Robin Hood is the largest private poverty-fighting organization in New York City. In its 23-year history, it has distributed over $1 billion to organizations that have positively impacted the lives of low-income New Yorkers. Late last year, in the aftermath of Hurricane Sandy, Robin Hood was instrumental in organizing and staging 12-12-12 The Concert for Sandy Relief. The live broadcast from Madison Square Garden reached more than a billion people worldwide by airing on 34 U.S. networks and television feeds and by streaming online and on the radio airwaves… carrying performances by most of the world’s most renowned musical artists.
According to Robin Hood, the event is now one of the biggest charity events of all time, having raised more than $70 million. Also, as of late April, 100% of the Robin Hood Sandy Relief Fund has now been allocated to 391 different organizations, representing extraordinary efforts to provide critical support to all those affected by Hurricane Sandy.
In the weeks prior to 12-12-12, in the Brooklyn-based studio of creative force Juniper Jones, the discussions about promotions for the forthcoming concert event ramped up extremely quickly. In meetings between company founder and creative director Kevin Robinson and executive producer Susie Shuttleworth with executives from AMC Networks and Digital Arts, all the heartfelt sentiments and grand ambitions behind the initiative met with the reality of creating the cinematic content and materials that needed to be created “yesterday” to allow all the partners to begin promoting it.
“First, we developed the creative concept to drive the spot,” Robinson explained, referencing the content shown above, which is just one of over 1,000 custom versions created and delivered by Juniper Jones. “We then put together a fantastic team of designers, compositors, and editors to see this vision through. The team worked tirelessly with overnight shifts in order to deliver multiple versions of the finished job in time. It was a challenging, yet rewarding back and forth, and ultimately an honor to work on a project that would give aid to our neighbors and communities.”
To learn more about the Robin Hood Foundation and the disposition of the Sandy Relief Fund, please visit www.robinhood.org/rhsandy.
Remember being a kid and wishing you had a spy camera? I know I did. Heck, even my kids still do it. There is just something about sneaking around, being a stealthy ninja spy, that excites us as a kid (and as a adult geeky man child) to no end. As a child of the late 80′s and early 90′s there were not too many “cool” items that could be used as spy gear compared to today. We would be lucky if we could just pretend that our pen was snapping secret shots of the cat eating its food out of the dish, or getting stuck in the toilet. These days… we actually have this stuff!!
Directed by Maxwell Schiano
Produced by: B. Charles Johnson
Stylist: Katerina Simonova
Hair & Makeup: Jakob Sherwood
Cinematography & Lighting: Maxwell Schiano & B. Charles Johnson
Models: Romana Chuda at Muse Model Management & Ben Waddell at New York Model Management
Stylist Assistant: Marciano Ramirez
Music by: Alek Fin – Waiting Like A Wolf (Robot Koch Rmx)
Check out other work by Maxwell Schiano at www.perpetualmotion.me
Perpetual Motion 2013
As new techniques and trends can be seen in logo design that help to create good logo concept. Today we are showing two quick guides to create logo designs.
Visit Branding Guide section to see full examples of corporate stationary and logo design inspirations.
Akos Venesz Logo
By: Akos Venesz
Xylo is the greek word for wood
The hard fibrous material that forms the main substance of a tree or shrub. Such a material when cut and used as timber or fuel
This is a plain description. Reality is even bigger than just a few lines put together next to each other. That’s because the material is alive; It has an odour, breathes and ages with you, as everything around us in this world. These are facts that the Mediterranean people understand since they are surround by nature and live in a different pace with her.
We wanted to overtake plain descriptions of books, that may distract us from that alive material. We wanted to live with the material, we wanted to hear the story from its side, by working with it. Thus, we explored wood’s behaviour by starting with small handcrafted artefacts and simple constructions. That is how we spent two and a half years of creative activity.
There are times where a simple morning thought, is enough to change everything you take for granted.
The way you live your life, your work, the way you perceive things, your state of mind, in general. We where lucky enough to witness a morning as such.To feel the sun’s warm light shaping you and instantly an idea being born that very moment. That same moment, where sun dazzles you with its brightness. Since that morning our decision in making wooden eyewear was perfectly clear. So obvious, that since is the centre of any activity, thought and philosophy of ours.
We started handling and shaping wood in various ways, learning new techniques and procedures. As we were training ourselves, wood started to train and educate us in its terms and ways.
We are thankful for every piece of knowledge we extracted from this process and proud of our creations. So, we place back the results of our passioned labour where we first envisioned them, in front of the sun.
We choose carefully the lumber we use and we refine it by hand, while choosing our lenses so that they satisfy the criteria of the E.U. (En 1836) and the U.S.A. standards (ANSI Z80.3). Of course, our final outcome will be able to accompany its user for a long time. With this having in mind, our lenses are polarized for a relaxed use, protecting from UVA UVB radiation, featuring an exterior scratch resistant coating and interior anti-reflect coating also, so that the inside reflections are avoided. An important feature that we managed to incorporate to our designs, is that our lenses are replaceable.
We believe in crowdfunding. We think that is a unique, fair and democratic way of funding new ideas, against the backdrop of a failing economy. Thus we started our campaign on indiegogo. The reason is simple: all the amount that will be gathered from the funding process, will support our tries in making Xylo a new eyewear brand and building in into a viable company.We consider your funding, a great help and a little step towards our goal. igg.me/at/xyloeyewear/x/3274911