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Sell a Story, Not a Brand

Throughout time there have been many kinds of advertising strategies, and as these practices evolve we have found out the things that work, and the things that do not. The tendency to make the consumer feel more worthy if they have a particular product, for example, has proved to be very effective.

At the same time, making a consumer feel bad about themselves has also been found to work very well, although the former of these two methods is more positive. When testing the effectiveness of selling a brand versus selling a story, we found that the latter of the two is much more efficient. Here are the reasons why.

Stories inspire people

sell a story Sell a Story, Not a Brand

Similar to praising customers, telling stories has a positive effect. If a story is well told, it can have the potential to touch many people. If a story is related to a cause or issue, then there is a high chance that those viewers will feel encouraged to share the information with anyone that they know. Word of mouth is still, in this day and age, one of the most powerful (if not the most powerful) methods to spread the word. Besides people buying the product, that’s the most important thing to your brand’s success.

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FUUT | under-Desk Foot Hammock

fuut under desk foot hammock large 650x433 FUUT | under Desk Foot Hammock

Fuut is a foot rest that you attach to your desk, instantly providing a slacking mood when needed.

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Creative mouth art | Laura Jenkinson

LAURA JENKINSON mouth art feeldesain03  Creative mouth art | Laura Jenkinson

Creative Mouth Art by London-based make up artist Laura Jenkinson that creates funny comic characters as Shrek, Nemo, Taz, Popeye and many others. You can find all collection in her Instagram page.

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Career R.I.P. – A Tribute to our Passed Heroes whose Careers have sadly left us

careerrip tshirt 01 650x434 Career R.I.P. – A Tribute to our Passed Heroes whose Careers have sadly left us

CareerRIP is a tribute to our passed heroes whose careers have sadly left us. We celebrate their brightest hours through a series of limited edition T-shirts. At CareerRIP we are a family, and it takes all of us to remember not to forget. Tweet using #CareerRIP with loved ones you’d like us to pay homage to.”

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12 Benefits of Co-working Spaces

Working at home, in a cubicle, or at a café all have their own perks. Working at home allows you the freedom to not have to leave the house, a cubicle helps you to focus on your work, and a café allows private work time in a relaxing environment, plus coffee. However, there are also downsides to these as well: at home, you may succumb to lazy behavior, and in a cubicle one can become antisocial. A café may have all the resources you need, but you may feel it necessary to buy something every time you work.

A co-working space, however, solves all of these problems. Why, you may ask?

Coworking 12 Benefits of Co working Spaces

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20 Reasons You Should Start Your Business Now!

So you have a dream, but may you be too afraid to pursue it. A dream to start a business can be particularly scary, because in some cases your financial security depends on it. Whether or not you may realize it, thoughts like these are based on fear. After all, your dream is unique and important to you, so you should not push it away. Here are 20 reasons why you should start your business now.

business 20 Reasons You Should Start Your Business Now!

Do not let fear run your life

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Funny Lipart featuring Comic Characters by Make Up Artist Laura Jenkinson

Funny Lipart featuring Comic Characters by Make Up Artist Laura Jenkinson 2014 01 650x642 Funny Lipart featuring Comic Characters by Make Up Artist Laura Jenkinson

London-based Hair and Makeup Artist Laura Jenkinson did some funny Lipart featuring Comic Characters like Shrek, Cartman from South Park, Baby Stewie from Family Guy, Popeye or Mr.T.

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Barisieur. The Coffee-Making Alarm Clock

the barisieur alarm clock 13656 600x499 Barisieur. The Coffee Making Alarm Clock

Coffee is one of life’s little pleasures. A mild energy booster and a delicious treat, coffee can have magical effects on those of us who struggle with early mornings or… dreadful hangovers, turning us from zombies into clear-minded and perky people.

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Nightmare Playgrounds: The Worst and Scariest Playgrounds of All Time, Part 2

401 Nightmare Playgrounds: The Worst and Scariest Playgrounds of All Time, Part 2

These (Part 1) creepy masterpieces of sculpture and landscaping can be found in playgrounds not only in Russia (even though this is where the majority of photos come from) but also in China, East European Countries, and even in the US – anywhere the grass-roots creativity goes bad and the bad taste gets promoted, often unintentionally.

