Did you do any internships? Did you study outside of your assigned homework and curriculum? Did you start your own company out of your dorm room?

Those who take their futures into their hands and proactively seek opportunities to learn and grow in their prospective field will have a much higher chance of both landing a job out of school and finding success there.

Network

In a presentation to recent college graduates, LinkedIn founder and entrepreneur, Reid Hoffman, explained that when we look for career opportunities we are really looking for people. This is because people are inextricably connected to these opportunities.

We’ve all heard the adage, “It’s not what you know, it’s who you know.” And in many ways this rings true. Even the most qualified candidates are going to remain in low or underpaid jobs if they don’t nurture their professional network and seek opportunities to connect with people. Therefore, in conjunction with my previous advice, start early to develop your professional network and begin meeting people. You never know who the “right” person is going to be for you. So don’t limit yourself.

Talk to people whether you have a job or not. If you don’t have job, you might meet someone who can launch your career. If you do have a job already, instead of sitting on your laurels, use networking as a chance to boost your career and open doors to your ambitions. Just as no man is an island, neither does his success come autonomously. People are the key to your success, as much as you.

Read the rest here!

Technology

How to Become a Brainstorming Genius

Why is it important to be able to brainstorm effectively? Well, brainstorming is the foundation for all creative and innovative ideas. Being able to look at a problem and find a solution that not only solves the problem, but does so in an ingenious way can make you an invaluable asset in any business or company. When you can think outside the box, come up with a multitude of high-value ideas, and generate fresh and innovative content you’ll become an essential member of any team.

Today, I’m going to help you become a brainstorming genius. How, you’re wondering..well, I’ve compiled 6 of my favorite tips, tricks, and techniques to help you come up with the best ideas and keep them flowing.

1. Make a Daily Inspiration Checklist

daily inspiration1 How to Become a Brainstorming Genius

Come up with a series of blogs, online newspapers and magazine that you take time to look at every day. Go through each of these sites every day to discover what’s going on in the world, get inspired, and keep yourself informed. Write down anything you found interesting, informative, or helpful.

Here are some sites that I use for daily inspiration:

500px: Here you’ll find photos taken from creative individuals around the world. Spend time browsing through cool, quirky, and creative images.

Creative Market: If you’re a designer or just looking for ways to incorporate beautiful design into all aspects of your daily life, Creative Market is a great resource and inspiration site. You’ll find posts like: 7 Tips for Staying Creative and Models for Decision Making, as well as resources for creating beautiful designs like illustrations, graphics, Photoshop Add-ons and more.

COLOURlovers: If you’re looking to get inspired when it comes to color palettes and color schemes, COLOURlovers is your go-to resource. Find thousands of palettes created by others and create your own plattes as well.

Design Taxi: This blog, updated daily, features photographers of the week with inspiring images, posts on creativity, inspirational product branding and identity designs, intricate typography, and art. I like browsing this site for inspiring design work that makes me laugh and inspires me. It’s pretty much a site that you can get lost in for hours just discovering cool and quirky design.

Gawker Website Family: Discover the coolest when it comes to recipes and food with FoodGawker, arts and crafts with CraftGawker, and the latest in fashion and style trends with StyleGawker.

Hacker News: Discover the latest in Start-Up and related news. Are you a designer, developer, or tech junkie who loves knowing the latest in the start-up world, here you’ll find the latest news!

Pinterest: This is a great source of visual inspiration and you can search for anything related to design, photography, or even branding.

StumbleUpon: Select your favorite topics and interests and you’ll get to randomly stumble onto sites related to those ideas.

2. Utilize the SCAMPER Brainstorming Approach

brainstorming1 How to Become a Brainstorming Genius

The SCAMPER brainstorming approach can be credited to the creative minds of Alex Obsorn and Bob Eberle, to help people look at an existing product, service, or idea that needs improvement or has a problem. It’s meant to be a comprehensive system that allows you to look at a situation from multiple perspectives and determine a solution or future branching ideas. The idea is to look at the existing concept or thing and then ask yourself questions related to the words signified by SCAMPER. For example:

Substitute: What could you change or substitute out of this idea to improve it? Can you change your attitude toward it? Can you approach this situation from a different perspective?

Combine: Can you utilize multiple people to find a solution? What resources could you bring together to improve this product? Can you combine this product with something else?

Adapt: Is this problem or idea like anything else? How can this product stay relevant with changing times? What are the different contexts we can place this idea or product into?

Modify: How can we change this idea? Is there a way or reason to change the look, feel, and dynamic of the product? What can we take away from this? What can we add to it?

Put to Another Use: Can someone else than the traget audience use this product? Who else can benefit from this idea?

Eliminate: What can we take away from this idea? How can we remove certain elements of this product?

Reverse: Can someone else help fix a different part of this problem? How could we reorganize this idea to make it better?

All of these questions will not apply to every scenario, so it’s important to think of each word that SCAMPER stands for, and then think about how those words each mean something specific.

Read the rest here!

Design

Cyclus Pangolin Backpack

191990637636092089 cffbe85d748011 Cyclus Pangolin Backpack

Uniquely designed backpack inspired by the Pangolin animal. Cyclus is a Colombian based company that designs, manufactures and comercializes fine designed quality accessories, made principally out of tire inner tubes.

Retractable layers close with magnets
Design Award Winner in Colombia (Lapiz de Acero 2010)
Padded adjustable shoulder straps
Airflow back channels for comfort and ergonomics

Source: Fancycrave.com

Design

Ring Calendar by Sebastian Bergne

285149503 cca2c81de6331 Ring Calendar by Sebastian Bergne

If you like it put a ring on it, these ring calendars are a very neat addition to your office or bedroom wall, simple and smart. The rings sit on the wall bracket and you can spin them daily to indicate date, month and date. The largest ring measures 38cm and the calendar is 45cm in height, once put together.

Source: Fancycrave.com