Science World dazzles with 22-karat billboard

See the making of the 22 Karat Gold billboard here via Vimeo:

Created by Vancouver’s Rethink Communications, this is all part of Science World’s latest summer exhibit, Treasure!, which opened May 7 at the TELUS World of Science.

The golden board is the first of its kind anywhere in the world and took four weeks of painstaking work by Canada’s top gilder, Brian Dedora.

“The first time they asked me, I thought they were mad,” says Dedora, who usually spends his time gilding vaulted cathedrals or modern works of art. “I’ve never done anything quite like this. I’ve spent the last three years of my life gilding the Ukrainian National Church in Toronto.”

Science World is banking on the timeless appeal of the mesmerizing metal. “It’s the kind of interactive, inspiring message we love sending out,” says Suan
Teo, director of marketing of Science World. “As soon as Rethink showed us this idea, I couldn’t wait to see it in real life. It’s a great example of how fun and exciting science can be.”

And the price tag? Rob Tarry, a creative director at Rethink, estimates the board cost close to $11,000 for the gold and time spent on it. “But compared to the
crazy high price of a TV ad, this is a deal. Plus, who needs another TV ad? The way this board captures the light is almost magic.”

The board comes complete with its own full-time security guard, and will remain up until Friday.

If diamonds are more your thing, Rethink has crafted another board at the 1200 block of Powell St at Clark Drive encrusted with more than 9,000 diamonds (not real this time, sorry), arranged to spell “Diamonds aren’t all that rare.”

The board is now available for public viewing at Science World.

The Beauty of Sunset: 40 Gorgeous Photographs

Sunset is one of the most beautiful daily sights. Although they occur every day, the quality and majesty of a given sunset depends largely on the amount of clouds, the amount of particulate matter in the air, the angle of the sun, and the location. Every so often, all the variables come together just right, and a beautiful sunset is born.

This post showcases the intrinsic beauty in sunsets, by bringing together 40 gorgeous photographs for your viewing enjoyment. Each was hand-picked for the perfect balance of colors, contrast and scenery.

Le Parfum Illustrée

Another hot ad before the World cup

Axe new fragrance play 2010 in reference to the upcoming FIFA World Cup. enjoy!

Watch the commercial here

accept and deny

Tim Byrne | Industrial Glass & Barn Wood Desk

The work of Tim Byrne reflects a sculptural approach to redesigning function to powerful objects. He creates relevant modern forms that reflect a personal statement of innovation confidence and style. One of our favorite pieces from Tim is this glass and barn wood adjustable table/desk. More images and info here!

Tin Salamunic

Bil Zelman Photography

Dutch Football Federation T-shirt

Firefly Interactive Environment | Shanghai World Expo 2010

Produced by Kkristen and Vincent Moreau, Firefly is currently presented at Shanghai World Expo 2010, as a part of lighting design of the Urban Best Practices Area. Firefly is an interactive lighting that reacts to human behavior like a cloud of glowing insects. Watch the video and see more images here!

Lucas | My first Surfdocumentation

2 days with Lucas Levezac… my first surfdocumentation, … Hope you
all like and share it.. Thanks for your support..

More under

Hard Graft | Beautiful Felt & leather Tilt iPad Case

Our favorite purveyors of fine lifestyle accessories, Hard Graft, recently released their latest addition to their already beautiful lineup of felt and leather cases. More images and information here.

The Polymer Musings of Meredith Dittmar

Meredith Dittmar is an artist who lives in Portland OR. Looking at his sculptures is like entering a whole new world…
More on

Yellow Black and White

The last collection of Yellow Black and White are available. Learn about on Grafitee.

Insecurity Envelopes- How Secure Your Envelopes are?

The idea is just brilliant! Insecurity Envelopes are a series of laser-cut envelopes that JK Keller developed based on the patterns printed inside security envelopes. More pics after the jump!