Vitra Mi Casa VolB:: The Raw Concrete Showroom


The Vitra showroom in Sao Paulo is free of detailing, the raw concrete is visible throughout, with even the construction workers’ chalk markings left intact inside. One of the facade is an expose steel frame, that normally used to reinforce concrete. Read more here!

Sodium Magazine #3 issue – Online Now!

Sodium Magazine Cover

The 3# issue of Sodium Magazine is now online featuring artists and designers from all around the world.

Go check the website and submit your work!

HUGO Create Round 15: Pop Art & The City

HUGO Fragrances is pleased to announce a new round of the international HUGO Create contest and invites creative people from all over the world to participate in Round 15: Pop Art & The City.

Celebrate your favorite (part of the) city with a pop art tribute. Visualize your best-loved places and spaces in the vivid tradition of Jasper Johns, Richard Hamilton and Peter Blake. Pop art is marked by a fascination with popular culture and a strong visual impact, so give your urban graphics an Andy Warhol or Keith Haring style pop art bent. Make collages using photos or illustrations of architectural and historical landmarks or add enlarged Liechtenstein dots to your favorite city panoramas and don’t forget to include the HUGO Man bottle!

The deadline for entries is June 30, 2010. Winners announcement: August 1, 2010

Notre Jour Viendra – Teaser

Notre Jour Viendra - Teaser

Watch the teaser of the first movie of Roman Gavras “Notre Jour Viendra” after his music-video for MIA, on Le Blog de Yoland.

FIRST ARTWORKS REALIZED BY WHAT’S MORE ALIVE THAN YOU®

PRLE017�

From the first creative call, closed on July 2009, WHAT’S MORE ALIVE THAN YOU® presents the first artworks realized thanks to those who have believed in our project and now can see a dream come true and ideas shape up.

Premrudee Leehacharoenkul and Akahito Shigemitsu are two of the 15 pioneers of this innovative concept of fashion.

THIS IS ME.
PREMRUDEE LEEHACHAROENKUL
Bangkok – Thailand, October 6, 1982
Thai student with a product design background but with the passion for accessories.
She is currently working on a shoes project for her thesis in Milan, Italy. In her opinion, shoes are pieces of art – they are not only functional, but also inspiring. Her design is focused on creativity, experimentation and innovation. She is fond of mixing different materials. and she mixed and matched different kinds of materials and explored her ideas for shoes and bags.

THIS IS MY ARTWORK – SUSHI COVER
Sushi Cover is made with a particular anatomical shape that keeps the style giving a strong comfort footwear.
The profile of the shoe has no heel, but a slight rise in thermoplastic material, which acts as a shock absorbing soft and provides a comfortable walk, accompanied by the elegance of the form.
Inspired by sushi, for the exterior a really soft and very thin skin of a kangaroo has been chosen, but characterized by high resistance to abrasion, the same one, with other thicknesses, used for motorcycle clothing.
In the inner part a race skin has been added to the lining of goat skin. The special texture of this leather has some very smooth spherical bulges which, in contact with the foot, bring a light massage effect.
The construction of the upper is performed manually for what concerns the tip of the shoe, which has a clear acetate insert that creates the opening and ensures an optimal fit. The sole is made of a whole piece of natural and glossy leather shaped.
The silhouette of the shoe emphasizes the Premrudee’s design and makes this artwork a real sculpture.

Artworks will be available in unisex models and for sale exclusively online at WMATY.COM

The artworks WHAT’S MORE ALIVE THAN YOU® are marked by orange present within each model.

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The second creative call is on air until June 18.

You can download the announcement at http://www.wmaty.com

For further information please contact:
pressoffice@wmaty.com

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WHAT’S MORE ALIVE THAN YOU®
shoes, bags and accessories from across the globe

ALL RIGHTS RESERVED | ITALIAN PRESS OFFICE – MILAN | STAFF OFFICE – PADOVA | ITALY
THIS FASHION-ART COMPANY IS ONLY ON THE WEB | WMATY.COM

Editorial Work by Neda Abghari

Amazing editorial work by Neda Abghari seen on Whitezine

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Amazing Carpentry Craftmanship: The Diamond Sideboard by Boca do Lobo

As a crown jewel to represent Boca do Lobo‘s reputation as a furniture jewelers, the Diamond Sideboard features facets similar to the round brilliant cut, used for diamond, with two highly sculptured doors leading to a gold leaf interior with shelving and two drawers. More info & pics on Diamond Sideboard here.