Interview with Premrudee Leehacharoenkul, one of the selected authors by the first creative call of What’s More Alive Than You™ whose shoes and bags collection is right now realized.
Interview with Premrudee Leehacharoenkul, one of the selected authors by the first creative call of What’s More Alive Than You™ whose shoes and bags collection is right now realized.
What’s More Alive Than You™ presents in these days its first PERMANENT COLLECTION showing as preview a series of shoes and bags designed thanks to the creativity of 15 young students and professionals unknown to the general public, but with great skills and talent. Among them not only fashion designers but also architects and product designers, who have accepted the multidisciplinary challenge offered by What’s More Alive Than You ™ by creating objects really special, suitable for those who want to stand out, with the spirit of this new Italian brand which offers wearable objects closer to the world of art and design than to the rules of traditional fashion.
This new brand and its ambitious project are recognized by the press about fashion, design and art of 72 countries. Several Universities around the world already involved their students in our creative calls launched several times per year for the design of the collections; among them 15 are already actively working together in partnership. There are already 45 people selected as authors of the artworks, some of them presented in the first PERMANENT COLLECTION and they come from 19 different countries. A project that started just over a year ago but is creating so much interest and curiosity in thousands of people who every day visit the institutional website.
We therefore wanted to ask one of the authors of the Selection ONE, whose artworks are right now part of the first PERMANENT COLLECTION, what she thinks and which idea she has about this new brand, thanks to her experience in this project.
The young fashion designer is Premrudee Leehacharoenkul, born in Bangkok 28 years ago; she is the author of a beautiful collection of women’s shoes and bags, inspired by nature and food.
- Tell us who you are and what are you looking for.
“I’m Premrudee Leehacharoenkul, From Thailand. I dedicate myself into accessories design and I’d love to share my passion in this field.”
- What about your education and your cultural context?
“I finished my bachelor degree in Industrial design and followed my dream in Accessories design field. I graduated my master degree in Accessories design at Domus academy, Milan last year. Currently, I just graduated another master degree in Footwear design at Polimoda, in Florence, Italy and I started working with an italian artisan shoe maker in Florence. Thanks to him I’m learning how the products are realized and how to become a shoe designer and shoemaker”.
- Which kind of perspective would you give to fashion thanks to your work?
“In my opinion, fashion is not just design, esthetic style, but also and especially a functional and sometimes artistic vision. To me every artwork has its own story and there is nothing can stop your imagination”.
- What do you think about the chance given by WHAT’S MORE ALIVE THAN YOU™, which allows you to turn your background into a career in designing accessories?
This is a very good chance for my life; I’ve seen my imagination turned in real artworks.
What’s more alive than you fulfilled and inspired my passion into the accessories design field, a project really stunning and stimulating, thanks to whose several cultures and trends mix togheter, where I could freely express myself, where I could see my dream came true, I hope the first one of several goals”.
- What about the name of the brand WHAT’S MORE ALIVE THAN YOU™? Do you think this brand name could reflect a contemporary idea of fashion?
I think the brand What’s more alive than you has its own character well defined and a clear objective. It could be a new perspective of fashion! Involving all people with new and fresh ideas, looking for everyone who wants to feel alive!
- What do you expect by the present and by the future?
I’d love to share my passion and develop my skills in a fashion footwear field. I plan to work and gain more experience in well-known fashion companies: my goal is to open my own studio and becoming a footwear master, integrating the fashion and artisanship. I would like to share my knowledge and experience with those interested in Footwear design field.
- What could you say to anyone who wants to join our creative calls?
Do not hesistate to take this best opportunity to share your passion and imagination!!
We could create together a new fashion…a contemporary fashion concept”.
