Most photographers already know the basics of product photography – getting the right lighting, using a white background, changing the camera focus and getting close-up shots. But most of them only know these simple tricks. They don’t make use of other creative ideas which can produce a unique photo. This sort of limited approach can really hurt your product photography.
To help you wit this problem, today we will provide simple yet powerful tips/tricks for taking better product photos.
Shoot at Unusual Angles
The same angles across several product photos create a generic, plain, and sometimes boring display. It’s a good idea to mix things up in order to achieve variety and uniqueness between different products and product types. It would be ideal to have different angles at least on every product type.
This would allow a better browsing experience for viewers and customers. It’s also important to remember that using different angles may distort a product or hide some of its features. I would strongly suggest to experiment and only use a product photo with different angles if the results look tremendous.
Create a Story or Scene
Having a story behind a product photo will most likely make it more attractive and interesting. People are intrigued by the scene or story behind a photo. In short, it stimulates ‘eye to brain’ interaction. However, it should be kept in mind that creating a scene requires various props or more objects inside a photo. Be sure not to shift the viewers attention away from the actual product itself. Remember that soft lighting (fewer shadows) should be maintained despite the additional props within the photo.
Use Interesting Backgrounds
When it comes to product photos, it’s considered normal to use plain white backgrounds to focus on a product. However, many photographers forget that some backgrounds other than a plain backdrop create a better and more unique feel to a product, specifically the ones that complement the featured product. Thus, using different backgrounds is not only a good idea but a great one.
When picked correctly, a background can improve how desirable a product is and how interesting it looks. In this regard, it’s ideal to use a variety of prints, back props, and colors to experiment with the effect that it produces. Showing how the product will function outside of the packaging, will entice people to imagine themselves using it on a day to day basis.
Suspending products is not usual for taking product photos, but when used correctly it produces a unique and beautiful effect on the product. It allows a better view of it, provides a unique look, or creates an excellent style. This trick is known as creative suspension.
Hanging a product to take a shot from an angle below, putting it on a wire, or suspending it upside-down or sideways are only a few of the ways creative suspension can be used. Just remember that there is no limit when going for a humorous, grotesque, or sexy theme. It’s good to play around and take more photos than usual so that there will be a lot of different choices when you start editing.
A study of American households shows that there is an average of 2.55 persons in one home and there is an average of 2.73 televisions per household. So basically, American homes have more televisions than people inside. This study also shows that an average American spends more than 4.5 hours watching television daily.
This news reveals the sad reality that watching television is now considered the norm. It means that the days when kids played hide and seek and parents spent time with their children are almost gone. When I was a kid, I would go outside and play with my friends, make mistakes, get into trouble, explore, and learn from my mistakes. Now kids stay inside watch brainless programs and play video games.
I know I sound like an old Grandpa, however “back in my days” things were much different than today. I don’t want to sound like a “hater” or a “downer,” but it doesn’t take a genius to see where things are heading. Don’t get me wrong, I used to play numerous video games and enjoy Saturday morning cartoons. It just seems like now this is the only thing kids do, and they barely go outside.
Being bullied, getting beat up, and getting into trouble all have made me the person I am today. I know those things aren’t pleasant, however boy am I glad they happened to me. Without those confrontations I would be a completely different person. What’s life without mistakes right?
Let’s move to adults now. Many people enjoy various television programs and movies, is there anything wrong with that? No. I personally enjoy Games of Thrones, Breaking Bad, Mad Men, The Walking Dead, Eastbound & Down, and many more. The thing is that I watch those in moderation. I’m not constantly focused on them and make them a part of my life.
There are much more important things in life than “entertainment.” If you’re an achiever or entrepreneur, I’m sure you have a list of goals you’re working on. The reality is that life is short and time is priceless. Wasting your time watching TV is basically throwing your life away. Focusing on what’s important to you, should be your number one priority.
