Transformed by us under activity of the customer “east” saying which has sounded in a film “White sun of desert”, has laid down in a basis of a plot of a poster.
In a basis of idea the word-play and images has laid down. Deliberating that for us, for example, a sofa, we have come to conclusion that it it is possible to define one concept – “PLEASURE”. And if to concretize this concept and to coordinate to quantitative parameters of furniture (in our case with a sofa) it is possible to tell, that the sofa is “TWO 2 Metres of Pleasure! “