Don’t get me wrong, I’m all for dreaming up bizarre stuffs for kids, and some of the sculptures shown here might be considered as downright fascinating; but others are… well, ugly as hell.

And… not just kids, but some more impressionable adults can be psychologically scarred from letting these monsters into their dreams and thinking too much about them. In some cases, a visit to such a playground can even be considered as an insurable hazard – leading to some successful lawsuits (just kidding).

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Nightmare Playgrounds: The Worst and Scariest Playgrounds of All Time, Part 1

1148 Nightmare Playgrounds: The Worst and Scariest Playgrounds of All Time, Part 1

These creepy masterpieces of sculpture and landscaping can be found in playgrounds not only in Russia (even though this is where the majority of photos come from) but also in China, East European Countries, and even in the US – anywhere the grass-roots creativity goes bad and the bad taste gets promoted, often unintentionally.

Don’t get me wrong, I’m all for dreaming up bizarre stuffs for kids, and some of the sculptures shown here might be considered as downright fascinating; but others are… well, ugly as hell.

And… not just kids, but some more impressionable adults can be psychologically scarred from letting these monsters into their dreams and thinking too much about them. In some cases, a visit to such a playground can even be considered as an insurable hazard – leading to some successful lawsuits (just kidding).

Continue reading “Nightmare Playgrounds: The Worst and Scariest Playgrounds of All Time, Part 1” »

Nomad Collapsible Hot Tub

nomad collapsible hot tub large 650x864 Nomad Collapsible Hot Tub

The Original Nomad Collapsible Tub is extra portable, bring it camping or set it up in your own backyard. We designed our tub to be easy to set up and get soaking. (We recommend and use a Honda WX10 portable water pump that is capable of filling the Nomad tub in 10 minutes).

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“Happy Little Bad Guys” – Illustrations Of Pop-Culture’s Most Infamous Bad Guys

Happy little bad guys by Florey 2014 01 Happy Little Bad Guys   Illustrations Of Pop Cultures Most Infamous Bad Guys

Looking at Melbourne-based graphic designer Florey’s illustrations of pop-culture bad guys are guaranteed to put you in a good mood, even if you are not a fan. Aptly called ‘Happy Little Bad Guys’, the characters are seen marching, looking positively cheerful. The illustrations are quite comprehensive, with characters ranging from comic baddies like Magneto, the Joker to film horrors such as Chucky and Beetlejuice.

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The World’s Best Amusement Parks

park 1 The Worlds Best Amusement Parks
Summer is still not over, which means there’s still plenty of time to gather up some family and friends, and hit one (or all) of our picks for the 15 best amusement parks in the world.

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Meet Chango: The Swaggiest And Most Handsome Pit Bull On Instagram

Meet Chango The Swaggiest And Most Handsome Pit Bull On Instagram 2014 01 Meet Chango: The Swaggiest And  Most Handsome Pit Bull On Instagram

Like most pet owners, Evelyn Ramirez and Juan Manuel enjoy posting adorable photos of their pit bull on Instagram. However, their photos seem to be gaining traction online, thanks to their pet’s dapper get-ups. Chango Leon, a 5-year-old pit bull that was saved from a pet shelter by the couple, is featured in various outfits that could make other style bloggers on Instagram envious with its effortless sartorial choices. Often sporting a calm look, Chango poses gamely for the camera while its owners dress it up in stylish combinations of shades, jackets, shirts, and hats.

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Rejected Emojis You Won’t Forget

rejectedemojis 1 620x Rejected Emojis You Won’t Forget
If you are an avid user of emojis, you may have wanted to express something in the past but did not not have the available emoji to do so. These are the best rejected emojis that don’t exist but definitely should. You can find rejected emojis like a man screaming at a spider, crying in the shower, a happy fart or my favourite, a talking pizza.

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