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Photography Exhibit Augments Reality With iPhone App

Screen Shot 2012 02 13 at 12.17.40 PM1 642x336 Photography Exhibit Augments Reality With iPhone App

Portuguese Artist Nuno Serrão recently unveiled a unique art exhibit which allows the visitor to experience each image, instead of merely viewing it. Entitled Project Paperclip, the exhibit is the first to use an iPhone app as part of the actual art experience.

Screen Shot 2012 02 13 at 9.41.53 AM Photography Exhibit Augments Reality With iPhone App

More at appdevice. Or test the concept at the website www.discloseprojectpaperclip.com



Project Paperclip, the first photography exhibition with augmented reality.

Project Paperclip is the first photographic exhibition to use Augmented Reality. The concept of Augmented Reality, utilizes a digital interface to permit the creation of a bridge between our universe and the digital universe, creating a mixed ambience in real time where the differentiation between these two realities is reduced. In this exhibition, this is brought about by using an iPhone, headsets and an application that is available on the Apple app store.

To make full use of this exhibition, visitors that have an iPhone 3 or above need to download Project Paperclip application, at the AppStore. Equipped with a headphones (the better the quality, the more immersive the simulation will be), switch on the App and follow instructions to activate the soundscapes.

The experience is unique each time it is activated as the algorithm utilizes real variables for its processing, such as: the time of day, the level of noise that exists in the room, your voice, the movement and localization of the user, amongst many others.

You can find more information and test the concept at: www.discloseprojectpaperclip.com



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Some of the lighting on the building has been done with a small flash-light (in one photo, a very camouflaged but very cool lighting source from my girlfriend’s camera lcd display).

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China USA 940x664 Unhate caimpaing from Benetton.

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The most amazing timelapse of all time.

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Since
2010-09-04 12:32:43

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