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All posts by ovsyannykov

How to Increase Conversion Rates with Tactical Typography

fonts1 How to Increase Conversion Rates with Tactical Typography

Most marketers know by now that increasing conversion rates is an entire branch of science itself.

Getting to the bottom of which presentation techniques and graphic design elements actually have a measurable influence on customer behavior has become something of a Holy Grail-type quest.

Thankfully, there are only so many variables to try. Here we’ll take a look at one of them – typography – and examine what you can do to take advantage of its flexibility.

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How to Make the Move into Freelancing

how to make the move into freelancing1 How to Make the Move into Freelancing

If you’ve been working for awhile and feel the need for a change, you should considering taking a shot at freelancing. Almost everyone that I know has thought, at one time or another, about working independently. Some have a passion that they want to develop while others dream of being able to use their work time creatively.

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Don‘t Work More, Just Do More!

to do list1 Don‘t Work More, Just Do More!

Productivity is a frightening word for many people. If you asked somebody, what PRODUCTIVITY is associated with, you would probably get these false answers; longer work hours, banned coffee breaks, no social networking while working, etc. This false dichotomy is too rampant in our society.

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How to Add New Income Streams to Your Small Business

new income streams1 How to Add New Income Streams to Your Small Business

Small business owners are always searching for ways to add extra income to their businesses. After all, you’re already putting in the time, work, and money it takes to make your business float – it doesn’t take that much extra effort to add a new income stream to an existing business. There are many ways you can do this, but a few of the most common include publishing eBooks, offering video courses, or giving in-depth support options. These options can tie into just about every type of business. Here are some suggestions to get you thinking outside of the box.

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How to Rebrand Your Business

branding logo design1 How to Rebrand Your Business

The world is constantly changing, and so is your business. No matter how great your values and ideals were twenty years ago, if they don’t need an upgrade, at the very least you should consider marketing them differently. Since nothing stays the same way for too long, it shouldn’t be a surprise that you need to rebrand your business at some point.

Rebranding isn’t something you do on a Saturday evening. It take time, patience, and brain power to implement. Like many procedures, this one requires some baby steps. Today we will take a look at how you can successfully rebrand your company. All you need is the motivation to do it and some extra time, costs come later but you’ll make them back in no time.

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Is Location-Independence for You?

location independence2 Is Location Independence for You?

Thanks to technology, you’re no longer tied to one place geographically. Ever since laptops and tablets were introduced and dial-up internet connections gave way to Wi-Fi, location independence has been possible for everyone with the desire to start their own business or work from home.

Of course, this sort of lifestyle isn’t for everyone, though most people only figure this out when they try it for themselves. This is a particularly troubling thought as you would need to quit your job to do so.

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25 Beautiful Vintage Style Business Card Designs

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pdcards11 25 Beautiful Vintage Style Business Card Designs

Good design never goes out of fashion. In fact there’s something about using vintage and retro style design elements, they can (when used correctly) lift a design and somehow make it seem modern. Just like physical appearance, you never get a second chance to make a first impression with your business card.

Poorly designed business cards flood your local town, so why not stand out? Show your potential clients that you don’t cut corners with a beautiful business card. Today we collected some amazing vintage style business cards for your inspiration. Enjoy!

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Getting Your Design Priorities Right in 2014

responsive psd shot11 Getting Your Design Priorities Right in 2014

Web design, for a long time now, has always been about the looks. It’s been about the colors, the typography, and the language used to build a website or the core platform the website is based on. With a judicious mix of concepts, wireframes, graphics, content, and overall planning, websites would come alive. They’d make it to the “designers” hall of fame or gain massive recognition among the design community, but are these websites worth the money being spent on them?

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A Brave New World: Online Marketing Post-Hummingbird

google hummingbird1 A Brave New World: Online Marketing Post Hummingbird

I know, Hummingbird went into effect months ago. However, many bloggers, businesses, and marketers continue to play by the rules of the wrong game today. With Hummingbird came some big changes for SEO and content marketing. Luckily, though, Google is moving in a direction that should benefit everyone: consumers and site owners alike.

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New Year’s Resolution: Learn How to Code

learn how to code1 New Year’s Resolution: Learn How to Code

You know that feeling. You’ve been meaning to take action for a while. You’ve a great idea and an inkling to to make the next Snapchat. But how? It’s super hard to code right? Not completely true. What better a time to start learning than 2014!

Coding is a serious business and it’s not easy. There’s no doubt about that, I assure you. Programmers oftentimes encounter vicious bugs and errors which take hours, if not days to overcome. The first step in your journey is to learn patience. If you already have that, excellent!

