Coral | Decoration Starts With Color

Coral, with the objective of promoting its premium decoration line, distributed colored light bulbs which when lit and pointed towards a white wall revealed how much a different color can make environments better looking. 2000 lights in total were produced and delivered to consumers who can now experiment with other colors in their house in a simple and fun manner. Then it’s just paint with the corresponding Coral paint.

Advertised brand: CORAL
Advert title(s): Light bulbs
Translation of headline to English: Decoration starts with color
Advertising Agency (Name, City, Country): Leo Burnett Brazil
Agency website:
Creative Director: Ruy Lindenberg
Art Director: Luiz Ramon
Copywriter: Fabio Ozório
Published/Released (Month, Year): 08/2009

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