THE FIRST PERMANENT COLLECTION
SELECTION ONE
IS ONLINE IN THE WEBSITE:
WMATY.COM
YOU CAN ASK OTHER QUESTIONS TO PREMRUDEE LEEHACHAROENKUL WRITING TO THE PRESS OFFICE WHAT’S MORE ALIVE THAN YOU™:
GIOVANNA PINESCHI
pressoffice@wmaty.com
PRESS OFFICE DIRECTOR
GUSEPPE REO
head@wmaty.com
WMATY.COM
—————————————————————-
WHAT’S MORE ALIVE THAN YOU®
shoes, bags and accessories from across the globe
ALL RIGHTS RESERVED | ITALIAN PRESS OFFICE – MILAN | STAFF OFFICE – PADOVA | ITALY
THIS FASHION-ART COMPANY IS ONLY ON THE WEB | WMATY.COM
Interview with Victoria Louise Geaney, designer What’s More Alive Than You™
PRESS RELEASE #17 OCTOBER 2010 – WHAT’S MORE ALIVE THAN YOU®
——————————————————————
Interview with Victoria Louise Geaney, one of the selected authors by the first creative call of What’s More Alive Than You™ whose shoes collection H.R.H. is right now realized.
What’s More Alive Than You™ presents in these days its first PERMANENT COLLECTION showing as preview a series of shoes and bags designed thanks to the creativity of 15 young students and professionals unknown to the general public, but with great skills and talent. Among them not only fashion designers but also architects and product designers, who have accepted the multidisciplinary challenge offered by What’s More Alive Than You™ by creating objects really special, suitable for those who want to stand out, with the spirit of this new Italian brand which offers wearable objects closer to the world of art and design than to the rules of traditional fashion.
This new brand and its ambitious project are recognized by the press about fashion, design and art of 72 countries. Several Universities around the world already involved their students in our creative calls launched several times per year for the design of the collections; among them 15 are already actively working together in partnership. There are already 45 people selected as authors of the artworks, some of them presented in the first PERMANENT COLLECTION and they come from 19 different countries. A project that started just over a year ago but is creating so much interest and curiosity in thousands of people who every day visit the institutional website.
We therefore wanted to ask one of the authors of the Selection ONE, whose artworks are right now part of the first PERMANENT COLLECTION, what she thinks and which idea she has about this new brand, thanks to her experience in this project.
The young fashion designer is Victoria Louise Geaney, born in London 23 years ago; she is the author of a beautiful collection of women’s shoes with floral theme, inspired by nature and that has the names of some of the Queens of England.
Read her interview to the following link:
www.wmaty.com/geaney/L_GEANEY_EN.pdf
—————————————————————-
You can ask other questions to Victoria Geaney writing to the Press Office What’s More Alive Than You ™:
Giovanna Pineschi
pressoffice@wmaty.com
Giuseppe Reo
head@wmaty.com
——————————————————————
WHAT’S MORE ALIVE THAN YOU®
shoes, bags and accessories from across the globe
ALL RIGHTS RESERVED | ITALIAN PRESS OFFICE – MILAN | STAFF OFFICE – PADOVA | ITALY
THIS FASHION-ART COMPANY IS ONLY ON THE WEB | WMATY.COM
The inventor’s What’s More Alive Than You® speaks about this fashion-art project
PRESS RELEASE #16 OCTOBER 2010 – WHAT’S MORE ALIVE THAN YOU®
——————————————————————
Interview with Mario Innocente, Chief Executive Officer What’s More Alive Than You™ – Wmaty srl
The project for the brand What’s More Alive Than You® was founded in 2004 by an idea of Mario Innocente, advertising and marketing consultant now the manager of Wmaty srl, which owns the brand.
The idea to involve people from all over the world in the design of fashion collections of shoes, bags and contemporary jewellery, is finding the interest of thousands of young students, designers and fashion designers who respond enthusiastically to the creative calls regularly launched all over the world by the Italian company.
After the success of the second creative call, which have selected 23 people and 2 professional studios from 12 countries, we do have some questions to the inventor of the project to better find out how the new fashion-art brand What’s More Alive Than You® wants to place itself into the market.
