The Impact of 12-12-12 The Concert for Sandy Relief
Robin Hood is the largest private poverty-fighting organization in New York City. In its 23-year history, it has distributed over $1 billion to organizations that have positively impacted the lives of low-income New Yorkers. Late last year, in the aftermath of Hurricane Sandy, Robin Hood was instrumental in organizing and staging 12-12-12 The Concert for Sandy Relief. The live broadcast from Madison Square Garden reached more than a billion people worldwide by airing on 34 U.S. networks and television feeds and by streaming online and on the radio airwaves… carrying performances by most of the world’s most renowned musical artists.
According to Robin Hood, the event is now one of the biggest charity events of all time, having raised more than $70 million. Also, as of late April, 100% of the Robin Hood Sandy Relief Fund has now been allocated to 391 different organizations, representing extraordinary efforts to provide critical support to all those affected by Hurricane Sandy.
In the weeks prior to 12-12-12, in the Brooklyn-based studio of creative force Juniper Jones, the discussions about promotions for the forthcoming concert event ramped up extremely quickly. In meetings between company founder and creative director Kevin Robinson and executive producer Susie Shuttleworth with executives from AMC Networks and Digital Arts, all the heartfelt sentiments and grand ambitions behind the initiative met with the reality of creating the cinematic content and materials that needed to be created “yesterday” to allow all the partners to begin promoting it.
“First, we developed the creative concept to drive the spot,” Robinson explained, referencing the content shown above, which is just one of over 1,000 custom versions created and delivered by Juniper Jones. “We then put together a fantastic team of designers, compositors, and editors to see this vision through. The team worked tirelessly with overnight shifts in order to deliver multiple versions of the finished job in time. It was a challenging, yet rewarding back and forth, and ultimately an honor to work on a project that would give aid to our neighbors and communities.”
To learn more about the Robin Hood Foundation and the disposition of the Sandy Relief Fund, please visit www.robinhood.org/rhsandy.
ATTIK.com Is All About Integration
The principals of global creative agency ATTIK are very proud to announce the relaunch of www.attik.com as a simple, engaging showcase presenting case studies for many of its most recent hallmark projects.
Focusing on ATTIK’s strengths as an integrated agency offering expertise in Branding, Advertising and Digital, the new website reflects the agency’s long tradition for conceptual design. In the words of ATTIK’s co-founder and executive creative director Simon Needham, “We have created a site experience where the work is center stage, and where the brand truths that we set out to communicate in our work shine through across all viewing devices and platforms.”
Part of the Dentsu Network, ATTIK is a global creative agency focused on developing integrated advertising, digital and branded experiences. Specifically, the agency’s expertise in strategic planning, design, advertising, production, client service and research has driven extraordinary success across most consumer product and service categories. Articulating corporate brand strategy and designing creative solutions for advertising, below-the-line and online media, ATTIK ensures target audiences are vitally connected to client brands.
72 more hours to submit to #BWSANFRANCISCO
SF-based instagram.com/Krylov and Melbourne-based instagram.com/MishoBaranovic are currently inviting submissions for a mobile photography art exhibit at 472 Gallery SF. The submission deadline is Monday, April 15.
“We are currently looking for great submissions, particularly black and white street shots of San Francisco. To submit, please upload your pictures taken with your iPhone or Android phone to Instagram (instagram.com/472gallerysf) and tag your photos #BWSANFRANCISCO and/or #JJ_BWSANFRANCISCO. This is a great opportunity to showcase your work at 472 Gallery SF, a contemporary art gallery in the heart of San Francisco focused on future media. Thank you and good luck with your submission.”
Scion Motivate Program Winners, Round I
Scion Motivate Winners, Round I
This week Scion announced the 10 talented and passionate young entrepreneurs who each won a Scion vehicle, Scion accessories, $10,000 and career mentoring as part of the Motivate program. The winners include a nonprofit music program leader, documentary filmmaker and a graphic designer, reflecting the competitive program’s focus on the creative arts community.
Launched in October as part of its “What Moves You” brand campaign developed with global creative agency ATTIK, the Motivate program drew applications from ambitious entrepreneurs across the country working in art, fashion, music and film. A panel selected 50 semi-finalists to participate in a three-day workshop last week in Santa Monica, Calif., with leading entrepreneurs covering topics such as growing sales, establishing a physical space and online development.
To learn more and ensure you’re notified when Round II opens, please visit scion.com/motivate/index.html.
Transparent House: San Francisco
When the international next-generation creative studio Transparent House launched in 2004, it began as a design visualization firm, creating 3D architectural renderings and animated walkthroughs of residential and commercial buildings. That led to 3D renderings of products, and producing videos for launch events and keynotes, which led to the studio offering complete branding services to a diverse client-base, from startups to Fortune 500 companies. Firmly believing that art makes the world a more gratifying place to live, the firm’s principals continue bringing refined aesthetics to each and every studio project. They also maintain an art gallery at their San Francisco studio, which attracts visitors from all over the world. You are invited to stop by any time, and also to visit them online at www.transparenthouse.com.