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Why You Should Have More Side Projects

have more side projects1 Why You Should Have More Side Projects

For those of us with creative minds, we need to stay on top of our game in our free time and down-periods. That means we always need to be on the lookout for new trends and get familiar with new platforms. While it might be a confusing theory that spending our leisure time creating more work for ourselves is actually a stress-relieving exercise, it truly is.

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5 Writing Tips: How to Organize your Research

These days, anyone can have a blog. Therefore, we often suffer at the hands of authors without proper writing education. The internet is a self-published writer’s playground.

As such, formal compositions are rarely seen in the blogosphere. People often share their thoughts and ideas in a jumbled fashion. Research has become less and less important to many.

However, there are still a few of us who value well-written, heavily-researched, quality pieces. While the research process does have its merits, it can be challenging. Here are five steps to help organize your research and make the overall writing process more effective.

1. Record Everything

record everything1 5 Writing Tips: How to Organize your Research

One of the most important parts of organization is proper documentation. That’s why this is step one. You must do it correctly from the very beginning.

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How to Make the Move into Freelancing

how to make the move into freelancing1 How to Make the Move into Freelancing

If you’ve been working for awhile and feel the need for a change, you should considering taking a shot at freelancing. Almost everyone that I know has thought, at one time or another, about working independently. Some have a passion that they want to develop while others dream of being able to use their work time creatively.

Continue reading “How to Make the Move into Freelancing” »

5 Ways You Can Better Yourself In 2014

Many would have made New Years resolutions to better themselves in 2014. However, it is one thing to adopt a resolution, but an entire other thing sticking and seeing through your resolution. Adopting a better self in 2014 can help you in a number of ways, it can help you be more confident, raise your self-esteem, feel less depressed and less stressed.

Counselling, psychotherapy and life coaching

There is loads of advice out there to help you raise your self-esteem and gain better confidence, such as this resource provided by specialist counsellors and psychotherapists. However, you do not always need the help of a professional, there are loads of easy ways in which you can start developing a better you that you can do at home!

Being healthy is essential

499751830083867180 cdcd5e22a37f11 5 Ways You Can Better Yourself In 2014

Many people use the excuse of not having enough money to join a gym for the fact that they do not exercise. This, of course, is nonsense! You do not need money to exercise!

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9 Incredibly Effective Habits of Successful Startup Entrepreneurs

Entrepreneurs are a driven bunch of people. They start, build, run, promote, and manage businesses. That often takes a lot.

Often they fail, and start all over again. That’s why entrepreneurship isn’t for everyone.

Successful entrepreneurs, however, belong to a different class. There are certain traits and habits that make them who they are. There are secrets to their success. Thankfully, most of these habits run common among business owners with a successful DNA. Here are some of the incredibly effective habits of successful startup entrepreneurs:

Looking into Market Needs

entrepreneurship1 9 Incredibly Effective Habits of Successful Startup Entrepreneurs

Successful entrepreneurs look for what the market needs and not what they thought was a great idea. Ideas are plenty. As such, there’s not much value in an idea itself, as Paul Graham writes in his essay on startup ideas. He believes that many startup founders get into the abortive work of founding companies based on ideas that the market doesn’t really need. At Y Combinator, Paul and his team call these ideas “sitcom” ideas.

Paul believes that successful entrepreneurs work to come up with ideas that the market really needs. If there’s a problem that needs a solution, these ideas will help solve that problem.
It’s simple, but it’s elusive. For most entrepreneurs it could be too late before this fact sinks in.

Living the Unsettle Syndrome

Successful entrepreneurs don’t settle for anything – for them, life is never static. They don’t get used to either less or more of anything. They don’t need ratification of an accepted idea to lunge into execution. Show successful entrepreneurs an opportunity and they’ll take the lead. If a startup succeeds, the work involved in starting another startup begins.

Really successful entrepreneurs don’t even stop with a single business. They move on to create more startups. Elon Musk, co-founder of PayPal, did not stop with the uber popular, digital payment services company. He went on to create Tesla Motors, SolarCity, HyperLoop, and SpaceX. He also invests in many other businesses.
Which part of his life looks “settled” now?

Learning Happens Everyday

never stop learning1 9 Incredibly Effective Habits of Successful Startup Entrepreneurs

You never hear a successful entrepreneur say “I’m an expert. I know.”

They only know that they never know enough. If they are not spending time executing, managing, and hustling, you’ll often find them learning. Meanwhile, everything they do is again a grand session of learning on the job.

Countless entrepreneurs dedicate their time to learning new skills, charting out into unfamiliar territories, and learn all they can.

It’s this learning that arms them with the skills necessary to move forward. It helps them multi-task, run their businesses, make money, and start all over again.

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