Read the interview to the following link:
www.wmaty.com/presskit4_en/PRESSKIT4_EN.pdf
You can ask other questions to Mario Innocente, founder and Chief Executive Officer Wmaty srl, writing to the Press Office What’s More Alive Than You ™:
Giovanna Pineschi
pressoffice@wmaty.com
Giuseppe Reo
head@wmaty.com
——————————————————————
WHAT’S MORE ALIVE THAN YOU®
shoes, bags and accessories from across the globe
ALL RIGHTS RESERVED | ITALIAN PRESS OFFICE – MILAN | STAFF OFFICE – PADOVA | ITALY
THIS FASHION-ART COMPANY IS ONLY ON THE WEB | WMATY.COM
ON AIR THE FIRST EXCLUSIVE COLLECTION WHAT’S MORE ALIVE THAN YOU®
We show exclusive the first PERMANENT COLLECTION WHAT’S MORE ALIVE THAN YOU®, made of selected artworks from the first creative call of July 2009.
The only collection of shoes and bags, Italian Made International Design®.
The production of the first PERMANENT COLLECTION lasted months and it was the result of a long search for materials by special texture, resistant, recycled or reused.
It also needed to manual and high-quality manufacturings, realized, in every stage, entirely in Italy.
GYOZA TWIST SHOES BY PREMRUDEE LEEHACHAROENKUL
PEBBLE BAG BY TOMÁS TRENCHARD
FLORAL SHOES COLLECTION BY VICTORIA GEANEY
This PERMANENT COLLECTION is the first real step towards a new perspective of fashion; it will be available online exclusively on WMATY.COM by next November with the second collection which will feature the new authors selected by the second creative call ended last June.
Below the link to the entire first PERMANENT COLLECTION WHAT’S MORE ALIVE THAN YOU® catalogue
www.wmaty.com/impaPressKit_en/IMPA_PRESSKIT_3_EN_OK.pdf
—————————————————–
If you do not know this revolutionary project fashion-art or if you need more information about this first PERMANENT COLLECTION, the press office WMATY is at your disposal for further informations.
Contact: Giovanna Pineschi – pressoffice@wmaty.com
ON AIR THE FIRST EXCLUSIVE COLLECTION WHAT’S MORE ALIVE THAN YOU®
We show exclusive the first PERMANENT COLLECTION WHAT’S MORE ALIVE THAN YOU®, made of selected artworks from the first creative call of July 2009.
The only collection of shoes and bags, Italian Made International Design®.
The production of the first PERMANENT COLLECTION lasted months and it was the result of a long search for materials by special texture, resistant, recycled or reused.
It also needed to manual and high-quality manufacturings, realized, in every stage, entirely in Italy.
RECYCLED SHOES BY LIZA FREDRIKA ÅSLUND
This PERMANENT COLLECTION is the first real step towards a new perspective of fashion; it will be available online exclusively on WMATY.COM by next November with the second collection which will feature the new authors selected by the second creative call ended last June.
Below the link to the entire first PERMANENT COLLECTION WHAT’S MORE ALIVE THAN YOU® catalogue
www.wmaty.com/impaPressKit_en/IMPA_PRESSKIT_3_EN_OK.pdf
—————————————————–
If you do not know this revolutionary project fashion-art or if you need more information about this first PERMANENT COLLECTION, the press office WMATY is at your disposal for further informations.
Contact: Giovanna Pineschi – pressoffice@wmaty.com
—————————————————–
NEW ARTWORKS OF THE FIRST COLLECTION WHAT’S MORE ALIVE THAN YOU®
Natalia Iliadi, Eva Papageorgiou-Marigli and Premrudee Leehacharoenkul are other designers selected by the first creative call WHAT’S MORE ALIVE THAN YOU® whose realized artworks are shown now.
Natalia Iliadi and Eva Papageorgiou-Marigli present togheter the project whereas Premrudee Leehacharoenkul, a designer we already introduced, presents another artwork of her collection designed for WHAT’S MORE ALIVE THAN YOU®.
NATALIA ILIADI
THIS IS ME
Thessaloniki – Greece, December 31, 1984
As a girl of five, routine fights with my mother were limited to: “These socks don’t match this outfit”. Since then I’ve been considering life as a role playing game. In order to play this game you have to choose a role and define it by first choosing your image. For me, every day is a challenge for a new identity, starting from what is known as my “look” (read also: personal image, appearance, apparel, kinesiology, attitude).
