Benetton Installs Controversial ‘Unhate Kissing’ Ads in Israel

Benetton’s controversial “Unhate” advertising campaign, featuring political and religious leaders kissing each other, has been unveiled along the Ayalon Highway in Tel Aviv and other Israeli highways. The billboard shows Israel’s Prime Minister Benjamin Netanyahu kissing Palestinian President Mahmoud Abbas.

The high-impact Benetton ad is a part of the Italian clothing company’s UNHATE Foundation which was launched less than a fortnight ago. The ad was unveiled in a NIS 500,000 billboard campaign in Israel. Nur Media Star Ltd in Israel prepared the billboards.

Workers install a Benetton billboard advertisement showing a composite image of Israeli Prime Minister Benjamin Netanyahu (R) kissing Palestinian President Mahmoud Abbas in Tel Aviv Nov. 28, 2011. The image, part of a series of pictures of world leaders kissing each other on the lips, was Benetton’s latest advertising campaign that went on display in their European stores two weeks ago. (Reuters)

Workers install a Benetton billboard advertisement showing a composite image of Israeli Prime Minister Benjamin Netanyahu (R) kissing Palestinian President Mahmoud Abbas in Tel Aviv Nov. 28, 2011. The image, part of a series of pictures of world leaders kissing each other on the lips, was Benetton’s latest advertising campaign that went on display in their European stores two weeks ago. (Reuters)

Workers install a Benetton billboard advertisement showing a composite image of Israeli Prime Minister Benjamin Netanyahu (R) kissing Palestinian President Mahmoud Abbas in Tel Aviv Nov. 28, 2011. The image, part of a series of pictures of world leaders kissing each other on the lips, was Benetton’s latest advertising campaign that went on display in their European stores two weeks ago. (Reuters)

A man strolls in front of the Benetton store in downtown Rome, Nov. 16, 2011. Benetton withdrew an advertisement using an image of Pope Benedict kissing an imam on the mouth after the Vatican protested on Wednesday at the Italian clothing firm’s latest shock campaign. (Reuters)

People walk past a billboard of a photo montage with U.S. President Barack Obama kissing China’s President Hu Jintao displayed on a Benetton store in Milan, Nov. 18, 2011. Photo montages of the advertising campaign, which Benetton says supports the Unhate Foundation, show world leaders kissing each other on the mouth. (Reuters)

Cars drive past a Benetton billboard advertisement showing a composite image of U.S. President Barack Obama kissing Venezuela’s President Hugo Chavez, in Tel Aviv, Nov. 28, 2011. The image, part of a series of pictures of world leaders kissing each other on the lips, was Benetton’s latest advertising campaign that went on display in their European stores two weeks ago. (Reuters)

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