Once again I always use this analogy. When you’re on your death bed, you’re not going to wish that you would’ve watched more television. You will regret that you didn’t do what you wanted to in this life.
It’s not absolute that having a television or televisions in your home is a bad thing. It’s just that you’re better off without one. Do you honestly think that famous people, fashion models, music producers, movie stars, singers, major business men, CEO’s, and athletes simply sit in front of their television everyday? No. They’re out there working their butts off to make something of themselves. To support that claim, below are reasons why you should get rid of your television.
Bad for the eyes
First off, watching television is normally bad for your eyes. Although a lot of experts can agree on the fact that watching TV doesn’t leave a permanent effect on your eyes, they can also agree that it doesn’t have a good effect on them either. Additionally, studies show that focusing your eyes on one thing for a prolonged period can cause eyestrain – which is temporary but still irritating.
Let’s just say that you watch television for more than four hours every single day. Well, you don’t need a medical professional to know that this routine would strain your eyes daily. With that being repeated for a long period of, let’s say, 3-5 years, common sense would tell you that it would have adverse effects on your eyes. This situation can be described by the phenomenon of depreciation – which essentially means that the more you use something, the faster it breaks.
It makes you fat
While you spend hours watching different channels and shows you can sometimes forget that you are just sitting or lying down on your sofa. This fact cuts the number of hours that you can spend doing other activities such as exercising and doing some chores. Additionally, while you’re just moving your body once every few minutes while watching TV, you probably eat while doing so. With this, you double the chance of getting fat because you’re not burning the additional calories you are taking in.
Reduce the radiation
Medical professionals can attest that televisions emit radiation which can be absorbed by you while watching that home appliance. This radiation is not harmful at a certain level. However it can be a cause of infertility or other health problems when the radiation level is high. So, if you get rid of your TV, you reduce the risk of a radiation level that can have adverse effects on your body.
When talking about storage problems on the go, the following questions stand out: Have you ever tried travelling to another city and lost your phone, but you didn’t have a back-up for your important files? Or have you ever run out of memory on your laptop while on a vacation? Or did you want to bring along several movies when you traveled but your laptop or tablet didn’t have enough memory?
If your answer is ‘yes’ to any of these questions then you have to get yourself a portable hard drive. But if your answer is no, here’s a follow-up question: Do you want the situations above to ever happen to you? Of course not! So it’s always good to be prepared and have a portable hard drive in your travel luggage.
In the modern age, traveling with an extra hard drive is a must. I’m not saying that every single person has to own a hard drive. I’m simply stating that if your job or hobby has something to do with computers, then it’s pretty wise to invest in some extra storage. SSD and HDD memory have come a long way. I’m sure SSD will get even cheaper in the future and HDD might die completely, but this isn’t about that.
I remember back when the PSP came out in 2005, I spent my hard-earned $100 from cutting grass on a 1GB Memory Stick Pro Duo. $100 freaking dollars! Now I don’t even want to know how much it is, probably less that $10 or $5 bucks. I know I can’t change the past, however it’s just so wild to think about how things have changed so fast in such a short period of time.
Now, I can get a ridiculous amount of storage on Amazon for only a fraction of that. Because I’ve recently did some serious research on purchasing a hard drive for myself, I decided to share my findings with you today. Below I’ve listed my top 5 picks for a portable hard drive. If you’re constantly on the go and need your data to come with you, the following hard drives won’t disappoint.
Silicon Power Rugged Armor A80
On top of its waterproof and shockproof capabilities, this hard drive from Silicon Power is an excellent device to store ample amounts of data on the go. This model has a storage capacity of one terabyte (1 TB) but similar models from this brand have 500 GB and 750GB. It’s USB 3.0 capable which allows ultra-fast data transfer of up to 5 gigabytes per second.