EVA PAPAGEORGIOU-MARIGLI
THIS IS ME
Athens – Greece, February 20, 1985
I was born in a normal hospital, I grew up in a normal city, in a normal house, with a normal family. One normal day I learned about numbers which I undoubtedly prefer over letters! I started playing with numbers, and suddenly they became distances and proportions. And I still remember the day that the big god called ” FORM ” came and connected the numbers! From that moment, nothing was normal anymore: I think I’m addicted to design!
THIS IS OUR ARTWORK – N BAG
This bag is a project based on counting: 8 pockets, 3 holes,1 bag and N ways to wear it! Due to the fact that, each time, the distance of the body part that it is used is different, there are N ways to wear it; no longer just around your arm or in your hand, but, and why not, also around your neck. An elegant way to combine a lady’s must-have with any clothes, any style, any time of day.
N-Bag is produced on summer and winter version. In the summer version was used a fabric of pure natural linen with two textures, coupled with a thin layer of paper which forms the support once worn. A series of 8 pockets of varying sizes in pure orange cotton featuring all products WHAT’S MORE ALIVE THAN YOU®. In the winter version the exterior of the bag is made of cashmere always coupled with a layer of paper that gives the artwork a wrinkle form.
PREMRUDEE LEEHACHAROENKUL
THIS IS ME
Bangkok – Thailand, October 6, 1982
Thai student with a product design background but with the passion for accessories.
In my opinion, shoes are pieces of art – they are not only functional, but also inspiring. My design is focused on creativity, experimentation and innovation. I’m fond of mixing different materials and I mixed and matched different kinds of materials and explored my ideas for shoes and bags.
THIS IS MY ARTWORK – GYOZA TWIST SHOES
Gyoza Twist has a particular shape in plan as in profile. The image is of a 1800s shoe, characterized by lightness, in contrast with the visual impact. Made entirely of natural tanned calfskin, thin and very soft, coupled with a leather lining inside always in the distinctive orange color. A wrapping shape, particular, very comfortable in fit which allows an easy walk, thanks to a heel of 50 mm and an ergonomic shape.
————————————-
WMATY press office is at your disposal for further informations.
Contact: Giovanna Pineschi – pressoffice@wmaty.com
Best regards
————————————
WHAT’S MORE ALIVE THAN YOU®
shoes, bags and accessories from across the globe
ALL RIGHTS RESERVED | ITALIAN PRESS OFFICE – MILAN | STAFF OFFICE – PADOVA | ITALY
THIS FASHION-ART COMPANY IS ONLY ON THE WEB | WMATY.COM
NEW CREATIONS OF THE FIRST COLLECTION WHAT’S MORE ALIVE THAN YOU®
We show you the second artwork of Premrudee Leehacharoenkul, a designer of the first collection WHAT’S MORE ALIVE THAN YOU®.
PREMRUDEE LEEHACHAROENKUL
THIS IS ME
Bangkok – Thailand, October 6, 1982
Thai student with a product design background but with the passion for accessories.
I’m currently working on a shoes project for my thesis in Milan, Italy. In my opinion, shoes are pieces of art – they are not only functional, but also inspiring. My design is focused on creativity, experimentation and innovation. I’m fond of mixing different materials and I mixed and matched different kinds of materials and explored my ideas for shoes and bags.
THIS IS MY ARTWORK – TEMPORARY NIGHT
THIS IS MY ARTWORK – TEMPORARY NIGHT
The reflections of the moon, night lights and the shadows inspired Premrudee’s artwork; we present this author for the second time with a clutch bag. A rigid tubular form, enriched by wiggly puffs makes TEMPORARY NIGHT timeless.
The central form of this lightweight clutch (only 150 gr) is a cylinder with an opening at the top. A single panel, whose structure is formed by 32 thin tubes Alutex, an aluminized fiberglass fabric product with excellent technical and aesthetic qualities, particularly used in the design and furnishing. The tubes are bond with a particular embroidery and lined with black silk embroidered with tubes and curled at the tips.
