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Released: June 2009
Agency: FRED & FARID
Category: Non-alcoholic drinks
Title : Lazy Good
Agency : FRED & FARID, PARIS
Creative Directors : Fred & Farid
Copywriters: Fred & Farid, Nicolas Lautir, Baptiste Clinet
AD : Nicolas Lautir, Baptiste Clinet
Advertisers supervisor : Hugues Pietrini, Emilie de Fautereau
Account supervisor : Emmanuel Ferry, Helene Camus
TV Producer : Alexandra Marik
Production Company : Big Production
Director : The Terri Timely
Designer: Yurko Gutsulyak
Firstly, it is a corporate product that is supposed to be an interesting present creating a festive mood. Functionality and unique idea should be combined in this calendar. These factors are decisive to stimulate people to place the calendar on their desktop for a year. It’s supposed to serve as another reminder of the care and protection provided by HUGGIES to the babies’ skin.
The usage of corporate colours is recommended.
Target audience is formed of the people directly related to the brand promotion and contacting with the end user: management of the HUGGIES distributors, local sales managers, pediatricians.
The calendar should faithfully represent the brand philosophy and basic values.
HUGGIES brand philosophy implies joy, pleasure, freedom of discovery and learning of the wonderful world, comfort and liberty of welfare. HUGGIES allows a baby to walk easily through the life, learn the surrounding world and not to care of the “small problems” that might happen.
In HUGGIES’ eyes, each baby is an individual. The child’s world is unique and amazing and play is a serious business.
We’ve created the idea of two “baby’s feet”, that move along the page imitating the baby’s steps and showing the current day. This method faithfully represents the freedom of motion, the processes of baby’s development and learning. Every new day is a step forward. HUGGIES corporate colours: blue, green, yellow, orange stand for winter, spring, summer and autumn. The surrounding world is shown as a pattern of simple things from which a baby starts to discover the world. The calendar is made of colour paper by silk-screen printing. It looks childlike and innocent, as if it was hand-made.
The Uniform Project – 1 dress 365 days
Starting May 2009, I have pledged to wear one dress for one year as an exercise in sustainable fashion. Here’s how it works: There are 7 identical dresses, one for each day of the week. Every day I will reinvent the dress with layers, accessories and all kinds of accouterments, the majority of which will be vintage, hand-made, or hand-me-down goodies. Think of it as wearing a daily uniform with enough creative license to make it look like I just crawled out of the Marquis de Sade’s boudoir.
The Uniform Project is also a year-long fundraiser for the Akanksha Foundation, a grassroots movement that is revolutionizing education in India. At the end of the year, all contributions will go toward Akanksha’s School Project to fund uniforms and other educational expenses for slum children in India.
A short animated film by Egmont Mayer. The graphics are nicely done!
Synopsis: “A man lives alone in a small apartment. The little contact he had with other people has dropped to zero since the rabbit appeared. Every attempt to get the rabbit out of his apartment has failed and since he is not sure whether or not pets are allowed in the building, he does not let anybody enter his apartment.”
More amazing art and design at Scene 360 Illusion
For his solo exhibition in Amsterdam entitled: “The Artistry of the Cap,” designer Sander van Heukelom used the common spray cap as inspiration for full-sized chairs. More inside… Read the rest of “The Artistry of the Cap by Sander van Heukelom” »
Read the rest of “The Artistry of the Cap by Sander van Heukelom” »
Jonathan Wolfe posted an awesome time-lapse video of himself coding his new portfolio at fire-g.com.
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