Watch: ARRI ALEXA Showreel 2013
The latest ALEXA Showreel made its premiere at NAB 2013.

Corporate blogging is vastly different from the usual concept of ‘personal’ blogging. According to Wikipedia, “a corporate blog is published and used by an organization to reach its organizational goals”. Thus, corporate blogs are of two kinds – internal blogs and external blogs.

The internal blogs are meant for its employees and management. Whatever happens within it is not revealed outside. External blogs are public blogs where a team is usually assigned to communicate with the outside world, that is, their targeted consumer base. Amazon, Facebook, Delta Airlines, Red Cross, BMW and Starbucks have some of the best corporate blogs. You can read about them and more here.

Corporate blogging is not easy. One has to follow certain rules and regulations to make the blog a success. In this article, I will share some corporate blogging tips with you.

1. Corporate Blog Training

If you are working for a comapny and wish to become part of their blogging team, you need training. This training is less about the technicalities of pure blogging but more about the things you may or may not reveal on the external company blog.

The company will train you regarding the things you are not supposed to talk about such as a pending product launch; you will be trained about how to handle comments or visitor queries and more. After all, the corporate company will not want to come across as vulnerable. If any of their employees reveal something which they are not supposed to, it will not only hamper the employee’s career but the corporate repute too.

2. Corporate Blog Marketing

Just because it is a corporate blog doesn’t mean it will be successful on its own. Consumers, new and old, have to know about it so promotion is necessary. Free classified ads posting, classified business listing, guest blogging, organizing giveaways, holding contests are some of the suitable methods. While classifieds will help to create free online ads for promotion across multiple classifieds ads channels, other methods like the giveaways and contests will bring in repeat visitors. Whatever the promotion method, the purpose is to take corporate blogging seriously and use it for brand extension.

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Whenever a guest blogger submits an article for publication, you can use the following tools to ensure that they didn’t commit plagiarism. Usually, from my personal experience, sneaky people spin content. What does this mean? Article spinning is when you take a freshly written article and use software to change the meaning of a sentence through the use of words with similar but subtly different meaning to the original.

Let’s use the word “cars” as an example. The content spinner will change it to vehicles or automobiles. Basically thousands of word-for-word combinations are stored in the software to draw from. This ensures that a large percentage of words are different from the original article. Then they go and submit these articles to different blogs with their dofollow link. The entire point is to get a nice SEO boost for the website they’re trying to promote.

Copyscape

PlagSpotter

CopyGator

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Increase productivity and stay focused wherever you are with the Jabra Speak 510, an award-winning device recognized for both sound quality and design. Enhanced with Bluetooth you can connect it to your PC, tablet or smartphone and turn any location into a conference room…

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Read: ALEXA XT & XR Module for in-camera ARRIRAW
With the ALEXA XT cameras (Extended Technology) ARRI is refreshing the ALEXA line-up with new features inspired by feedback from professional users. The ALEXA XT, ALEXA XT M, ALEXA XT Plus and ALEXA XT Studio cameras will replace all previous models except for the original ALEXA.

The GoPano micro is a lens for the iPhone 4 and 4S that enables you to create 360° panoramic videos. Just snap the lens to your iPhone4 and tap record to make cool interactive 360° videos instantly.

Use the GoPano micro to record all the action at your next concert, make your own video street views, or shoot your favorite sporting event in 360°. The GoPano micro records everything around you simultaneously so you never miss a minute of action! Instantly upload your 360° video and share a video experience that’s almost as good as being there.

Source: Fancycrave.com

Read: Blackmagic Design Announces DaVinci Resolve 10
Blackmagic Design today announced DaVinci Resolve 10, a major upgrade that includes new features for integrating the workflows of multiple different software products used in the film and television industry. DaVinci Resolve 10 has upgraded on set tools, upgraded editing features, support for OpenFX plug ins as well as new tools for delivering final project masters to cinemas.

Read: First images of the new Blackmagic Pocket Cinema Camera
Blackmagic Design today announced Blackmagic Pocket Cinema Camera, a beautifully designed, pocket sized digital cinema camera that includes powerful features such as Super 16mm sized 1080HD sensor, super wide 13 stops of dynamic range, built in SD card recorder for Apple ProRes, lossless compressed CinemaDNG RAW capture and active Micro Four Thirds lens mount, all in an attractive compact design for only US$995.