The panel is then rolled around two discs, left open with the top opening. A structure elegant and at the same time extremely resistant to hits, temperature and weather.
Style and materials merged together for a fashion-tech artwork.
————————————————————————–
WMATY press office is at your disposal for further informations.
Contact: Giovanna Pineschi – pressoffice@wmaty.com
We will keep you constantly up-to-date on the progress of the WHAT’S MORE ALIVE THAN YOU® project.
Best regards
————————————————————————–
WHAT’S MORE ALIVE THAN YOU®
shoes, bags and accessories from across the globe
ALL RIGHTS RESERVED | ITALIAN PRESS OFFICE – MILAN | STAFF OFFICE – PADOVA | ITALY
THIS FASHION-ART COMPANY IS ONLY ON THE WEB | WMATY.COM
NEW CREATIONS OF THE FIRST COLLECTION WHAT’S MORE ALIVE THAN YOU®
We introduce you Claudia Civilleri, another designer of the first collection WHAT’S MORE ALIVE THAN YOU®.
CLAUDIA CIVILLERI
THIS IS ME
Palermo – Italy, January 31, 1986
My training clearly expresses the two fundamental sides of my professional character – a degree in Industrial Design at the University of Palermo and graduation in Design of Shoes and Accessories at the European Istitute of Design (IED), Barcelona. I always try to combine artistic creativity with industrial rationality. I like to merge forms and contaminate fashion with other forms of art.
THIS IS MY ARTWORK – UP SHOES
Claudia Civilleri’s UP SHOES is a very interesting project. The original idea involved the creation of models with polyurethane mould, but agree with the author, we have preferred a different process to ensure a higher quality of the finished product in terms of ergonomics and stability.
To copy the swelling obtained with the plastic materials, an embroidery machine of the seventies has been found again in a basement, a machine able to sew the strips of two-tone leather, with no visible seams and at the same time, entering expanded material into one of the two colors, creating bulges.
The shoe does not have separate upper and lining, but it is a unique piece. Also outside these are one piece, seamless and blocked just in front. In this way the product is very light and, despite the height of 105mm, the walk is not compromised at all.
A soft, comfortable and elegant object, but at the same time funny and ironic also able to mix style with industrial technology, simplicity of materials with the construction complexity.
————————————————————————–
For more informations the WMATY press office is at your disposal.
Contact: Giovanna Pineschi – pressoffice@wmaty.com
Best regards,
Giuseppe Reo
————————————————————————–
WHAT’S MORE ALIVE THAN YOU®
shoes, bags and accessories from across the globe
ALL RIGHTS RESERVED | ITALIAN PRESS OFFICE – MILAN | STAFF OFFICE – PADOVA | ITALY
THIS FASHION-ART COMPANY IS ONLY ON THE WEB | WMATY.COM
THE FIRST COLLECTION WHAT’S MORE ALIVE THAN YOU® IS GOING ON!
WHAT’S MORE ALIVE THAN YOU® presents in these days other artworks of the first PERMANENT collection.
Liza Fredrika Åslund is another pioneer of the revolutionary perspective of fashion.
THIS IS ME
LIZA FREDRIKA ÅSLUND
Nyköping, Sweden March 20, 1980.
I studied fashion at the Danish Designschool in Copenhagen, where I’m also living right now. I love to go running in the Swedish forest with my dad and to solve crossword puzzles. In my designs, I like to build things, combine them together, and I also like boring things, boring colours, and boring materials.
THIS IS MY ARTWORK – RECYCLE SHOES
A simple project, but complex construction, requiring the intervention of expert hands to build the entire structure of the shoe and in particular of the heel.
The upper is made of goatskin natural tanned and elastic that has led to make the point plateau with a single piece. The heel is composed of pieces of wood used for the construction of chairs and tables. The wooden parts are properly cut and mounted by hand one by one on an iron pin, painted, dyed and securely fastened to the heel of the shoe as to compose a single body. These wooden heels are so different from one another by being built entirely by hand.
