Motion Graphics, Animation by Jeroen Krielaars www.calango.nl

Calango’s entry for the ‘Swatch X Mtv Playgrounds’ competition. An animation that tells the story of ‘The Chronoverse’, a new perception of time.

During ancient history, the earth was presumed to be flat. Later, astrologists discovered the spherical shape of the planet. This radical new concept required such a new way of thinking, that it was incomprehensible for the majority of the human population.
A same degree of perceptual shift occurred during the discovery of the chronoverse. Untill 2064, mankind knew only one past, one present and one future.
Past, wich consists of nothing more than a log of occurred events stored in the human brain, called memories.
Present, a constant flowing point in time, separating past from future.
And future, a mere collection of expectations and assumptions.
All three sorted along one horizontal axis.
During research on the behavior of colliding particles, scientist stumbled upon the existence of multiple points in time, occupying the same physical space.
This led to an entirely new concept of time, called the chronoverse.
Events could no longer be indexed along a single axis. To index events in this new time-concept, a Y and a Z axis were added to convert the traditional timeline into a 3 dimensional timegrid.
Common ways of displaying time became obsolete. From that year on, time would be indicated with a coordinate, pinpointing an event along the three axes in the grid.

Art Direction, Motion Graphics by Felix Sanchez www.visualwarriors.com

Animation, Motion Graphics by Nico Casavecchia www.niconico.me