Callaway 2013 Campaign Unites Factory Design Labs and Leviathan
The principals of design-focused production studio Leviathan are very proud to detail their collaborations with advertising agency Factory Design Labs (www.factorylabs.com) on behalf of Callaway Golf Company. Supporting the launch of Callaway Golf’s new line of RAZR Fit Xtreme(TM) Drivers, X Hot(TM) Drivers, Fairway Woods and Irons, numerous TV spots and brand films have recently debuted on targeted media outlets and Callaway’s YouTube Channel. In each of these spots and product films, the full talents of Leviathan’s artists are evident, revealing the technology behind Callaway’s new products, adding on-screen visual elements that dramatize the action, creating the animated titles, end tags and mnemomics, and a great deal more.
Leviathan landed its first assignments for Factory Design Labs in 2011, and as a result of the studio’s craftsmanship on those high-profile projects, it was chosen as an official partner for design, CG and VFX for the agency’s 2013 campaign for Callaway. “Earning the opportunity to develop and apply extraordinary design and VFX solutions for Callaway is one of the most exciting things to happen for our company so far,” confirmed Leviathan’s executive producer Chad Hutson. “Knowing our contributions need to represent Callaway as the world-class leader moving into the future, we are pouring ourselves into perfecting the brand’s look across all media platforms.”
Further project information is available at www.lvthn.com.
“Hello World” says production studio Leviathan
LVTHN – Hello World from Leviathan on Vimeo.
Following a spectacular 2012, the principals of design-focused production studio Leviathan have recently unveiled a new wave of work, including their updated montage reel, at www.lvthn.com.
These updates highlight Leviathan’s latest works representing large-scale visual experiences across all media. Among them are projects for The North Face and Callaway via Factory Design Labs, for Kelley Blue Book via Doner, for Western Digital via R&R Partners, for Dodge via Union AdWorks, and for musical artists Amon Tobin, Skrillex and others. Thankfully, the considerable talents displayed here are earning considerable recognition. For example
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What motivates you?
ATTIK on location.
Global creative agency ATTIK has a long, colorful history of collaborating with Scion to reach young trendleaders and inspire them to follow their passions. The image above comes from the agency’s 2012 shoot for the tC Release Series 8.0, which was inspired by Troy Sumitomo of Five Axis Design (check out the spot here: youtu.be/o1U6BN75Ohg). If you’re into music, art or retailing, Scion wants to hear your plans and help you take them to the next level. Find out more at www.scion.com/motivate.
NATL’s New Corporate Identity, Website, Reel and Capabilities
The leaders of creative production company National Television (NATL) are very proud to announce the launch of their new corporate identity and website, as well as a new montage reel featuring 80 of the company’s most exciting and interesting projects from the past eight years, drawing from commercials, music videos, network IDs, promos and brand films. Our complete story also details the developments behind the launch of NATL’s New York studio last year, and provides an overview of the latest projects occurring on both U.S. coasts.
NATL Winter 2012 Montage from NATL on Vimeo.
Programmed by the talents at LA-based interactive design firm Loyal Design and designed by NATL’s Chris Dooley and David Chun, with additional creative and production input from Brumby Boylston, Brian Won and Jared Libitsky, the company’s new website presents NATL’s “greatest hits” in more depth, along with its latest news, press coverage, new projects, archives, social media links and more.
Asked about the new montage, Won expressed his pride over the wide range of work it reflects. “Using myriad techniques, we’ve been able to creatively problem-solve and come up with fresh and interesting approaches to a number of unique visual problems,” he said. “Some of our favorites include the robot in the Ogilvy video, the Unstuck campaign, the Comcast ‘Fancast’ commercial and our American Express ‘Play Doh’ spot. Each of these projects used a different technique, ranging from character animation, cel animation, and stop-motion to folded paper.”
NATL’s full news release appears here: bit.ly/NATL-UP
Project Runway Season 10 Promo
The Fan Favorite reality series “Project Runway” hosted by supermodel Heidi Klum featuring fashion celebrity Tim Gunn kicked is now back for its tenth season on the air. For the eighth year in a row, the hit show is nominated for the Emmy Award in the category of “Outstanding Reality-Competition Program,” and this season, Lifetime executives turned to the Emmy Award-winning creative production company Shilo and director Jose Gomez to lead the creation of its spellbinding on-air promos.
www.youtube.com/watch?v=QZa-VZ0w5XQ
“Our primary goal was to create something that would echo Project Runway’s high fashion roots, yet still be accessible to viewers,” Jose explained. “After much deliberation, the concept entitled ‘In and out of the spotlight’ was fleshed out with design and storyboards. We even filmed one of our staffers in our studio runway walking a la Heidi Klum for a motion test to show the full effect of our vision. It took about a month of designing, revising, and redefining our concept to create something that clicked for everyone, but the final result is everything we envisioned and more.”
To learn more about this project, please visit bit.ly/Runway12 or shilo.tv. For more on Project Runway Season 10, please visit mylifetime.com/projectrunway.