It has an LED light that indicates data access or power on. Moreover, this hard drive has passed through US military specs for sturdiness and durability. It has gone through drop tests of 4 feet and water resistance tests in 3 feet of water for 30 minutes. Additionally, its small USB cable fits right inside the casing which eliminates the chance of leaving it behind. And if that’s not enough, this device comes with a 3 year warranty.
Buffalo Ministation Extreme HD-PZ1U3B
Another great hard drive option is the Buffalo Ministation HD-PZ1U3B. This device is intelligently designed with its integrated wrap-around cable. This design also prevents damage whenever it is dropped with its rugged chassis. It comes in three different colours (silver, red, and black).
It features USB 3.0 compatibility and it is also backward compatible with USB 2.0. This model can store 1 terabyte of data but similar models are also available in 500 GB storage option. Additionally, this portable hard drive has a hardware encryption which increases its reliability and dependability from hacks and unauthorized use.
Creating beautiful infographics cannot be accomplished without using the right tools and software. Photoshop is a great weapon of choice, but it takes a very long time to create your inforgraphic. Thanks to the whole infographics craze, and some very intelligent people, we now have access to powerful infographic tools to make your job easier.
Today we will present you with the most powerful infographic tools on the market. The tools and application mentioned below don’t require you to be a designer to create high quality infographics. So if you have important data you need visualized, you’ve come to the right place. Let’s take a look.
There’s a reason that this is one of the most popular infographic tools available: it’s free to use and you have the ability to produce amazing outputs without breaking a sweat. With Infogram you’ll be able to easily illustrate your data, edit the built-in spreadsheet, download your infographics as PNG or PDF files, share & embed your infographic across the web, and last but not least be done in a few minutes. I’m not trying to be a cheerleader, but trust me when I say you should give it a try.
Built with thousands of sample designs, more than fifty diagram types, and real time collaboration, Creately is another tool for making a beautiful infographic. It also features one-click creation, a wide selection of colors and themes, easy navigation, simple editing, and flexible online or offline usage. Additionally, this tool also features a large library of more than 100,000 diagram samples and hundreds of specially created template designs.
What about me?
A tool for personalization that combines social media (youtube, twitter and facebook) with its infographic creation capabilities, “What About Me?” is another addition to the ingenious tools of the modern era. The great thing about this is its seamless connection to the social networks that allows users to instantly share an infographic to the aforementioned social outlets. There is no question that this tool packs some awesome features. Why? Because it was developed by Intel.
What are mirrorless cameras?
A mirrorless camera, better known as Mirrorless Interchangeable-lens Camera or MILC, is a different type of digital camera. This class of cameras features a lens mount which is interchangeable but does not have an optical viewfinder. For this reason, most of the cameras in this class are small and compact.
Mirrorless camera’s interchangeability provides versatility for photographers and its lack of a viewfinder limits this class of camera’s user interface. Other terms used for this class of camera are MSC (Mirrorless System Carmera), CSC (Compact System Camera), and DSLM (Digital Single-lens Mirrorless).
What is the difference between a mirrorless camera and a DSLR?
When you view your pictures through the DSLR viewfinder, you’re actually looking through the lens. The mirror inside the camera bounce up the light up through a prism, which flips the image the correct way and presents it to your eye. So that when you view the image you’re view it like you see it in the scene.
To put it simply, a mirrorless camera has “no mirror.” The light travel directly through.
Why are mirrorless cameras better than a DSLR?
Because of the mirrorless design, the camera body is much smaller and easier to carry. Unlike traditional DSLR’s, these cameras have been designed differently, thus allowing lenses for these cameras to be smaller and easier to manufacture. Because of this, high quality lenses can be made at lower costs. These savings are passed down to you as a consumer.
Many mirrorless cameras use the LCD screen in place of an optical through-the-lens viewfinder. This allows photographers to get a larger and more accurate idea of what the final image will look like.
There are several manufacturers of mirrorless cameras that produce mediocre or top notch cameras. The cameras from different brands have their similarities and differences. However, the best one comes down to a few criteria – quality of lens, resolution, sensor, price range, overall picture quality, and ease of use. Based on this criteria, below are the best mirrorless cameras from five major companies.
