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Virgin Mobile - What Happens Next?

Posted by sammygee on July 22, 2008 | Comment this »

Australia’s Virgin Mobile has half-filmed three TV commercials for its All You Can Eat campaign, based around bizarre events happening at a 1950’s American diner, and has launched a competition calling for entries to the endings.

You can storyboard the endings to “Mafia Kidnapping”, “UFO Abduction”, or “Police Getaway”, and win a road trip adventure, complete with one-way flights for 2 to Cairns, $5000 cash, a Canon HD digital video camera, a phone… and that’s on top of them making the winning ad and it going on TV! There are also tons of runner-up prizes.

As a creative tool, they’ve designed a very nifty flash app to sketch on top of the TV commercials, complete with kapows, thuds and bang-bangs-bangs. You can even change the film genre to a Spaghetti Western if you like. Entries close August 31.

Check out the 15-second TV ad stubs, the gallery of entries already submitted, and the very sweet prize right here! http://www.whathappensnext.com.au/

Rate this!
Score: +6. Votes: 16.

Posted under: Advertising, Inspirations, Toys
Tagged with: Competition, mobile, virgin, what happens next

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