This year The Viral Factory has prepared an online video to attract attention to the Earth Hour, which is 2 days from now, with a viral video that is controlled with your light switch. Yes, when you turn off the lights in your room the video goes dark and when you turn back on the video turns back to normal. Try for yourself and see. It is actually quite fun and I believe, it will attract attention from the video watching, game playing, viral loving people, who are not so much aware of–nor interested in–environmental and social activism.
See the video here.