Produced by Sony, the NEX-3NL/B is definitely one the best mirrorless camera from this manufacturer. The NEX-3NL/B is tagged as the world’s most lightweight (coming in at just 1.6 lbs.) and smallest (with dimensions of 5.2 by 5.4 by 6.5 in.) interchangeable lens camera. It comes with an Exmor sensor with 16.1 megapixels that captures top quality images and videos in every detail. It is capable of recording superior quality videos with its 60i or 24p shooting in full high definition.
It has image stabilization for smooth movements, advanced noise reduction for great audio and anti-motion blur for professional looking video outputs. It features a pop-up flash that makes dark images bright, natural and detailed. It also features 4 fps fast capture to catch fast moving objects. Additionally, it has a battery life which can last up to 480 shots, enough for taking pictures from sun up to sun down.
Olympus OM-D E-M5
Created by Olympus, the OM-D E-M5 is a beast. This device comes with a 16 megapixel lens with an image processor, true-pic vi, which allows clear, sharp and natural-looking images, and a sensor, live-mos, that provides rich and tonal images. This camera is considered to be the world’s fastest auto focus camera.
It has an electronic viewfinder providing 1.15x magnification which allows full view of the subject and a 3-inch oled display perfect for viewing the captured pictures and videos. The 3-inch display can be tilted for easier use in capturing difficult angles. It features in-body image stabilization for blur-less stills and videos. It also features 9fps fast capture to catch fast-moving subjects and sports motions. Additionally, it’s built to withstand splash and dust which makes it a versatile mirrorless camera that can be brought wherever you desire.
While I was on Reddit the other day, I ran into something pretty incredible. I found a very talented designer named Max O’Brien. Over the off-season he decided to take on a personal project of redesigning all 32 NFL team logos. His passion for football clearly shows, because you must have some serious dedication to redesign every single logo completely out of love.
Personally, I find these logos to be fantastic. Although I don’t agree with every single design, I must admit that they’re very well thought-out. This beautiful project will look great on his portfolio, and I’m sure he will get hired to redesign some team’s logo in the future. I managed to collect every single logo he created. Enjoy!
Instagram is one of the most rapidly growing social networks, with more than 100 million active users. Whether you simply wish to impress your friends, possess some Internet influence or make your business widely-known, you may need real Instagram followers. Below I’ve highlighted some useful tips to help you get them rather quickly.
Though my tips can be used to get followers for almost any social network, I will mainly focus on Instagram, as it’s not overwhelmed with spammers and has a visual interface that can help you get additional exposure.
Make your account public.
The need for authorization can turn away many users, who just putter around and aren’t interested in anything particular. Many people will follow you simply because they liked some random photo of yours, and if it’s hidden they won’t simply see it.
Follow other users.
If you want to get people follow you, you have to do the same thing for them. The best idea is to follow users with less followers, since they tend to follow you back much more often.
The photos you provide have to stand out from the crowd. First of all, think about their value to your followers (truly useful pictures will get you followed much more likely than a “look-at-me photo”). Next, your photos have to high quality, so be selective. The other important thing is uploading photos within one niche: this will make you look professional. Use the sniper approach, rather than a shotgun. Also, try to include call to actions below your photos like “Witty comment here.” This will make users engaged and get you more exposure.
Post photos on right time.
An Instagram image usually lives for about 3 hours and then goes away. So, the best time to post it is 1-2 hours before most users will connect. The best time would be somewhere around 5-6 pm (your audience’s local time, of course). Posting on the right time will get you maximum exposure and attention.
Hashtags are used to organize photos and help users find them easily. The best way is to find what hashtags are popular today and act accordingly. Even if the tag is totally irrelevant, but your photo is attractive, you’ll most likely be followed or at least liked for it. You can also use geotag to tag your images. People are usually more interested in photos from their location.
