Amazing video by Jim Campbell, inspired by a Nike sponsored art project, shot in multiple scenarios and locations around Europe. Inspiring work and great insight into the creative process.

“This started out as my contribution to a Nike sponsored arts based project, where a number of individuals were supplied with a pair of Nike trainers and asked to create a piece that ‘challenged the function of the shoes, using sport as an inspiration’.
My take on this was that since Nike first started making running shoes in 1978, we no longer just use them solely for running, but that we LIVE our life in them. Anyway I ended up far too busy with client work to finish this for the deadline so I stepped away from the project and just finished this for myself.”

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