João was born in Lima, Peru. He spent his youth avoiding team sports and drawing elaborate blueprints for things like minivans that turned into submarines. João found the perfect amalgam of art and engineering when he inherited his father’s old Pentax. At the age of 15, the family moved to Vancouver, and João used his camera to document the strange new landscape and get close to girls. After completing a degree in Psychology in Canada, he studied photography at Art Center College of Design in Los Angeles, executing slick, highly-lit fashion shoots. But it was his intensely personal images he shot in Lima that first attracted magazines such as the Fader and Travel & Leisure to his work, earning João recognition as one of PDN’s 30 in 2005. João is based in New York City.

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