Staying productive at work, or while working from home, is a challenge. Our burden can be lessened by learning some key lessons about ourselves and our bodies. “Personal productivity is a key differentiator between those who succeed in their chosen field and those who do not,” says Brian Tracy, author of “Eat that Frog: 21 Ways to stop Procrastination and get More Done in Less Time.”
Generally most people complain how they’re not successful or wish they could be like “fill in the blank,”but the secret is that there isn’t a secret. You have to work hard, stay productive, and use your time wisely in order to succeed. Let’s take a look at how you can boost your productivity and get more done in less time!
1. No breakfast – No energy
Certain breakfast foods increase your productivity, and give energy for a good start of the day. Having a good source of vitamin B in the morning can also improve your concentration and help you think more clearly. If you are in a hurry, get at least a glass of water and a glass of fresh juice. You will help you organism not to dehydrate, and get a vitamin boost from the early morning. This is way healthier than a cup of coffee on an empty stomach.
2. Plan your work!
Have a To-Do List for the day. You should prioritize the urgent tasks, and take on pending issues from the previous day. This way you’ll be able to concentrate on bigger projects and tasks. Not having a plan will hinder your concentration, and you might miss important tasks. Thus it is advisable to do small, urgent, or irritating tasks first to have the rest of the day with an open and clear mind for more creative tasks.
3. Say NO
It’s always good to help your colleagues and friends, but a day only has 24 hours. A lot of people have a hard time saying “no” to others, and end up taking on a bigger load than they can handle in a day. Getting interrupted, shifting to doing something else, and then going back to your task can really hurt your productivity. Moreover, in order to stay productive, you also need to rest, thus you cannot fill all your day with work tasks.
If you live by yourself and experience little to no distractions from the outside world, then these Pods might not be for you. However if you’re tired of your noisy house, why not opt-in for a a secondary structure to put on your property? Having a quiet and peaceful retreat just a few steps away from your house isn’t a bad idea.
If you’re a music producer, designer, artist, developer, freelancer, writer, video producer, or hold any other position which allows you to work from home, then you should seriously consider a creative outside studio pod.
Outdoor studio pods are one of the most innovative inventions of modern man. These creations not only answer the problems of limited space, the hassles of commuting, and drastic CO2 emissions, but they also embody the creative and innovative nature of human beings.
There are dozens of studio pod designs out there, but only a few are that stand out. Today we’ll take a look at the most creative outside studio pods.
Outdoor Pod by Sett Studio
Created by Sett Studio in partnership with J Square Architecture, this outdoor pod is a modern design for a second structure to be placed on a property. This outdoor pod design is not intended for one specific place on a property. It can be placed in any area where there is a bit of serenity, it’s tagged as ‘peace and relaxation in a ninety two square feet pod’.
This studio space could be anything that a property owner would want it to be, from the simple office space to the more complex art studio. The exterior design is made of wood which can be layered with a selection of different finishings, while the interior has a sustainable ‘monotread’ finish.
Luxury Garden Office by Archipod
Having a unique spherical design for an outdoor luxury office structure, this studio pod created by Archipod has a lot of brains and innovation behind it. This amazing design is tagged as “a place for new possibilities.” The main idea of the design is the modernization of technology as the missing link for people not to work in office buildings anymore.
The whole structure has a stunning exterior and interior design tailored to fit every need. The outside structure has a wooden finishing and the inside flaunts a modern office style. It also features natural lighting inside the pod, but it keeps unwanted noise outside.
This pod is mainly intended as an office space but can be transformed into anything such as a kid’s playroom, dining room, etc., like the design from Sett Studio.
Embodying the idea of creating an office space free of day to day distractions, yet still only a few meters away from home, the Office Pod is an outstanding example of a creative and contemporary outdoor studio pod. This offers anyone a truly flexible office space solution that doesn’t sacrifice a worker’s productivity and welfare. Every element and detail of this pod is the fruit of years of study and innovation to provide a highly functional and efficient environment where all space is used to its optimum.