The height of the shoe is 120mm, made with an ergonomic shape, patented by WHAT’S MORE ALIVE THAN YOU® that provides incomparable comfort, thanks to a better weight distribution on the ground while walking.
The Liza Fredrika Åslund’s RECYCLE SHOES will be available in three models with a single color for each model, all characterized by the special orange lining.
————————————————————————–
For more informations the WMATY press office is at your disposal.
Contact: Giovanna Pineschi – pressoffice@wmaty.com
We will keep you constantly up-to-date on the progress of the WHAT’S MORE ALIVE THAN YOU® project.
Best regards,
Giuseppe Reo
————————————————————————–
WHAT’S MORE ALIVE THAN YOU®
shoes, bags and accessories from across the globe
ALL RIGHTS RESERVED | ITALIAN PRESS OFFICE – MILAN | STAFF OFFICE – PADOVA | ITALY
THIS FASHION-ART COMPANY IS ONLY ON THE WEB | WMATY.COM
SAVE THIS PAGE ON YOUR DESKTOP AND PRINT IT ONLY IF NECESSARY. THANK YOU!
WHAT’S MORE ALIVE THAN YOU AND THE DESIGN OF ITS COLLECTIONS
WHAT’S MORE ALIVE THAN YOU® presents in these days other artworks of the first PERMANENT collection.
Akiko Tanakashi is another pioneer of the revolutionary perspective of fashion.
AKIKO TANAKASHI
THIS IS ME
Tokyo – Japan, September 28, 1979
My name is Akiko. I was born near Tokyo thirty years ago. When I was a child i wanted to be a scientist and travel around the world, then one day my grandmother made me a dress from a seamstress friend of hers. Seeing this person drawing, cutting and sewing clothes made me take the way of design. I like history and traditions, too, i love old objects and antique prints, but also very modern things. When i think of objects i always try to mix modern feelings with ancient tradition. To me, this means giving continuity to history. My project reflects these wishes of mine and this is the first time i have drawn fashion accessories.
THIS IS MY ARTWORK – MYJABA MONEY
Akiko is inspired by an ancient japanese coin for your first experience as bag’s designer.
The first idea was a mix of iron, silver and precious leather and, as final result, he obtains a small sculpture.
The shape is not exactly circular but it is drawn on paper and transferred on the material which, in the original version, becomes the bark of tree, used to give more value to the sculptural aspect of the artwork.
This simple and essential money-bag was made focusing on the processing of the materials. The bag turns around a bracelet made of burnished aluminium and half covered with a bath of silver 925. The bracelet is all handmade to get a rough and aged appearance and then silvery and tumbled to round every edge off in an irregular way.
The tabs of the slide are made of a thin sheet of burnished and silvery aluminium one by one by hand.
The body of the bag is a special bark which comes from Uganda. The material is taken stripping the trunk of the tree to obtain strips of material. Then these are assembled together to form panels of a size that these can be used both for accessories, clothing and furniture. As for the cork trees, these plants regenerate the bark and then the process repeats itself. The type of bark used for MYJABA was coated with a special latex material in order to provide good resistance to water and to abrasion.
The bag has two dimensions both wearable on wrist as a real bracelet, and the Big one, has also a leather lace that allows you to carry as clutch or on shoulder. You could wear it in a unique way keeping the bracelet as the Discobolus would like.
For more informations the WMATY press office is at your disposal.
Contact: Giovanna Pineschi – pressoffice@wmaty.com
We will keep you constantly up-to-date on the progress of the WHAT’S MORE ALIVE THAN YOU® project.
Best regards,
Giuseppe Reo
————————————————————————–
WHAT’S MORE ALIVE THAN YOU®
shoes, bags and accessories from across the globe
ALL RIGHTS RESERVED | ITALIAN PRESS OFFICE – MILAN | STAFF OFFICE – PADOVA | ITALY
THIS FASHION-ART COMPANY IS ONLY ON THE WEB | WMATY.COM
