1948 Nike
1948 is an old railway area rehabilitated in 2008 by Nike to make a retail location around the spirit of the Olympic Games in London in 1948. Here is two separate locations for the collection LeBron and Gyakusou as well as the global branding of the store. This is a work of the Soho agency Hotel Creative, which has made some other projects for Nike. Each of their works is realize with a great finesse and with a highly developed attention to detail.
Film Institute Netherlands
The branding for the Film Institute Netherlands is one of the great projects of graphic designer Mark Sloan. Originaly from the American West Coast, he officiated many years as Head of Design at Wieden+Kennedy Amsterdam and he is currently senior art director at TBWA\Media Arts Lab. To return to the identiy, the whole branding is based on the eye and its variation in pattern, a good judgment that change the usual symbolic of the camera, it’s good to focus again on the artist’s vision beyond of the machine
LEGO Office
After the JWT NYC and the Fuzzco Offices, there is the LEGO offices in Copenhagen. Made jointly by Rosan Bosh and Rune Fjord, the objective was to design an interior that reflect the corporate values: cooperation and knowledge sharing. This is expressed by the reception which is also the coffee break area for employees. Were designed 13 meeting rooms each one with a different style. But the most important when you working at LEGO, it’s always have few bricks at your fingertips to express your creativity.
Ray Lemon
Ray Lemon is a German bar/restaurant that has entrusted his identity to the design agency Leibundseele. They have build the branding on the main themes: the yellow color and a fictional character “Ray”. The yellow choice comes from the original building color, it is accompanied for the branding and the website by a grey concrete pattern which give a very nice set. The studio also design the invitation cards with a complicated origami fending acompany with equally delicacy dish.
Marc Johnson
Here is the designer’s work of the hungarian Miklós Kiss for the visual identity of the french artist Marc Johnson, which has since evolved. The logo is based on the handwritten initial MJ, coupled to a series of lines between the different information. A simple but effective scheme.
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Loulou and Tummie
Loulou and Tummie is a Dutch illustrator duo with a highly recognizable universe. Theirs pop color vectors drawing illustrate since few years lot of well-know magazine as Contagious, Monocle, Computer Arts or IBM think. A universe which recently used for a advertising campaign for Smart and Vodafone. You can find on their website the rest of their work and some product to buy.
Holli Mølle
Strømme Throndsen Design is talented multi award winning Norwegian studio for its work in packaging, visual identity and retail. Holli Mølle is a little organic mill in Norway, specializing in flour production and nutritious grain types. The visual territory mixting much as tradition as modern. The design is simple, the handwritten typography brings authenticity, while the acid colors contrast with the usual colors assign to flour. A nice work which win a Gold award by the European Design Award.
Latitude
Latitude is a young association (2010) based in Belgium and Italy, which focuses on urban planning, territorial research and design. Latitude aims to contribute to contemporary debate through research, but also through design projects. To support this project, the Italian agency Iknoki has developed a branding symbolizing the three topographic features: the level of land, water and nature. An original way to expose all the issues of urban planning and its vital role in the balance of our lives.
