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All posts by thomasbouillot

IDEAS#23 – Packaging


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1948 Nike

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1948 is an old railway area rehabilitated in 2008 by Nike to make a retail location around the spirit of the Olympic Games in London in 1948. Here is two separate locations for the collection LeBron and Gyakusou as well as the global branding of the store. This is a work of the Soho agency Hotel Creative, which has made some other projects for Nike. Each of their works is realize with a great finesse and with a highly developed attention to detail.

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Film Institute Netherlands

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The branding for the Film Institute Netherlands is one of the great projects of graphic designer Mark Sloan. Originaly from the American West Coast, he officiated many years as Head of Design at Wieden+Kennedy Amsterdam and he is currently senior art director at TBWA\Media Arts Lab. To return to the identiy, the whole branding is based on the eye and its variation in pattern, a good judgment that change the usual symbolic of the camera, it’s good to focus again on the artist’s vision beyond of the machine

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IDEAS#22-Print

LEGO Office

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After the JWT NYC and the Fuzzco Offices, there is the LEGO offices in Copenhagen. Made jointly by Rosan Bosh and Rune Fjord, the objective was to design an interior that reflect the corporate values: cooperation and knowledge sharing. This is expressed by the reception which is also the coffee break area for employees. Were designed 13 meeting rooms each one with a different style. But the most important when you working at LEGO, it’s always have few bricks at your fingertips to express your creativity.

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Ray Lemon

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Ray Lemon is a German bar/restaurant that has entrusted his identity to the design agency Leibundseele. They have build the branding on the main themes: the yellow color and a fictional character “Ray”. The yellow choice comes from the original building color, it is accompanied for the branding and the website by a grey concrete pattern which give a very nice set. The studio also design the invitation cards with a complicated origami fending acompany with equally delicacy dish.

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Marc Johnson

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Here is the designer’s work of the hungarian Miklós Kiss for the visual identity of the french artist Marc Johnson, which has since evolved. The logo is based on the handwritten initial MJ, coupled to a series of lines between the different information. A simple but effective scheme.
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Loulou and Tummie

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Loulou and Tummie is a Dutch illustrator duo with a highly recognizable universe. Theirs pop color vectors drawing illustrate since few years lot of well-know magazine as Contagious, Monocle, Computer Arts or IBM think. A universe which recently used for a advertising campaign for Smart and Vodafone. You can find on their website the rest of their work and some product to buy.

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Holli Mølle

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Strømme Throndsen Design is talented multi award winning Norwegian studio for its work in packaging, visual identity and retail. Holli Mølle is a little organic mill in Norway, specializing in flour production and nutritious grain types. The visual territory mixting much as tradition as modern. The design is simple, the handwritten typography brings authenticity, while the acid colors contrast with the usual colors assign to flour. A nice work which win a Gold award by the European Design Award.

 
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Latitude

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Latitude is a young association (2010) based in Belgium and Italy, which focuses on urban planning, territorial research and design. Latitude aims to contribute to contemporary debate through research, but also through design projects. To support this project, the Italian agency Iknoki has developed a branding symbolizing the three topographic features: the level of land, water and nature. An original way to expose all the issues of urban planning and its vital role in the balance of our lives.

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IDEAS#21 – Logos

Manic Christmas Kit

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Here is the gift box of the Singaporean agency Manic at the moment of Christmas. For their clients, friends and prospects, the agency created a series of 25 box for a unit price of $200. I attach a great importance to the agency self-promotion, this exercise reflects the creativity of teams and can be an excellent way to differentiate themselves from competitor. Here, the result is superb. The agency itself bottling, silkscreening, creating boxes… A work that changes the eternal Photoshop/printer combo.

This bundle will produce the most magical effects — eternal youth; a keen nose to guide you to the nearest bar; an outstanding sense of humour; and an insatiable desire to be merry.

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Chartwell

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The very good website typographica has recently published a compilation of his favorite typeface of 2011. I was further amazed by the Chartwell type. Created by a New Zealand designer Travis Kochel, this type use the principes of ligatures to develop an OpenType font where numbers accompanied by other numbers formed all kinds of customizable graphics.

Chartwell is a tool for easily creating graphs in both web and print environments. In the format of a font, it utilizes OpenType to interpret and visualize the data. The data also remains editable, allowing for painless updates.

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Target Design Month

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I am currently in Minneapolis, Minnesota. State from which originated the fifth largest distributor US: Target (among other things behind Wal-Mart and Home Depot). Very active in the region, Target commissioned a visual identity with the team consisting of Andy Thieman & David Schwen to promote the “Target Design Month”. The usual red color of the brand been replaced to yellow and black, but preserves the same typography and minimalist spirit which participated in the success of the brand. You can see the applications of the logo in different parts of the city, in the Target Field, in stores and on the front of the headquarters of Target …
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GAS Jeans

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I discovered via a fan of the Facebook page of New Grids the Italian studio Thinking About, which produces outstanding websites. One of their works for the spring/summer 2012 collection brand jeans GAS was awarded by the FWA website. Available here, the experience offered is quite original in addition to being graphically very well executed. Do not hesitate to have wander on their beautiful website.

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