This outdoor structure can be easily relocated to meet changing circumstances and needs. It conveniently includes a desk, ventilation, heating, power, lighting, and storage. It has curved corners which makes it easier on the eyes and eliminates the feeling of being inside a box. Additionally, this pod is estimated to last for more than 25 years which makes it a great office investment.
Taking portrait photographs is a lot of fun – if you know what you’re doing. While you may get lucky if you don’t have the skills, it’s a great idea to learn and practice portrait photography so that you can get better. The seven tips below will help you get more out of all the photos you take – especially the portraits.
Portrait Photography Tips
Pay Attention to Framing – One of the biggest tips you should follow is to watch how you frame your subject. Take the time to make sure they’re in the perfect position for the photograph.
Use a Wide Angle – This is a simple tip that goes a long way. For portraits, using a wide angle lens is usually your best option. This will give you the ability to really concentrate on the person whose photo you’re taking.
Look for Interesting Backgrounds – When scouting a location to shoot, be sure to look for interesting backgrounds. For example, for portraits, it’s a good idea to use trees or other greenery in the background to really make your subject pop and be more memorable.
Horizontal Portraits – You shouldn’t limit yourself to shooting portraits in portrait mode. Instead, look for ways to get creative with a horizontal head shot. This isn’t always going to work, but it can give you another option when shooting a portrait.
Get an Angled Shot – Sometimes turning your camera on a slight angle gives you a much stronger photographer than if it had been shot straight on. You don’t want to use this too much, but it can make for better portraits in some cases.
Lose the Focus – While most photos are taken in focus, you can get a little creative by doing your portrait photographs out of focus. Again, you don’t want to use this one too often, but it’s a cool tip that can make for better portrait photos.
Experimental Expressions – Even if you don’t know your subject very well, you can try to have them make funny faces or try to be serious or sad so that you can add another dimension to your portrait.
Everybody loves freebies right? Especially if the freebies are actually well designed.
Today we have ten limited time freebies for you to check out. These files won’t stay free for long, so be sure to act now. Before you can download them, you’ll need to need to sing-up for Envato’s marketplace or CreativeMarket to download them. Enjoy!\
Aeterna Small Caps Old Style Figures (Usually $8)
Hand drawn, sketchy antiqua that come in two font variants: Regular, Small caps with old style figures.
Back Home (Usually $17)
Cinematic track with some epic at the middle. Involved both chorus and an full orchestra.
June – iPhone App Website Template (Usually $20)
The June – iPhone App Website Template is a responsive 1 Page iPhone App HTML website template which looks great and is super easy to update and use.
So you’ve just built your website and it looks pretty damn awesome! You’ve put countless of man hours into it and you are so proud of it you just want to show it off to the whole World! But weirdly… no one is visiting your site! Why is that? Simple, your site needs advertising (unless it has a rich keyword domain)!
Unfortunately there is no quick fix to creating a successful website just by buying a domain with hosting and adding a customized theme, no one is going to be Googling your sites brand unless advertise it! By advertising your site, you can attract page visits and increase your rankings in the Google SERPS and one of the best ways to do that is to do some link building.
Link building is essentially about finding some kick ass clean links back to your website! The cleaner and highly ranked links you have the better. So let’s have a look at 5 easy ways you can get quick clean links back to your site to start bringing that traffic in!
1. Social Media
This is an easy one! Social media is a great way to get links back to your website. We all have Facebook and/or Twitter accounts and besides stalking ex’s and looking at boring vacation photos from the guy you were in 7th grade with, these social media pages can be used for an awful lot more! Why not put them to good use and start advertising your new website on there for all to see!
