“It is through the kitchen door that close friends and visitors enter Brazilian homes. And that’s where they hang out for hours, chatting, sipping sugar cane brandy, which is never wanting, accompanying bread, cookies of all sorts and cheese, all homemade, always beautifully set out on the table, covered by a dishcloth. The house is where the fire is kept burning to prepare dinner.”
(Marcelo Simon Manzatti)

Food has always been and will continue to be an excuse for getting together.
And there is no better temple than the kitchen for this celebration. The kitchen is the meeting point of simplicity, the place of communion and generosity. The Brazilian kitchen is necessarily located next to the living room, the heart of the house. To create Cozinha Clube (Kitchen Club), with Estar (Living), space for the Batuque (Drumbeat) and Prosa (Chat), is nothing further than a return to our traditions.
This is our way of eating, happy and festive.

With cozinha.clube.br, we propose a space conveying a strong and true story built on our observations of simple things, everyday elements, Brazilian cultural roots, the fluke occurrence, an improvisation. So we will work with trash collectors who will discover an informal curatorship of objects transformed into furniture for the space. From an ordinary selection of obsolete objects, we will make random collages, fun and nonsensical, generating a fresh, more rational, emotional and esthetic dimension. A translation to the design of a collage that is the image of Brazilian people.

Our idea is that for the final product to be glamorous and sophisticated, even to the point of mystifying our visitor. At first sight, he may not recognize the origin of the materials, inducing a quiet, non-aggressive pondering. We want to show the real possibility of new luxury and comfort. Meaningful consuming based on experience. cozinha.clube.br appears as a fruit of the new “trysumer” trend, the consumer wave that is more prone to try out new ideas than simply to collect objects.

Proposed are plastic, paper, vinyl floor tiles, rubber and rejected, disposed of and forgotten materials.
To document all this construction process of the kitchen club and experiments that are to happen in the space during the Casa Cor 2007 show, we proposed the creation of a blog with daily updates by a hired blog journalist, to pass on to the public in text and photos what is going on at cozinha.clube.br.


Before

Projet by Rosenbaum®
Location: São Paulo – Brazil
More infos rosenbaumdesign.wordpress.com/2008/09/01/casa-cor-2007/