2. Comment Blogs
Commenting on similar websites to your own and leaving your link is a great way to let the internet neighbors know who just moved in! Although most links from comment blogs are No follow links, commenting on blogs and pages similar to your own can be useful in bringing the right sort of traffic you want, it also tells Google your site kicks ass by commenting in the relevant niches too!
3. Web 2.0s
Why not start off a blog for your own page? By registering some free subdomains from places such as WordPress and BlogSpot, you can write extra content and link to your main site. This is handy as it provides you some free backlinks and it can help expand your traffic fishing net even further. It definitely worth trying as it can’t hurt your site and at the very least you have another outlet platform for free!
Quotes illuminate the world. They infuse our hearts with powerful feeling and ideas. They have the ability to resonate with ignorant and intelligent people. When great thinkers pass away, their words of wisdom continue to live. Their ideas punch us in the mouth and make us snap out of the day-to-day bullshit we accept as ”normal” or “approved by society.”
You can’t solve problems with violence. I believe ideas are more powerful than guns. I don’t care how big or small an issue is, we can always come together and discuss it like adults without shouting and throwing chairs at each other. History always tends to shockingly repeat itself. The only problem is, some people are too naive to notice it. When you’re blindly following a path without getting to the root, you’re simply digging a hole of misery. But hey, I believe in natural law. So if you want to make your own life miserable you have free will to do so.
Whether you’re an entrepreneur, small business owner, developer, photographer, illustrator, designer, a CEO of a major company (contact me), or just an average Joe, I believe the quotes below will change the way you think and question your beliefs. It’s all up to you. You can be inspired and apply these meaningful ideas to your life, or simply disagree with every single quote.
Always remember to question everything and always ask why (even the quotes below). Don’t allow ignorance and the opinion of “society” to rule your life. If you had to walk away from this article with only one message, let it be this: You’re an intelligent being. You’re capable of doing anything as long as you put your heart and mind into it. Always remember that. I hope you’ll enjoy these quotes.
Today we’ve got a great showcase for you. We collected clever print, newspaper, billboard, and magazine ads for your inspiration. What make these ads different from others?
They ‘re well thought out.
They share their message loud and clear.
They’re highly creative.
They’re blatantly honest.
These ads are also very memorable, they’re definitely going to stick in people’s minds. Even if you’re not in the advertising industry, you can still gain much inspiration from these examples. I’m very happy to see ad agencies constantly push the creative boundaries.
I believe the fun has just begun. Thanks to the short attention span or people, advertisers clearly know that reaching and grabbing people’s attention in the digital age is harder than ever. The only solution to this problem is creativity. As we move further in the 21st century expect to see more and more innovative attempts to grab peoples attention.
Unless given to you at a bar on a night out (in which case they are probably taken home and framed) business cards are often folded up, put somewhere and never seen again. With the introduction of plastic business cards, however, it’s out with the fold and in with the new!
Business cards provide people with fundamental details such as your name and contact details, but what many businesses seem to forget is that they can also say a lot about your brand. Countless companies spend a fortune on fancy advertisements that do a great job of grabbing consumers’ attention, but they then proceed to hand out plain and boring business cards. Most forget how important it is to make a good first impression!
Business cards serve two main purposes: to make a networking connection to potentially gain business, and to provide the recipient with the means to refer your business to a friend. The problem with the latter is that traditional business cards tend to deteriorate more and more as they are passed on from person to person, and this is where plastic business cards come in!
So what are the key advantages to using plastic business cards?
Which of these two are you most likely to hang on to? Handing over a business card is often the first step in building a business relationship and, consequently, it is absolutely essential to leave a memorable and lasting impression on the customer. With regards to how plastic business cards look and feel, it goes without saying that they are head and shoulders above their paper counterparts.
When a customer walks away with your business card you want them, and whoever they show it to, to have a clear picture of the kind of business you are and to have a strong impression of the products or services you offer. Plastic business cards allow for a huge variety of finishes and provide a great way for you to stand out from the crowd.